{"id":3884,"date":"2018-07-18T00:00:00","date_gmt":"2018-07-17T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/18\/agencia-publicitat-barcelona-per-al-proces-creatiu\/"},"modified":"2025-06-05T09:40:31","modified_gmt":"2025-06-05T07:40:31","slug":"agencia-publicitat-barcelona-per-al-proces-creatiu","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-publicitat-barcelona-per-al-proces-creatiu\/","title":{"rendered":"Ag\u00e8ncia publicitat Barcelona per al proc\u00e9s creatiu"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a title=\"ag\u00e8ncia publicitat Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia publicitat Barcelona<\/a> coneixem les idees i les fases que es generen en un proc\u00e9s creatiu. En aquest sentit el proc\u00e9s creatiu en una ag\u00e8ncia de publicitat consistir\u00e0 a obtenir les idees principals per a un client que pugui desenvolupar, comunicativament i en publicitat, tots els objectius establerts en un primer moment.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera, el nombre d&#8217;etapes que contribueixen en el proc\u00e9s creatiu estan establertes en 4 que es realimenten entre si creant un bucle. Aquestes quatre fases estan basades en els seg\u00fcents aspectes:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Preparaci\u00f3: Seria la recollida d&#8217;informaci\u00f3 per definir el problema i la utilitzaci\u00f3 de coneixements adquirits, realitzaci\u00f3 d&#8217;esquemes, etc.<\/li>\n<li>Incubaci\u00f3: Seria la fase en la qual circulen totes les idees.<\/li>\n<li>Il\u00b7luminaci\u00f3: Es troba la soluci\u00f3 al problema. La persona &#8220;pressent&#8221; que aquesta \u00e9s la soluci\u00f3 o \u00e9s propera i salta a la consci\u00e8ncia.<\/li>\n<li>Verificaci\u00f3: Acabat l&#8217;acte creatiu s&#8217;elabora la idea tenint en compte l&#8217;objectivitat i realisme d&#8217;aquesta. S&#8217;elabora i s&#8217;aplica.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El proc\u00e9s creatiu es refereix a les fases que s&#8217;han de seguir per a l&#8217;aplicaci\u00f3 de la creativitat i la generaci\u00f3 d&#8217;idees ajusto a un repte o un problema a resoldre. El cam\u00ed que porta a la creaci\u00f3 art\u00edstica \u00e9s un m\u00e9s dels processos que duu a terme la ment humana, la qual cosa no impedeix que sola estar embolicat en un halo de misteri.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">A m\u00e9s es distingeixen 3 fases que es corresponen amb els estats de la consci\u00e8ncia de la neuroci\u00e8ncia. En aquest sentit, el proc\u00e9s creatiu es pot basar en 3 fases:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li>Fase l\u00f2gica: Es defineix el problema, la recopilaci\u00f3 de dades relatives al problema i una primera cerca de solucions.<\/li>\n<li>Fase intu\u00eftiva: Despr\u00e9s de la fase l\u00f2gica i no conforme amb la soluci\u00f3, el problema es va fent aut\u00f2nom (problema no conscient), torna a ser elaborat i comen\u00e7a una nova incubaci\u00f3 de la soluci\u00f3 i una maduraci\u00f3 de les opcions. Es produeix la il\u00b7luminaci\u00f3, \u00e9s a dir, la manifestaci\u00f3 de la soluci\u00f3.<\/li>\n<li>Fase cr\u00edtica: Aquesta \u00e9s la fase on analitza amb profunditat el seu descobriment, verifica que \u00e9s una bona soluci\u00f3 i li d\u00f3na els \u00faltims retocs.<\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La creativitat \u00e9s una caracter\u00edstica inherent a l&#8217;\u00e9sser hum\u00e0. S&#8217;ha avan\u00e7at en molts camps del coneixement al llarg de la hist\u00f2ria i aix\u00f2 \u00e9s gr\u00e0cies a les idees creatives d&#8217;un conjunt de persones que treballen en diferents \u00e0mbits i el resultat del treball ha constitu\u00eft el panorama cultural actual.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui en v3rtice, com a ag\u00e8ncia de publicitat de Barcelona, sabem la import\u00e0ncia d&#8217;un proc\u00e9s creatiu i esperem que h\u00e0giu pogut observar les principals caracter\u00edstiques.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia publicitat Barcelona coneixem les idees i les fases que es generen en un proc&eacute;s creatiu. En aquest sentit el proc&eacute;s creatiu en una ag&egrave;ncia de publicitat consistir&agrave; a obtenir les idees principals per a un client que pugui desenvolupar, comunicativament i en publicitat, tots els objectius establerts en un primer moment.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-2.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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