{"id":3849,"date":"2018-05-09T00:00:00","date_gmt":"2018-05-08T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/05\/09\/agencia-publicitat-barcelona-especialitzada-en-el-disseny-de-signes-corporatius\/"},"modified":"2025-06-05T09:40:35","modified_gmt":"2025-06-05T07:40:35","slug":"agencia-publicitat-barcelona-especialitzada-en-el-disseny-de-signes-corporatius","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-publicitat-barcelona-especialitzada-en-el-disseny-de-signes-corporatius\/","title":{"rendered":"Ag\u00e8ncia publicitat Barcelona especialitzada en el disseny de signes corporatius"},"content":{"rendered":"
\n

Com\u00a0ag\u00e8ncia publicitat Barcelona<\/a> especialitzada en el disseny de signes corporatius sabem que el primer que el p\u00fablic percebr\u00e0 sobre una organitzaci\u00f3 seran els seus elements gr\u00e0fics que l’hi atribuiran una identitat visual corporativa i una imatge coherent.<\/p>\n<\/div>\n

Aquesta identitat visual est\u00e0 composta per un element principal que \u00e9s el logotip. Aquest element \u00e9s la imatge de l’empresa, \u00e9s el que ens permetr\u00e0 que el nostre p\u00fablic ens identifiqui i tamb\u00e9 que ens diferenci\u00ed d’altres marques i de la compet\u00e8ncia. Aquest s\u00edmbol actua en molts casos com un venedor silenci\u00f3s, perqu\u00e8 t\u00e9 un contacte directe amb el consumidor i ens permetr\u00e0 posicionar-nos a la seva ment per a aix\u00ed guiar-ne el comportament en el moment d’adquirir un producte.<\/div>\n
\nA partir del logotip es tracten de generar altres elements gr\u00e0fics, necessaris per a la companyia, que tinguin una certa relaci\u00f3 i per tant coher\u00e8ncia. Aquests elements que confereixen la identitat visual corporativa s\u00f3n dissenyats amb l’objectiu d’augmentar la notorietat de l’empresa, genera un reconeixement de la marca, aconseguir una diferenciaci\u00f3 de la compet\u00e8ncia i d’altres marques del mateix sector i fer que els consumidors recordin de la marca.<\/div>\n
\nEl logotip est\u00e0 compost de diferents elements, en primer lloc t\u00e9 una part de text a la que principalment hi apareix el nom de la marca, en aquest hem de tenir molt en compte la tipografia que farem servir perqu\u00e8 aquesta podr\u00e0 permetre a la marca adquirir una identitat i uns valors concrets.<\/div>\n
\nEn segon lloc tenim l’element simb\u00f2lic i ic\u00f2nic que \u00e9s abstracte per\u00f2 que ser\u00e0 el pont entre l’usuari i la marca, ser\u00e0 el que permetr\u00e0 als consumidors identificar els nostres productes. Finalment el color corporatiu que se l’hi atribuir\u00e0 tant al s\u00edmbol com a la part tipogr\u00e0fica tamb\u00e9 \u00e9s molt important perqu\u00e8 els colors transmeten sensacions i sentiments i hem d’escollir els que volem que representin a la nostra marca per aix\u00ed confeccionar una bona imatge corporativa.<\/div>\n
\nPer\u00f2 no nom\u00e9s existeix una sola classe de logotip, aquest element de la identitat visual d’una marca es divideix en quatre tipologies. L’imagotipo<\/span>\u00a0que consisteix en els elements simb\u00f2lics i tipogr\u00e0fics junts per\u00f2 que es poden entendre per separat, un exemple d’aquest en seria Nike. L’isologo<\/span>\u00a0seria la classe contr\u00e0ria a l’anterior, els elements simb\u00f2lics i tipogr\u00e0fics es troben junts per\u00f2 no es poden entendre per separat, un exemple en seria\u00a0HP<\/span>.<\/div>\n
\nLes dues \u00faltimes classes de logotip nom\u00e9s compten amb un element, tenim el logotip en el qual nom\u00e9s apareix la part tipogr\u00e0fica, com per exemple seria el cas de Google. Finalment tamb\u00e9 tenim l’isotipo<\/span>, nom\u00e9s apareix el s\u00edmbol que representa la marca per\u00f2 aquest ja es pot comprendre de forma individual, un exemple en seria Apple.<\/div>\n
\nFins aqu\u00ed el post d’avui a\u00a0V3rtice<\/span>, com ag\u00e8ncia de publicitat de Barcelona especialitzada en el disseny de signes corporatius esperem que us hagi pogut servir per veure tot el que s’ha de tenir en compte en el moment d’elaborar el logotip d’una companyia i que h\u00e0giu pogut veure els diferents elements que els formen i les diferents classes d’ells que ens podem trobar.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com agència publicitat Barcelona especialitzada en el disseny de signes corporatius sabem que el primer que el públic percebrà sobre una organització seran els seus elements gràfics que l’hi atribuiran una identitat visual corporativa i una imatge coherent.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,118],"tags":[],"class_list":["post-3849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & 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