{"id":3886,"date":"2018-07-20T00:00:00","date_gmt":"2018-07-19T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/20\/la-renovacio-duna-marca-per-a-una-agencia-de-publicitat-barcelona\/"},"modified":"2025-06-05T09:40:30","modified_gmt":"2025-06-05T07:40:30","slug":"la-renovacio-duna-marca-per-a-una-agencia-de-publicitat-barcelona","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-renovacio-duna-marca-per-a-una-agencia-de-publicitat-barcelona\/","title":{"rendered":"La renovaci\u00f3 d&#8217;una marca per a una ag\u00e8ncia de publicitat Barcelona"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"ag\u00e8ncia publicitat Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia publicitat Barcelona<\/a> especialitzada en\u00a0<a title=\"disseny gr\u00e0fic\" href=\"\/disseny-grafic-barcelona\">disseny gr\u00e0fic<\/a> sabem la import\u00e0ncia de renovar-se. I \u00e9s que la frase de &#8220;renovar-se o morir&#8221; \u00e9s totalment certa, ja que cada vegada \u00e9s m\u00e9s dif\u00edcil mantenir una imatge constant i que perduri en el temps. En aquest sentit la imatge de marca est\u00e0 present en el dia a dia i per tant ha de mantenir una sincronitzaci\u00f3 amb els seus missatges i els seus valors.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Les marques busquen reinventar-se per poder agradar al p\u00fablic que cada vegada \u00e9s m\u00e9s exigent. La imatge corporativa d&#8217;una marca \u00e9s molt important per poder expressar la mateixa ess\u00e8ncia d&#8217;una marca. Els elements com el logo i l&#8217;embalatge s\u00f3n la fa\u00e7ana que mostren la personalitat i identitat de l&#8217;empresa cap als consumidors. I \u00e9s que durant 2017 moltes marques han apostat per canviar la seva imatge amb la finalitat de poder agradar al seu p\u00fablic, com tamb\u00e9 per millorar les seves estrat\u00e8gies de continguts digitals.<\/div>\n<div style=\"text-align: justify;\">\n<p>Un dels clars exemples de renovaci\u00f3 \u00e9s el de Movistar. A l&#8217;inici del 2017, Movistar va presentar la seva nova imatge, la qual cosa t\u00e9 com a concepte &#8220;Canviem perqu\u00e8 tu no canvi\u00efs&#8221;. La nova imatge es mostra m\u00e9s fresca amb un logotip m\u00e9s net, senzill i digital, desapareixent el volum i degradat del logotip anterior. Aquest exemple \u00e9s un dels m\u00e9s importants, ja que l&#8217;empresa telef\u00f2nica \u00e9s una de les m\u00e9s reconegudes i el fet de renovar la seva imatge podria haver suposat un error. No obstant aix\u00f2, van saber mantenir clares les seves idees i la seva imatge i van aconseguir adaptar-ho r\u00e0pidament.<\/p>\n<div style=\"text-align: start;\">D&#8217;altra banda, l&#8217;empresa Cabify tamb\u00e9 ha realitzat un rentat d&#8217;imatge al seu logotip amb els canvis que aix\u00f2 implica. La marca va buscar expressar els nous reptes que afronta aix\u00ed com el seu desig de convertir-se en una marca de refer\u00e8ncia en el sector, alguna cosa que la identitat anterior no podia fer i llevar el fals concepte d&#8217;exclusivitat. En el nou logo de Cabify, el s\u00edmbol obt\u00e9 major protagonisme, una reinterpretaci\u00f3 encertada de l&#8217;anterior.<\/div>\n<\/div>\n<div style=\"text-align: justify;\">\nEn aquest sentit podem obtenir, com a conclusi\u00f3, la import\u00e0ncia de realitzar canvis en la imatge sempre que aquests mostrin uns canvis positius i per tant puguin establir-se uns impulsos nous. La idea final \u00e9s seguir treballant a millorar la imatge a partir de l&#8217;ag\u00e8ncies de publicitat. I fins aqu\u00ed el post d&#8217;avui en v3rtice, com a ag\u00e8ncia de publicitat de Barcelona especialitzada en disseny gr\u00e0fic, hem volgut mostrar-vos alguns dels canvis d&#8217;imatge m\u00e9s importants i la import\u00e0ncia que aquests generen.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia publicitat Barcelona especialitzada en disseny gr&agrave;fic sabem la import&agrave;ncia de renovar-se. I &eacute;s que la frase de &#8220;renovar-se o morir&#8221; &eacute;s totalment certa, ja que cada vegada &eacute;s m&eacute;s dif&iacute;cil mantenir una imatge constant i que perduri en el temps. En aquest sentit la imatge de marca est&agrave; present en el dia a dia i per tant ha de mantenir una sincronitzaci&oacute; amb els seus missatges i els seus valors.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3-300x196.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-3.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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