{"id":3880,"date":"2018-07-11T00:00:00","date_gmt":"2018-07-10T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/11\/la-importancia-dun-bon-packaging\/"},"modified":"2025-06-05T09:40:31","modified_gmt":"2025-06-05T07:40:31","slug":"la-importancia-dun-bon-packaging","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-importancia-dun-bon-packaging\/","title":{"rendered":"La import\u00e0ncia d&#8217;un bon packaging"},"content":{"rendered":"<div style=\"text-align: justify;\">Com ag\u00e8ncia comunicaci\u00f3 Madrid especialitzada en\u00a0<a title=\"disseny gr\u00e0fic\" href=\"\/disseny-grafic-barcelona\">disseny gr\u00e0fic<\/a> som conscients que actualment el disseny \u00e9s un dels aspectes comunicatius m\u00e9s importants del moment. Si una marca, empresa o instituci\u00f3 vol cridar l&#8217;atenci\u00f3 amb el seu producte ha de tenir en compte la import\u00e0ncia d&#8217;un bon packaging.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El packaging \u00e9s el que tradicionalment es coneix com a embalatge dels productes. I \u00e9s que en moltes ocasions \u00e9s m\u00e9s important que el producte en si, doncs ser\u00e0 el packaging el primer que veuran les persones en el punt de venda. Partint de la premissa de l&#8217;alta import\u00e0ncia que t\u00e9 quant a vendes el packaging a causa que es tracta de contingut i alhora \u00e9s un mitj\u00e0 de comunicaci\u00f3 dels clients, es poden destacar diferents elements de la seva funcionalitat.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">En aquest sentit, un bon packaging t\u00e9 com a funci\u00f3 principal protegir els productes dels danys ocasioneu-vos pel transport i la distribuci\u00f3 d&#8217;aquests o per l&#8217;emmagatzematge en els punts de venda. Per aix\u00f2, a m\u00e9s de tenir un bon disseny, el packaging dels productes ha de protegir-los i conservar-los en les condicions m\u00e9s \u00f2ptimes possibles.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, una vegada que el producte arriba al consumidor final el packaging ha de cridar l&#8217;atenci\u00f3 a l&#8217;usuari. \u00c9s per aquesta ra\u00f3 per la qual en moltes ocasions es decideix que l&#8217;embolcall dels productes \u00e9s tant contingut com a mitj\u00e0 de comunicaci\u00f3. Per exemple, tota marca que embena exclusivitat en els seus productes ha de transmetre-ho tamb\u00e9 en els seus envasos. Al final el producte \u00e9s una mescla de disseny, comunicaci\u00f3 i servei.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">De la mateixa manera, el packaging \u00e9s part del contingut del producte. Per aix\u00f2, afegir informaci\u00f3 de valor, inclosa la legal, ser\u00e0 un altre dels punts de valor en el disseny del packaging. En aquest cas, es fa refer\u00e8ncia a la data de caducitat, el temps de conserva del producte una vegada hagi estat obert, l&#8217;edat m\u00ednima de consumici\u00f3, la manera d&#8217;ocupaci\u00f3, la informaci\u00f3 per poder reciclar-ho entre uns altres.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, el disseny ser\u00e0 la principal for\u00e7a d&#8217;atracci\u00f3 i per aquest motiu s&#8217;ha de pensar molt b\u00e9 quin tipus de material utilitzar, la tipografia, els colors o la forma \u00e9s essencial per triar el disseny del packaging i, en conseq\u00fc\u00e8ncia, el producte, tinguin \u00e8xit i puguin cridar l&#8217;atenci\u00f3 en els punts de vendes.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui en v3rtice, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en disseny gr\u00e0fic sabem la import\u00e0ncia d&#8217;un bon packaging i el que aix\u00f2 pot suposar dins d&#8217;una marca, empresa o instituci\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en disseny gr&agrave;fic som conscients que actualment el disseny &eacute;s un dels aspectes comunicatius m&eacute;s importants del moment. Si una marca, empresa o instituci&oacute; vol cridar l&#8217;atenci&oacute; amb el seu producte ha de tenir en compte la import&agrave;ncia d&#8217;un bon packaging.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1-300x149.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/la-importancia-de-un-buen-packagingfoto-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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