{"id":3877,"date":"2018-07-06T00:00:00","date_gmt":"2018-07-05T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/06\/les-funcions-dels-periodistes-en-un-gabinet-de-premsa\/"},"modified":"2025-06-05T09:40:32","modified_gmt":"2025-06-05T07:40:32","slug":"les-funcions-dels-periodistes-en-un-gabinet-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/les-funcions-dels-periodistes-en-un-gabinet-de-premsa\/","title":{"rendered":"Les funcions dels periodistes en un gabinet de premsa"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0<a title=\"gabinet de premsa\" href=\"\/gabinet-de-premsa-barcelona\">gabinet de premsa<\/a> tenim const\u00e0ncia de totes les funcions que pot dur a terme un periodista en un gabinet. En moltes ocasions no sol estar del tot valorada les seves funcions per\u00f2 s\u00f3n imprescindibles perqu\u00e8 qualsevol marca, empresa o instituci\u00f3 pugui relacionar-se amb els mitjans de comunicaci\u00f3.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Un gabinet de premsa \u00e9s un organisme que \u00e9s contractat per una empresa per gestionar les sol\u00b7licituds d&#8217;informaci\u00f3 dels mitjans de comunicaci\u00f3, alhora que tamb\u00e9 realitzar relacions proactives amb els mitjans amb l&#8217;objectiu de difondre determinats missatges que afavoreixen a l&#8217;empresa de cara als mitjans de comunicaci\u00f3 i de cara a les persones que reben el missatge i que, per tant, es consideren p\u00fablic potencial.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">En aquest sentit, el gabinet de premsa pot ser denominat com a gabinet de mitjans, gabinets de relacions amb els mitjans de comunicaci\u00f3, gabinet de comunicaci\u00f3, gabinet de relacions externes o gabinet de relacions p\u00fabliques. \u00c9s a dir, per m\u00e9s noms que pugui tenir el seu objectiu principal, tal com hem dit anteriorment, \u00e9s mantenir una relaci\u00f3 amb els mitjans de comunicaci\u00f3 per poder transmetre el seu missatge.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Per tant, per poder transmetre correctament el seu missatge, donis del gabinet de premsa es realitzen una s\u00e8rie de documents que permeten la difusi\u00f3 del missatge, els valors i la identitat de l&#8217;empresa. D&#8217;una banda, podem destacar les notes de premsa. Aquestes seran redactades tenint en compte les circumst\u00e0ncies i la manera en la qual els mitjans es facin ress\u00f2 de la not\u00edcia en si. \u00c9s molt important intentar relacionar amb l&#8217;actualitat la informaci\u00f3 que volem promocionar, ja que d&#8217;aquesta manera els mitjans de comunicaci\u00f3 veuran m\u00e9s atractives les notes de premsa que el gabinet realitza.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">De la mateixa manera cal fer refer\u00e8ncia als dossiers de premsa i a les convocat\u00f2ries de mitjans. Els primers, els dossiers de premsa s\u00f3n uns documents que contenen informaci\u00f3 que pot refor\u00e7ar i complementar les notes de premsa i es converteixen en una eina interessant de cara als mitjans. I menteixis que els comunicats amb els mitjans permet tant parlar com rebre i enviar sol\u00b7licituds, respondre q\u00fcestions o tot el que sigui necessari per part de l&#8217;empresa \u00e9s una labor de la qual s&#8217;encarrega el gabinet de premsa.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">En aquest sentit, els periodistes han d&#8217;estar connectats i en relaci\u00f3 constant amb els periodistes i mitjans de comunicaci\u00f3 per a qualsevol q\u00fcesti\u00f3. I fins aqu\u00ed el post d&#8217;avui en v3rtice, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en gabinet de premsa, esperem que h\u00e0giu pogut observar que funcions s\u00f3n les que duen a terme els periodistes en els gabinets de premsa.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en gabinet de premsa tenim const&agrave;ncia de totes les funcions que pot dur a terme un periodista en un gabinet. En moltes ocasions no sol estar del tot valorada les seves funcions per&ograve; s&oacute;n imprescindibles perqu&egrave; qualsevol marca, empresa o instituci&oacute; pugui relacionar-se amb els mitjans de comunicaci&oacute;.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac-300x147.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac-768x377.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/ulysses-mac.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les funcions dels periodistes en un gabinet de premsa - V3RTICE<\/title>\n<meta name=\"description\" content=\"Coneix les funcions que un periodista exerceix en un gabinet de premsa. 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