{"id":3858,"date":"2018-06-04T00:00:00","date_gmt":"2018-06-03T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/06\/04\/agencia-comunicacio-madrid-especialitzada-en-gabinet-de-premsa\/"},"modified":"2025-06-05T09:40:34","modified_gmt":"2025-06-05T07:40:34","slug":"agencia-comunicacio-madrid-especialitzada-en-gabinet-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-comunicacio-madrid-especialitzada-en-gabinet-de-premsa\/","title":{"rendered":"Agencia comunicaci\u00f3 Madrid especialitzada en gabinet de premsa"},"content":{"rendered":"
\n

Com ag\u00e8ncia comunicaci\u00f3 Madrid especialitzada en\u00a0gabinet de premsa<\/a> coneixem la import\u00e0ncia de la diferenciaci\u00f3 entre gabinet de premsa i ag\u00e8ncia de premsa. En moltes ocasions, dins el sector de la comunicaci\u00f3 i de la premsa aquesta diferenciaci\u00f3 en moltes ocasions no est\u00e0 del tot clara, per tant amb aquest blog us exposem les idees clares en relaci\u00f3 a aquest tema.<\/p>\n<\/div>\n

Les ag\u00e8ncies de premsa o ag\u00e8ncies de not\u00edcies es dediquen a recollir les not\u00edcies que reben dels seus corresponsals, situats en diferents llocs i enviar-les als seus clients: r\u00e0dios, diaris, televisions entre uns altres. Aquests mitjans de comunicaci\u00f3 estan subscrits a l’ag\u00e8ncia, \u00e9s a dir, paguen una quota, normalment mensual, per rebre informacions que els s\u00f3n d’inter\u00e8s i que poden publicar-se lliurement. D’aquesta manera, molts mitjans de comunicaci\u00f3 publiquen tot tipus d’informacions d’una manera r\u00e0pida i senzilla.<\/div>\n
\nUn gabinet de premsa gestiona la relaci\u00f3 d’una empresa amb els mitjans de comunicaci\u00f3, mentre que una ag\u00e8ncia de premsa s’encarrega de recollir informacions i transmetre-les als seus clients, els mitjans de comunicaci\u00f3. El p\u00fablic al qual es dirigeixen \u00e9s diferent i tamb\u00e9 ho s\u00f3n les seves funcions, per tant un gabinet de premsa es va focalitzar en aquest \u00e0mbit destacant molt els seus punts forts.<\/div>\n
\nAquest organisme \u00e9s contractat per empreses i s’encarrega d’atendre les sol\u00b7licituds dels mitjans i realitzar diferents accions enfocades a difondre informacions o novetats de l’empresa entre els mitjans de comunicaci\u00f3, per aix\u00ed arribar a una audi\u00e8ncia m\u00e9s \u00e0mplia i diversa. A m\u00e9s, la seva principal funci\u00f3 \u00e9s la redacci\u00f3 de notes de premsa i de dossiers de premsa. I entre altres funcions, destacar la recepci\u00f3 i la resposta de les demandes dels mitjans de comunicaci\u00f3, establir una relaci\u00f3 propera i de confian\u00e7a amb ells, i establir un seguiment constant dels principals mitjans de comunicaci\u00f3.<\/div>\n
\nD’altra banda, els gabinets de premsa s\u00f3n una eina b\u00e0sica dins de l’estrat\u00e8gia de comunicaci\u00f3 de qualsevol empresa, ja que permeten arribar a qualsevol publicaci\u00f3 de forma r\u00e0pida i efica\u00e7. Per aix\u00f2, un dels seus principals serveis \u00e9s la generaci\u00f3 de comunicats i not\u00edcies per a mitjans, organitzaci\u00f3 d’esdeveniments i protocol i organitzaci\u00f3 d’entrevistes per a mitjans. No obstant aix\u00f2, els seus serveis poden ser encara m\u00e9s amplis, com el disseny de les estrat\u00e8gies de comunicaci\u00f3, la conceptualitzaci\u00f3 de campanyes publicit\u00e0ries, solucions en imatge corporativa o de la marca, solucions en la comunicaci\u00f3 interna institucional entre unes altres.<\/div>\n
\nI fins aqu\u00ed el blog d’avui en\u00a0v3rtice<\/span>, com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en gabinet de premsa, esperem que h\u00e0giu pogut aprendre les principals difer\u00e8ncies entre aquests tipus d’ag\u00e8ncies que a vegades generen confusi\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com agència comunicació Madrid especialitzada en gabinet de premsa coneixem la importància de la diferenciació entre gabinet de premsa i agència de premsa. En moltes ocasions, dins el sector de la comunicació i de la premsa aquesta diferenciació en moltes ocasions no està del tot clara, per tant amb aquest blog us exposem les idees clares en relació a aquest tema.<\/span><\/div>\n","protected":false},"author":15,"featured_media":23981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc-150x150.gif","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc-300x200.gif","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc-768x513.gif","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/office-glare-nc.gif"},"yoast_head":"\nAg\u00e8ncia amb gabinet de premsa a Madrid - V3RTICE<\/title>\n<meta name=\"description\" content=\"Com a ag\u00e8ncia comunicaci\u00f3, coneixem la import\u00e0ncia de la diferenciaci\u00f3 entre gabinet de premsa i ag\u00e8ncia de premsa. 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