{"id":3873,"date":"2018-07-02T00:00:00","date_gmt":"2018-07-01T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/07\/02\/comunicacio-digital-per-a-empreses-del-sector-servei\/"},"modified":"2025-06-05T09:40:32","modified_gmt":"2025-06-05T07:40:32","slug":"comunicacio-digital-per-a-empreses-del-sector-servei","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/comunicacio-digital-per-a-empreses-del-sector-servei\/","title":{"rendered":"Comunicaci\u00f3 digital per a empreses del sector servei"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-comunicacio-madrid-especialitzada-en-mitjans-digitals\/\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> especialitzada en\u00a0comunicaci\u00f3 digital estem conven\u00e7uts que avui en dia aquest tipus de comunicaci\u00f3 \u00e9s imprescindible per poder desenvolupar un fruit positiu dins del seu mercat. \u00c9s per aquest motiu que cada vegada m\u00e9s s\u00f3n les persones que decideixen deixar en mans d&#8217;ag\u00e8ncies de comunicaci\u00f3 la gesti\u00f3 de la seva comunicaci\u00f3 digital i de les seves xarxes socials.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">En xarxes socials, com en qualsevol aspecte del negoci, \u00e9s necessari organitzar-se b\u00e9 i tenir controlat un pla de comunicaci\u00f3 digital. D&#8217;aquesta manera, \u00e9s necessari crear una estrat\u00e8gia detallada i orientada a metes en mitjans de comunicaci\u00f3 digitals. Aix\u00ed mateix, \u00e9s molt important estar atent a les necessitats dels membres de la comunitat online de les empreses a les quals es vulgui dedicar i transmetre els valors.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, un community manager ha de saber reaccionar davant situacions conflictives en les quals les empreses es puguin veure involucrades. No fer-ho pot tenir conseq\u00fc\u00e8ncies nefastes. Un bon exemple \u00e9s Toyota a principis de l&#8217;any 2009 quan es van detectar una s\u00e8rie de fallades en alguns dels seus cotxes. El fet de no reaccionar a temps va suposar un augment de les queixes i de les restriccions de les compres dels seus productes provocant una gran p\u00e8rdua del valor de la marca.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El sector dels serveis \u00e9s un dels quals m\u00e9s preocupacions tenen al moment de la gesti\u00f3 de les seves xarxes socials. Tothom creu que pot tenir la potestat de poder criticar i fer qualsevol tipus de comentari en aquestes accions. De la mateixa manera, els responsables de les \u00e0rees digitals es troben cont\u00ednuament vinculats als perfils de les xarxes socials de la marca o empresa perqu\u00e8 el seu manteniment pot ocupar la totalitat del dia.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">La majoria de les empreses del sector serveis s\u00f3n PIMES (petites i mitges empreses). Els experts consideren que aquest tipus d&#8217;empreses han de tenir visibilitat en els perfils de Twitter i Instagram. De la mateixa manera, es recomana realitzar entre dues i cinc publicacions en els diferents perfils de xarxes socials, ja que amb menys publicacions el p\u00fablic objectiu no podr\u00e0 veure el que es publica.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, cada vegada m\u00e9s les xarxes socials estan sofrint uns canvis en els algorismes dels seus perfils element que provoca una reducci\u00f3 de l&#8217;impacte total de les publicacions en els timelines dels seguidors. Aquest fet provoca que cada vegada m\u00e9s empreses siguin les que es dediqui a promocionar les seves publicacions perqu\u00e8 arribin als seus seguidors i aprofitar per augmentar el seu p\u00fablic.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui en v3rtice, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en comunicaci\u00f3 digital, hem volgut mostrar-vos algunes de les caracter\u00edstiques principals en la gesti\u00f3 i dinamitzaci\u00f3 dels continguts a les xarxes socials i la comunicaci\u00f3 digital d&#8217;una marca o empresa del sector dels serveis.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en comunicaci&oacute; digital estem conven&ccedil;uts que avui en dia aquest tipus de comunicaci&oacute; &eacute;s imprescindible per poder desenvolupar un fruit positiu dins del seu mercat. &Eacute;s per aquest motiu que cada vegada m&eacute;s s&oacute;n les persones que decideixen deixar en mans d&#8217;ag&egrave;ncies de comunicaci&oacute; la gesti&oacute; de la seva comunicaci&oacute; digital i de les seves xarxes socials.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1-300x225.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/puesto-feria-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaci\u00f3 digital per a empreses del sector servei - V3RTICE<\/title>\n<meta name=\"description\" content=\"La comunicaci\u00f3 digital \u00e9s essencial per a l&#039;\u00e8xit d&#039;empreses del sector servei. 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