{"id":3870,"date":"2018-06-25T00:00:00","date_gmt":"2018-06-24T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/06\/25\/contractar-a-un-influencer-per-llancar-un-producte\/"},"modified":"2025-06-05T09:40:33","modified_gmt":"2025-06-05T07:40:33","slug":"contractar-a-un-influencer-per-llancar-un-producte","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/contractar-a-un-influencer-per-llancar-un-producte\/","title":{"rendered":"Contractar a un influencer per llan\u00e7ar un producte"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"agencia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">agencia comunicaci\u00f3 Madrid<\/a> especialitzat en\u00a0<a title=\"gesti\u00f3 amb influencers\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/como-gestionar-la-teva-campanya-de-marketing-amb-influencers\/\">gesti\u00f3 amb influencers<\/a> sabem que els nous rostres que apareixen gr\u00e0cies a les xarxes socials poden arribar a tenir una repercussi\u00f3 encara m\u00e9s gran que molts mitjans de comunicaci\u00f3. Per aquest motiu, cada vegada s\u00f3n m\u00e9s les marques, empreses i institucions que confien en ells per presentar o llan\u00e7ar un producte o servei.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Contractar influencers per promocionar el teu negoci \u00e9s una de les t\u00e8cniques que m\u00e9s estan en auge en aquest moment. Aquesta estrat\u00e8gia de m\u00e0rqueting \u00e9s usada freq\u00fcentment per les empreses que volen donar a con\u00e8ixer el seu producte i\/o servei. \u00c9s una bona opci\u00f3 per incloure en el pla de m\u00e0rqueting de l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\">Els influencers tenen una comunitat fidel, la qual segueix, consumeix i els agrada el seu contingut. Per tant, contractar influencers \u00e9s ideal per arribar al p\u00fablic objectiu que es busca. Per\u00f2 en primer lloc, s&#8217;ha de con\u00e8ixer (i molt b\u00e9) a aquesta audi\u00e8ncia, ja que pot ser que no exactament el target que es busca. Aquest pas pot donar-se per dos costats. El primer, i el m\u00e9s complicat, con\u00e8ixer de manera manual d&#8217;un en un tots (o gaireb\u00e9) els influencers que existeixen, descartar aquells que no siguin experts en el sector que es desitgi i dins d&#8217;aquests, triar aquells que s\u00f3n afins a la imatge o valors de l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\">Una vegada triat l&#8217;influencer perfecte, \u00e9s essencial que aquest estigui disposat a col\u00b7laborar, ja que pot ser que o que no els agradi el producte o que ja hagin promocionat un semblant anteriorment i no els sembli idoni publicar un altre similar, ja que aix\u00f2 suposa una dubtosa credibilitat en els valors i el sentit com\u00fa dels influencers.<\/div>\n<div style=\"text-align: justify;\">Una part que no est\u00e0 del tot clara entre les marques \u00e9s el fee que s&#8217;ha de pagar a cada influencer. Aquest concepte no \u00e9s alguna cosa que estigui definit ni escrit en cap document. Cada influencer ha de fixar-se el seu fee. Si l&#8217;influencer t\u00e9 molts seguidors i t\u00e9 un elevat cach\u00e9, el m\u00e9s probable \u00e9s que el preu per la contractaci\u00f3 sigui alt, en canvi moltes marques estan apostant per influencers m\u00e9s petits. Aquells que no tenen 100.000 seguidors o m\u00e9s, sin\u00f3 que compten amb la meitat o menys, ja que la seva fee \u00e9s m\u00e9s econ\u00f2mic i el missatge a transmetre segueix arribant a una gran quantitat de persones.<\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui en v3rtice, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid, esperem que h\u00e0giu pogut veure com s&#8217;ha de contractar a un influencer per llan\u00e7ar un producte.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzat en gesti&oacute; amb influencers sabem que els nous rostres que apareixen gr&agrave;cies a les xarxes socials poden arribar a tenir una repercussi&oacute; encara m&eacute;s gran que molts mitjans de comunicaci&oacute;. Per aquest motiu, cada vegada s&oacute;n m&eacute;s les marques, empreses i institucions que confien en ells per presentar o llan&ccedil;ar un producte o servei.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2-300x168.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2-768x431.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2-1024x575.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencers-1440x808-2.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contractar a un influencer per llan\u00e7ar un producte - V3RTICE<\/title>\n<meta name=\"description\" content=\"Contractant influencers, el teu negoci pot destacar i arribar a un p\u00fablic m\u00e9s ampli. 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