{"id":3882,"date":"2018-07-13T00:00:00","date_gmt":"2018-07-12T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/13\/la-importancia-dun-briefing-per-a-una-agencia-de-publicitat\/"},"modified":"2025-06-05T09:40:31","modified_gmt":"2025-06-05T07:40:31","slug":"la-importancia-dun-briefing-per-a-una-agencia-de-publicitat","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-importancia-dun-briefing-per-a-una-agencia-de-publicitat\/","title":{"rendered":"La import\u00e0ncia d&#8217;un briefing per a una ag\u00e8ncia de publicitat"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a title=\"ag\u00e8ncia publicitat Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia publicitat Barcelona<\/a> un dels elements m\u00e9s importants per poder desenvolupar tots i cadascun dels nostres projectes necessitem un\u00a0<span class=\"hiddenSpellError\">briefing<\/span>\u00a0que ens permeti con\u00e8ixer en profunditat a la marca, empresa o instituci\u00f3 amb la qual anem a treballar per poder dur a terme un projecte que encaixi dins dels seus valors, la seva missi\u00f3 i els seus objectius.<\/div>\n<div style=\"text-align: justify;\">Un\u00a0<span class=\"hiddenSpellError\">briefing<\/span>\u00a0\u00e9s una de les eines fonamentals amb la qual treballen tot tipus d&#8217;ag\u00e8ncies de publicitat i comunicaci\u00f3, no obstant aix\u00f2 es tracta d&#8217;un document molt poc conegut en comparaci\u00f3 de la seva import\u00e0ncia i utilitat. Un\u00a0<span class=\"hiddenSpellError\">briefing<\/span>\u00a0\u00e9s el punt de partida que l&#8217;empresa aporta al client la seva informaci\u00f3 m\u00e9s rellevant. A partir d&#8217;aquest moment, l&#8217;ag\u00e8ncia ja pot comen\u00e7ar a treballar i ha de guiar i assessorar a tot moment.<\/div>\n<div style=\"text-align: justify;\">\nCom m\u00e9s completa sigui la informaci\u00f3 aportada per l&#8217;empresa ser\u00e0s millors els resultats obtinguts, ja que un\u00a0<span class=\"hiddenSpellError\">briefing<\/span>\u00a0ens permet con\u00e8ixer al client, xopar-se de la seva filosofia com a marca, empresa o instituci\u00f3 i en el m\u00e8tode de treball d&#8217;aquesta. A m\u00e9s \u00e9s un primer acostament a la seva compet\u00e8ncia i, en definitiva, constitueix la base a partir de la qual es comencen a tra\u00e7ar les estrat\u00e8gies amb les quals es va aconseguir els objectius marcats.<\/div>\n<div style=\"text-align: justify;\">\nTot aix\u00f2 no vol dir que un\u00a0<span class=\"hiddenSpellError\">briefing<\/span>\u00a0hagi de ser necess\u00e0riament un document extens, tot dep\u00e8n de les caracter\u00edstiques de l&#8217;empresa i l&#8217;envergadura del projecte a realitzar, per\u00f2 sempre \u00e9s preferible redactar un\u00a0<span class=\"hiddenSpellError\">briefing<\/span>\u00a0de, aproximadament, unes 15 p\u00e0gines amb tot tipus d&#8217;informaci\u00f3 rellevant que no un molt m\u00e9s extens per\u00f2 que la informaci\u00f3 que ofereix no aporti el necessari per poder treballar.<\/div>\n<div style=\"text-align: justify;\">\nEn aquest sentit, un bon\u00a0<span class=\"hiddenSpellError\">briefing<\/span>\u00a0normalment est\u00e0 format per un total de 5 punts: la situaci\u00f3 inicial de l&#8217;empresa, el p\u00fablic objectiu de l&#8217;empresa, la compet\u00e8ncia i referents al mercat, els objectius que es pretenen aconseguir, i altres aportacions que l&#8217;empresa consideri d&#8217;inter\u00e8s.<\/div>\n<div style=\"text-align: justify;\">\nAmb aquesta informaci\u00f3, qualsevol ag\u00e8ncia de comunicaci\u00f3, ja pot comen\u00e7ar a treballar en el desenvolupament de qualsevol campanya o projecte. No obstant aix\u00f2, aquests \u00edtems d&#8217;un\u00a0<span class=\"hiddenSpellError\">briefing<\/span>\u00a0s\u00f3n orientatius i cada empresa pot organitzar la informaci\u00f3 de manera diferent. El principal objectiu \u00e9s que la informaci\u00f3 sigui clara i important.<\/div>\n<div style=\"text-align: justify;\">\nI fins aqu\u00ed el post d&#8217;avui en\u00a0<span class=\"hiddenSpellError\">v3rtice<\/span>, com a ag\u00e8ncia de publicitat de Barcelona, esperem que h\u00e0giu pogut con\u00e8ixer com s&#8217;estructura un\u00a0<span class=\"hiddenSpellError\">briefing<\/span>\u00a0i la import\u00e0ncia de la seva correcta elaboraci\u00f3 per a les ag\u00e8ncies.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia publicitat Barcelona un dels elements m&eacute;s importants per poder desenvolupar tots i cadascun dels nostres projectes necessitem un&nbsp;<\/span><span class=\"hiddenSpellError\" onkeypress=\"MORFOLOGIK_RULE_CA_ES---#---undefined---#---Possible error ortogr&agrave;fic---#---br&iacute;fing---#---briefing\">briefing&nbsp;<\/span>que ens permeti con&egrave;ixer en profunditat a la marca, empresa o instituci&oacute; amb la qual anem a treballar per poder dur a terme un projecte que encaixi dins dels seus valors, la seva missi&oacute; i els seus objectius.<\/div>\n","protected":false},"author":15,"featured_media":23910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1-300x156.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1-768x399.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/roastbrief-briefing-780x405-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La import\u00e0ncia d&#039;un briefing per a una ag\u00e8ncia de publicitat - V3RTICE<\/title>\n<meta name=\"description\" content=\"Descobreix la import\u00e0ncia d&#039;un briefing. 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