{"id":3887,"date":"2018-07-17T00:00:00","date_gmt":"2018-07-16T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/17\/les-millors-campanyes-de-publicitat-destiu-a-espanya\/"},"modified":"2025-06-05T09:40:31","modified_gmt":"2025-06-05T07:40:31","slug":"les-millors-campanyes-de-publicitat-destiu-a-espanya","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/les-millors-campanyes-de-publicitat-destiu-a-espanya\/","title":{"rendered":"Les millors campanyes de publicitat d’estiu a Espanya"},"content":{"rendered":"

Com ag\u00e8ncia de publicitat Barcelona estem en ple estiu i, de la mateixa manera que ens passa al nadal, no parem de veure anuncis i anuncis que despr\u00e9s recordem fins a l’any seg\u00fcent o fins i tot m\u00e9s! Aix\u00f2 \u00e9s bo oi? Estem segurs al 200% que almenys tens a la ment almenys 5 anuncis d’estiu que mai has oblidat i algun d’ells et va marcar una mica al teu interior (ni que sigui una miqueta). Doncs no es parli m\u00e9s, avui us portem un bloc carregat de v\u00eddeos… Les 5 millors campanyes de publicitat a Espanya d’estiu!<\/p>\n

Estrella Damm – 2009<\/a><\/p>\n

Cada any deixen la seva petjada amb el seu anunci, per\u00f2 com sol passar, el primer \u00e9s el que et marca. Amb el fam\u00f3s “Summercat” de Billy The Vision & The Dancers, Estrella Damm va deixar la seva empremta en aquell estiu de 2009 en qu\u00e8 tothom cantava i taral\u00b7lejava … Tonight, tonight, tonight, tonight, I wanna be with you tonight<\/em> . Qu\u00e8 t\u00e9 aquest anunci perqu\u00e8, fins i tot en 2018 encara ho recordem? Formentera, una cervesa a la platja, vacances, relax … El que si que sabem \u00e9s que va ser un treball de 10.<\/p>\n

ING – 2015<\/a><\/p>\n

No hem de remuntar-nos tan enrere, el 2015, quan ING, conegut pels seus anuncis, va llan\u00e7ar aquell estiu una de les campanyes que m\u00e9s han impactat al p\u00fablic a Espanya ‘i \u00e9s l’anunci d’un banc! Amb una simbiosi perfecta del concepte LLIURE \/ LLIBERTAT, des d\u2019ING van unir la seva caracter\u00edstica de llibertat de comissions del seu compte n\u00f2mina amb el cas d’una dona gran que tenia com a \u00fanic desig visitar una platja nudista (aqu\u00ed la relaci\u00f3: lliure de comissions – lliure de condicions ) per rematar, l’esl\u00f2gan: “perqu\u00e8 ja vivim massa condicionats” fa que sigui una altra campanya de 10.<\/p>\n

Kalisse – 2012<\/a><\/p>\n

Siguis amant del futbol o no, coneguis a Andr\u00e9s Iniesta o no, si et diem les paraules Anunci-Iniesta o Gelat-Iniesta qualsevol seria capa\u00e7 de dir ‘Kalisse per a tots!<\/em> Aquesta va ser la frase de l’estiu de 2012, a la qu\u00e8, el que fos jugador del FC Barcelona promovia el consum d’aquesta marca de gelats. Cal destacar que, m\u00e9s que pel contingut, l’argument o l’estructura de l’anunci, el que va marcar aquesta campanya i va fer posicionar-se a Kalisse en un sector renyit, el dels gelats, va ser la forma (natural com l’hi diria a qualsevol) amb la qu\u00e8 el futbolista va dir la seva famosa frase. No sabem si va ser la idea original per\u00f2 va triomfar!<\/p>\n

Movistar – 2007<\/a><\/p>\n

11 anys enrere ens vam traslladar a 1981 de la m\u00e0 de Movistar, que va versionar el Ma quale idea<\/em> de Pi d’Angio per anunciar la seva nova tarifa de trucades gratis a l’estiu. Amb un estil disco dels anys 90 van fer que gran part dels que vam veure aquest anunci record\u00e9ssim l’oferta de Movistar tot l’estiu i que a m\u00e9s la cant\u00e9ssim! I el que encara sembla m\u00e9s incre\u00efble \u00e9s que el 2018 ho recordem com si ho hagu\u00e9ssim escoltat i vist ahir. Sense dubte, es pot dir que van encertar 100% amb la can\u00e7\u00f3, el v\u00eddeo i el moment de llan\u00e7ar-ho.<\/p>\n

ONCE – 2003<\/a><\/p>\n

Que lluny ens queda aquell estiu de 2003, vam viure l’onada de calor m\u00e9s llarga i intensa dels \u00faltims 500 anys, s’estrenaven les famoses s\u00e8ries “Aqu\u00ed no hay quien viva” i “Los Serrano\u201d i tamb\u00e9 va n\u00e9ixer el fam\u00f3s” t\u00fa me das cremita, yo te doy cremita “de l’ONCE al calor\u00f3s mes d’agost. Un anunci al m\u00e9s pur estil de l’\u00e8poca i enfocat a deixar empremta en la ment i el record dels que el vam veure. Aix\u00ed va ser, i a hores d’ara, encara cantem i taral\u00b7lejem questa can\u00e7\u00f3 que podem considerar un dels temes de l’estiu, juntament amb “Morenita” d’UPA Dance o “Bye, bye” de David Civera. En definitiva, una campanya tradicional per\u00f2 que va funcionar a la perfecci\u00f3<\/p>\n

Com ag\u00e8ncia de publicitat de Barcelona esperem que hagueu rememorat el que vau viure a aquelles \u00e8poques i si teniu algun altre anunci d’estiu a la ment \u00a1deixeu-nos un comentari!<\/p>\n

orologi repliche<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Com agència de publicitat Barcelona estem en ple estiu i, de la mateixa manera que ens passa al nadal, no parem de veure anuncis i anuncis que després recordem fins a l’any següent o fins i tot més! Això és bo oi? Estem segurs al 200% que almenys tens a la ment almenys 5 anuncis d’estiu que mai has oblidat i algun d’ells et va marcar una mica al teu interior (ni que sigui una miqueta). Doncs no es parli més, avui us portem un bloc carregat de vídeos… Les 5 millors campanyes de publicitat a Espanya d’estiu!<\/p>\n","protected":false},"author":15,"featured_media":23903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-4.jpg"},"yoast_head":"\nLes millors campanyes de publicitat d'estiu a Espanya - 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