{"id":3867,"date":"2018-06-19T00:00:00","date_gmt":"2018-06-18T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/06\/19\/requisits-imprescindibles-per-organitzar-una-roda-de-premsa-a-barcelona\/"},"modified":"2025-06-05T09:40:33","modified_gmt":"2025-06-05T07:40:33","slug":"requisits-imprescindibles-per-organitzar-una-roda-de-premsa-a-madrid","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/requisits-imprescindibles-per-organitzar-una-roda-de-premsa-a-madrid\/","title":{"rendered":"Requisits imprescindibles per organitzar una roda de premsa a Barcelona"},"content":{"rendered":"<div style=\"text-align: justify;\">Com\u00a0<a title=\"ag\u00e8ncia comunicaci\u00f3 Madrid\" href=\"\/assessoria-comunicacio-barcelona\">ag\u00e8ncia comunicaci\u00f3 Madrid<\/a> tenim molt present la import\u00e0ncia d&#8217;organitzar una bona roda de premsa. La informaci\u00f3 que es vulgui transmetre \u00e9s molt important, ja que permetr\u00e0 atreure l&#8217;atenci\u00f3 dels periodistes, mitjans de comunicaci\u00f3 i persones interessades en el tema que es tracti.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">En aquests temps en els quals s&#8217;han posat de moda les rodes de premsa sense preguntes, conv\u00e9 recordar quin \u00e9s el sentit d&#8217;aquesta eina de comunicaci\u00f3 i quins passos cal donar perqu\u00e8 el resultat final sigui el que es desitja: que l&#8217;organitzaci\u00f3, marca, producte o esdeveniment tingui un ampli reflex en els mitjans de comunicaci\u00f3 i amb un tractament favorable. No hi ha millor aliat per a la causa que un periodista que torna content d&#8217;una roda de premsa en la qual l&#8217;hi han posat tot molt f\u00e0cil.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">D&#8217;una banda, s&#8217;ha de tenir molt clar la informaci\u00f3 que es vol transmetre. Sembla una obvietat, per\u00f2 la roda de premsa \u00e9s una eina de comunicaci\u00f3 molt potent que s&#8217;ha d&#8217;usar quan realment hi ha alguna cosa important que anunciar o mostrar. Els periodistes s\u00f3n professionals el temps dels quals \u00e9s molt valu\u00f3s. Si se&#8217;ls convoca per explicar alguna cosa que es podria resoldre mitjan\u00e7ant una nota de premsa, \u00e9s probable que no acudeixin la pr\u00f2xima vegada.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">De la mateixa manera, abans de fixar el dia, s&#8217;ha de comprovar que no se celebri un altre esdeveniment que pugui eclipsar la convocat\u00f2ria que realitzarem. El dia anterior al mat\u00ed s&#8217;ha d&#8217;enviar una convocat\u00f2ria per correu electr\u00f2nic als periodistes encarregats de les seccions que cobreixen habitualment la informaci\u00f3 que es vagi a oferir.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, ha de quedar molt clar en la convocat\u00f2ria el lloc i l&#8217;hora. No \u00e9s mala idea adjuntar un pl\u00e0nol d&#8217;ubicaci\u00f3. Quant a l&#8217;organitzaci\u00f3 de la sala, s&#8217;ha de tenir en compte les necessitats de cada mitj\u00e0, de tal forma que s&#8217;habiliti espais per a c\u00e0meres de televisi\u00f3, fot\u00f2grafs, r\u00e0dios i redactors perqu\u00e8 puguin fer el seu treball amb comoditat sense interferir-se uns amb uns altres.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">I finalment, s&#8217;ha de fer un seguiment de tot el que es publica o emet per elaborar un dossier i valorar l&#8217;impacte en els mitjans de comunicaci\u00f3. Solament se li demanar\u00e0 al periodista en casos extrems i com a excepci\u00f3 que ens envi\u00ef una c\u00f2pia del publicat. Per tant, no conv\u00e9 espatllar la bona impressi\u00f3 que s&#8217;ha causat.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el blog d&#8217;avui en v3rtice, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid, esperem que h\u00e0giu pogut observar les diferents maneres d&#8217;organitzar una roda de premsa i els passos que us hem exposat a partir de les nostres experi\u00e8ncies organitzant-les.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia comunicaci&oacute; Madrid tenim molt present la import&agrave;ncia d&#8217;organitzar una bona roda de premsa. La informaci&oacute; que es vulgui transmetre &eacute;s molt important, ja que permetr&agrave; atreure l&#8217;atenci&oacute; dels periodistes, mitjans de comunicaci&oacute; i persones interessades en el tema que es tracti.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o-300x150.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o-768x384.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/rueda-de-prensa-2o.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organitzar roda de premsa a Madrid -Requisits imprescindibles - V3RTICE<\/title>\n<meta name=\"description\" content=\"Entenem la import\u00e0ncia d&#039;organitzar una roda de premsa. 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