{"id":3875,"date":"2018-07-04T00:00:00","date_gmt":"2018-07-03T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/04\/la-tipografia-un-element-clau-en-el-disseny-grafic\/"},"modified":"2025-06-05T09:40:32","modified_gmt":"2025-06-05T07:40:32","slug":"la-tipografia-un-element-clau-en-el-disseny-grafic","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-tipografia-un-element-clau-en-el-disseny-grafic\/","title":{"rendered":"La tipografia: un element clau en el disseny gr\u00e0fic"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0<a title=\"disseny gr\u00e0fic\" href=\"\/disseny-grafic-barcelona\">disseny gr\u00e0fic<\/a> pensem que el conjunt que es crea per al producte final \u00e9s igual d&#8217;important que el que es vol transmetre i comunicar. Per aquest motiu, creiem en la import\u00e0ncia de dissenyar amb l&#8217;objectiu de poder obtenir una idea clara del producte ben dissenyat.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">En aquest sentit, un dels elements m\u00e9s importants del disseny gr\u00e0fic \u00e9s la tipografia que s&#8217;utilitzar\u00e0 en el desenvolupament del producte i de la marca. La tipografia \u00e9s un art, una forma de disseny que permet expressar amb diferents formes de lletres i dibuixos diferents sensacions, estils, etc. La tipografia existeix des del mateix moment que l&#8217;\u00e9sser hum\u00e0, per aquesta ra\u00f3, podem trobar infinitats de varietats de tipografies.<\/div>\n<div style=\"text-align: justify;\">\nSi b\u00e9 la tipografia sembla un art simple, \u00e9s alguna cosa que requereix molt treball i cura perqu\u00e8 significa que per a cada nova tipografia el dissenyador ha de crear un disseny espec\u00edfic per a cada lletra de l&#8217;abecedari de manera que aquesta tipografia es pugui usar per escriure. Les tipografies han de llavors mantenir una l\u00f2gica o una coher\u00e8ncia i seguir un format similar d&#8217;acord al qual es pretengui transmetre en cada cas.<\/div>\n<div style=\"text-align: justify;\">\nEn el maneig de la tipografia, hem d&#8217;estar conscients que aquesta \u00e9s tan important com les imatges mateixes. I que, tant imatges inadequades com a fonts tipogr\u00e0fiques escollides sense congru\u00e8ncia, poden distorsionar el missatge que es busca transmetre. Els logotips composts \u00fanicament amb tipografia poden funcionar tant com aquells que es recolzen en l&#8217;iconogr\u00e0fic. Un clar exemple d&#8217;aix\u00f2 \u00e9s FACEBOOK, el logotip tipogr\u00e0fic del qual ha donat suport al posicionament de la marca a tal grau que la major part del m\u00f3n reconeix a aquesta xarxa social amb nom\u00e9s veure la F.<\/div>\n<div style=\"text-align: justify;\">\nD&#8217;altra banda, la definici\u00f3 d&#8217;una bona jerarquia informativa en relaci\u00f3 a la tipografia \u00e9s molt important. Hem de donar-li import\u00e0ncia a la idea general que es vol transmetre, per aquest motiu, s&#8217;ha de treballar la grand\u00e0ria i el pes de la tipografia. Moltes vegades no se li d\u00f3na la import\u00e0ncia necess\u00e0ria a aquests aspectes, per\u00f2 en realitat s\u00f3n elements claus en la transformaci\u00f3 d&#8217;un disseny gr\u00e0fic.<\/div>\n<div style=\"text-align: justify;\">\nSi la informaci\u00f3 que es vol transmetre arriba al p\u00fablic, ser\u00e0 en part gr\u00e0cies al correcte \u00fas de les tipografies. Com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en disseny gr\u00e0fic hem volgut mostrar la import\u00e0ncia de la tipografia en la creaci\u00f3 de qualsevol producte o marca. Per aquest motiu, esperem que amb aquest post h\u00e0giu pogut comprovar la import\u00e0ncia de la tipografia.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en disseny gr&agrave;fic pensem que el conjunt que es crea per al producte final &eacute;s igual d&#8217;important que el que es vol transmetre i comunicar. Per aquest motiu, creiem en la import&agrave;ncia de dissenyar amb l&#8217;objectiu de poder obtenir una idea clara del producte ben dissenyat.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1-300x199.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/captura-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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