{"id":3871,"date":"2018-06-28T00:00:00","date_gmt":"2018-06-27T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/06\/28\/marketing-digital-i-esport-la-societat-perfecte\/"},"modified":"2025-06-05T09:40:32","modified_gmt":"2025-06-05T07:40:32","slug":"marketing-digital-i-esport-la-societat-perfecte","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/marketing-digital-i-esport-la-societat-perfecte\/","title":{"rendered":"Marketing digital i esport. La societat perfecte?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a title=\"ag\u00e8ncia de comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia de comunicaci\u00f3 Madrid<\/a> especialitzats amb\u00a0<a href=\"\/comunicacio-digital-barcelona\">comunicaci\u00f3 digital<\/a> esportiva, sabem qu\u00e8 l\u2019esport, el marketing digital i les xarxes socials han creat un boom a nivells desorbitats. Per aquest motiu, cada cop hi ha m\u00e9s marques alienes al sector qu\u00e8 utilitzen l\u2019esport i el marketing digital per focalitzar les seves campanyes i aix\u00ed poder comunicar-se millor.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u201cSi camines sol anir\u00e0s m\u00e9s r\u00e0pid, si camines acompanyat arribar\u00e0s m\u00e9s lluny\u201d, tots hem escoltat cap cop aquesta frase o potser cap semblant, la podem aplicar a qualsevol situaci\u00f3 i a totes i cadascuna d\u2019elles tindr\u00edem la mateixa resposta, l\u2019\u00e8xit. Per aix\u00f2, cada cop m\u00e9s passa qu\u00e8 l\u2019esport (entitats, professionals, etc) i el marketing digital (ag\u00e8ncies de comunicaci\u00f3) s\u2019estan associant per incrementar el seu abast i impacte a nivells superiors.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Ara b\u00e9 \u00bfcom succeeix aquesta uni\u00f3? L\u2019esport t\u00e9 un abast medi\u00e0tic qu\u00e8 pocs sectors m\u00e9s tenen i cada cop est\u00e0 m\u00e9s clar que la millor forma d\u2019arribar al p\u00fablic respecte a una marca \u00e9s el marketing online, on hi \u00e9s tothom. A m\u00e9s \u00bfqui coneix cap entitat esportiva o esportista qu\u00e8 no col\u00b7labori amb altres marques? \u00a1Ning\u00fa!<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Associar una entitat esportiva o una marca aliena \u00e9s, actualment, una cosa molt habitual, pr\u00e0cticament hi ha moltes d\u2019aquestes qu\u00e8 es coneixien gr\u00e0cies a ells, sembla incre\u00efble per\u00f2 a dia d\u2019avu\u00ed, la influ\u00e8ncia de l\u2019esport est\u00e0 portant a aquests tipus de marques al top of mind del consumidor, augmentant les seves vendes i, incl\u00fas expandint-se internacionalment.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\n<p>D\u2019altre banda, a m\u00e9s de l\u2019abast i de l\u2019impacte, el bon marketing i la bona comunicaci\u00f3 es practiquen transmetent els valors de la marca als consumidors, amb la finalitat de crear una relaci\u00f3 marca-client llarga i amb durabilitat. Per aix\u00f2, qu\u00e8 una marca s\u2019associ\u00ef amb una entitat esportiva o un esportista implica arribar \u201cm\u00e9s enll\u00e0\u201d i, amb bones accions, arribar com es vol als fans i als possibles consumidors.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>A la relaci\u00f3 marketing digital-esport, trobem 2 vies de comunicaci\u00f3. D\u2019una banda, les promocions d\u2019empreses i esdeveniments (tant esportius com no esportius), les col\u00b7laboracions entre empreses, esportives i no esportives, qu\u00e8 principalment busquen visibilitat i arribar als p\u00fablics d\u2019ambdues marques. D\u2019altre banda, existeixen altres tipus de col\u00b7laboracions, focalitzades a les vendes i promocions de productes, serveis i esdeveniments, als qu\u00e8 tamb\u00e9, ambdues marques surten beneficiades.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Com especialistes amb comunicaci\u00f3 digital focalitzat a l\u2019esport i ag\u00e8ncia de comunicaci\u00f3 de Madrid, no dubtis amb contactar-nos si necessites ajuda.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com ag&egrave;ncia de comunicaci&oacute; Madrid especialitzats en comunicaci&oacute; digital esportiva, sabem qu&egrave; l&rsquo;esport, el marketing digital i les xarxes socials han creat un boom a nivells desorbitats. Per aquest motiu, cada cop hi ha m&eacute;s marques alienes al sector qu&egrave; utilitzen l&rsquo;esport i el marketing digital per focalitzar les seves campanyes i aix&iacute; poder comunicar-se millor.<\/p>\n","protected":false},"author":15,"featured_media":23945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1-768x511.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/football-606235960720-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital i esport. 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