{"id":3868,"date":"2018-06-20T00:00:00","date_gmt":"2018-06-19T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/06\/20\/quina-funcio-te-un-gabinet-de-premsa-de-madrid-per-presentar-un-producte\/"},"modified":"2025-06-05T09:40:33","modified_gmt":"2025-06-05T07:40:33","slug":"funcio-te-un-gabinet-de-premsa-de-madrid-per-presentar-un-producte","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/funcio-te-un-gabinet-de-premsa-de-madrid-per-presentar-un-producte\/","title":{"rendered":"Funci\u00f3 t\u00e9 un gabinet de premsa de Madrid per presentar un producte"},"content":{"rendered":"<div style=\"text-align: justify;\">Com ag\u00e8ncia comunicaci\u00f3 Madrid especialitzada en\u00a0<a title=\"gabinet de premsa\" href=\"\/gabinet-de-premsa-barcelona\">gabinet de premsa<\/a> tenim molt clara la distribuci\u00f3 de les funcions d&#8217;un gabinet de premsa per presentar un producte. Primer de tot, s&#8217;ha de saber que no tots els productes s\u00f3n iguals, i per tant, totes les estrat\u00e8gies no funcionessin de la mateixa manera.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">El gabinet de premsa consisteix en un organisme que \u00e9s controlat per una empresa per gestionar totes les sol\u00b7licituds d&#8217;informaci\u00f3 dels mitjans de comunicaci\u00f3, la vegada tamb\u00e9 de realitzar relacions proactives amb els mitjans amb l&#8217;objectiu de difondre determinats missatges que afavoreixen a l&#8217;empresa de cara als mitjans i de cara a les persones que reben el missatge.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Segons la funci\u00f3 que li correspongui, el gabinet de premsa pot ser denominat com a gabinet de mitjans, gabinet de relacions amb els mitjans de comunicaci\u00f3, gabinet de comunicaci\u00f3, gabinet de relacions externes o gabinet de relacions p\u00fabliques. \u00c9s la representaci\u00f3 de l&#8217;empresa de cara als mitjans, i precisament aquestes s\u00f3n les funcions que ha de realitzar. Els gabinets de premsa contribueixen en la difusi\u00f3 dels esdeveniments que van succeint en l&#8217;empresa alhora que donen lloc a una expansi\u00f3 de la seva imatge utilitzant els mitjans com a eina.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">L&#8217;elaboraci\u00f3 de notes de premsa \u00e9s una de les principals comeses dels gabinets de comunicaci\u00f3. Per\u00f2, per a qu\u00e8 serveixen? Doncs molt senzill. Es tracta d&#8217;una eina de comunicaci\u00f3 que serveix per traslladar els missatges de la teva empresa a la societat i, especialment, al teu p\u00fablic objectiu. \u00c9s a dir, si la teva empresa llan\u00e7a un nou producte al mercat voldr\u00e0s donar-ho a con\u00e8ixer i que es converteixi en not\u00edcia, alguna cosa que podr\u00e0s aconseguir redactant una nota de premsa que inclogui tota la informaci\u00f3 necess\u00e0ria sobre aquest nou producte perqu\u00e8 els periodistes puguin, amb ella, redactar una not\u00edcia que surti publicada en els mitjans de comunicaci\u00f3 i que arribi a tot el teu p\u00fablic.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">A m\u00e9s, els gabinets de premsa disposen de relacions p\u00fabliques que atendran als mitjans de comunicaci\u00f3 a tot moment perqu\u00e8 se sentin els m\u00e9s c\u00f2modes possibles. En definitiva, si es vol que una empresa, organitzaci\u00f3 o marca es promocioni i tothom la conegui s&#8217;ha d&#8217;usar l&#8217;ajuda dels gabinets de premsa. Convocar als mitjans de comunicaci\u00f3 no sempre \u00e9s tasca f\u00e0cil, i nosaltres com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en gabinet de premsa ho coneixem.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">Com ag&egrave;ncia comunicaci&oacute; Madrid especialitzada en gabinet de premsa tenim molt clara la distribuci&oacute; de les funcions d&#8217;un gabinet de premsa per presentar un producte. Primer de tot, s&#8217;ha de saber que no tots els productes s&oacute;n iguals, i per tant, totes les estrat&egrave;gies no funcionessin de la mateixa manera.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n","protected":false},"author":15,"featured_media":23949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; 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