{"id":3879,"date":"2018-07-10T00:00:00","date_gmt":"2018-07-09T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/10\/leficacia-dun-dossier-de-premsa\/"},"modified":"2025-06-05T09:40:31","modified_gmt":"2025-06-05T07:40:31","slug":"leficacia-dun-dossier-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/leficacia-dun-dossier-de-premsa\/","title":{"rendered":"L&#8217;efic\u00e0cia d&#8217;un dossier de premsa"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0<a title=\"gabinet de premsa\" href=\"\/gabinet-de-premsa-barcelona\">gabinet de premsa<\/a> sabem la import\u00e0ncia de la redacci\u00f3 de qualsevol element que recolzi i de credibilitat a una marca, empresa o instituci\u00f3. \u00c9s per aquest motiu que qualsevol document que ens faciliti un suport en el qual poder establir una base informativa \u00e9s molt important.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Un gabinet de premsa pot crear diferents tipus de continguts a la marca, empresa o instituci\u00f3. El m\u00e9s conegut \u00e9s la nota de premsa, ja que \u00e9s la manera m\u00e9s f\u00e0cil i senzilla d&#8217;elaborar una informaci\u00f3 pr\u00f2pia de manera breu i detallada perqu\u00e8 periodistes i mitjans de comunicaci\u00f3 puguin con\u00e8ixer les seves \u00faltimes novetats. No obstant aix\u00f2, a continuaci\u00f3 anem a parlar d&#8217;un altre tipus de document com el dossier de premsa.<\/div>\n<div style=\"text-align: justify;\">\nUn dossier de premsa \u00e9s una eina molt important dins de qualsevol pla de comunicaci\u00f3 d&#8217;una empresa, marca o instituci\u00f3. A m\u00e9s de les notes de premsa, una bona web corporativa i del material audiovisual \u00e9s imprescindible tenir en compte al dossier de premsa. Aquest \u00e9s un document amb el qual s&#8217;explica als lectors els aspectes m\u00e9s importants sobre una empresa, sobre un professional o una instituci\u00f3. El seu objectiu \u00e9s donar a con\u00e8ixer la companyia i servir de suport als periodistes que estiguin interessats a publicar not\u00edcies sobre la marca, empresa o instituci\u00f3.<\/div>\n<div style=\"text-align: justify;\">\n<p>Actualment hi ha diferents tipus de dossier de premsa que ens faciliten la difusi\u00f3 i la distribuci\u00f3 de la seva informaci\u00f3. Normalment aquests documents es poden lliurar en paper, amb material extra o mitjan\u00e7ant un format digital (correu electr\u00f2nic, a la p\u00e0gina web, en PDF entre uns altres). Amb les noves tecnologies, el realment important \u00e9s difondre el projecte o el producte i fer-ho arribar a com m\u00e9s gent millor, com m\u00e9s empreses millor. Aix\u00ed es donar\u00e0 a con\u00e8ixer.<\/p>\n<p>Per aquest motiu, els principals apartats que se solen detallar en un dossier de premsa s\u00f3n:<\/p>\n<\/div>\n<ul>\n<li style=\"text-align: justify;\">La hist\u00f2ria de la marca, empresa o instituci\u00f3.<\/li>\n<li style=\"text-align: justify;\">La descripci\u00f3 del producte o servei de la marca, empresa o instituci\u00f3.<\/li>\n<li style=\"text-align: justify;\">Els valors de la marca, empresa o instituci\u00f3.<\/li>\n<li style=\"text-align: justify;\">Preguntes freq\u00fcents de la marca, empresa o instituci\u00f3.<\/li>\n<li style=\"text-align: justify;\">Fitxa t\u00e8cnica de la marca, empresa o instituci\u00f3.<\/li>\n<li style=\"text-align: justify;\">Qu\u00e8 diu la premsa de la marca, empresa o instituci\u00f3?<\/li>\n<\/ul>\n<div style=\"text-align: justify;\">No obstant aix\u00f2, una de les labors m\u00e9s importants \u00e9s la utilitzaci\u00f3 d&#8217;una est\u00e8tica cridanera. Fer el dossier de premsa cridaner i atractiu per a aquells que ho van rebre \u00e9s imprescindible perqu\u00e8 el contingut tamb\u00e9 cridi m\u00e9s l&#8217;atenci\u00f3. En aquest cas, i com en la majoria de situacions, el disseny i el contingut van units.<\/div>\n<div style=\"text-align: justify;\">\nI\u00a0fins\u00a0aqu\u00ed el post d&#8217;avui en\u00a0<span class=\"hiddenSpellError\">v3rtice<\/span>, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en gabinet de premsa, esperem que h\u00e0giu pogut con\u00e8ixer una mica m\u00e9s la import\u00e0ncia de l&#8217;efic\u00e0cia d&#8217;un bon dossier de premsa.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en gabinet de premsa sabem la import&agrave;ncia de la redacci&oacute; de qualsevol element que recolzi i de credibilitat a una marca, empresa o instituci&oacute;. &Eacute;s per aquest motiu que qualsevol document que ens faciliti un suport en el qual poder establir una base informativa &eacute;s molt important.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2-768x434.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/edaccio-885x500-2.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;efic\u00e0cia d&#039;un dossier de premsa - V3RTICE<\/title>\n<meta name=\"description\" content=\"Ens enfoquem en la redacci\u00f3 efectiva de dossiers de premsa. 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