{"id":3847,"date":"2018-05-07T00:00:00","date_gmt":"2018-05-06T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/05\/07\/agencia-publicitat-barcelona-especialitzada-en-creativitat-publicitaria\/"},"modified":"2025-06-05T09:40:36","modified_gmt":"2025-06-05T07:40:36","slug":"agencia-publicitat-barcelona-especialitzada-en-creativitat-publicitaria","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-publicitat-barcelona-especialitzada-en-creativitat-publicitaria\/","title":{"rendered":"Ag\u00e8ncia publicitat Barcelona especialitzada en creativitat publicit\u00e0ria"},"content":{"rendered":"
\n

Com a\u00a0ag\u00e8ncia publicitat Barcelona<\/a> especialitzada en creativitat publicit\u00e0ria sabem que dins d’una ag\u00e8ncia publicit\u00e0ria el departament creatiu \u00e9s el que elabora les peces que van servir per llan\u00e7ar la campanya i la forma de crear-les \u00e9s el fet que els diferenciar\u00e0 de les altres ag\u00e8ncies que es troben a la compet\u00e8ncia.<\/p>\n<\/div>\n

Les persones que integren el departament creatiu generen idees i a partir d’aquestes creen campanyes publicit\u00e0ries que van enfocades a complir els objectius del client. Tots treballen conjuntament per poder aconseguir aquesta fita i aix\u00ed satisfer a l’anunciant. Treballen conjuntament amb el departament d’art que ser\u00e0 l’encarregat d’executar les idees que provenen d’aquest departament i tamb\u00e9 amb el departament de comptes que ser\u00e0 l’encarregat de coordinar que se segueix el\u00a0briefing<\/span>\u00a0i que se segueixen les pautes del client.<\/div>\n
Dins d’aquest departament podem trobar diversos integrants que tenen diferents funcions que permetran el seu ple funcionament. El director creatiu \u00e9s el que encap\u00e7ala el departament i t\u00e9 com a funcions coordinar als seus diferents equips creatius perqu\u00e8 el treball sigui \u00f2ptim. Tamb\u00e9 s’encarrega de distribuir la feina, participar activament en els\u00a0brainstormings<\/span>\u00a0i a partir d’aquest seleccionar les idees m\u00e9s adequades per desenvolupar-les i aplicar-les a la campanya.<\/div>\n
Controlar la qualitat de la producci\u00f3 que realitzar\u00e0 el director d’art i els prove\u00efdors externs i realitzar les presentacions davant clients potencials conjuntament amb el director de comptes o el director de serveis al client tamb\u00e9 s\u00f3n unes de les seves funcions principals que ha de complir per assegurar un bon servei.<\/div>\n
El redactor o\u00a0copy<\/span>\u00a0creatiu \u00e9s la persona que s’encarregar\u00e0 de crear els conceptes i continguts dels anuncis o campanyes, \u00e9s l’encarregat de redactar els textos i d’establir una estructura per als missatges. Aquests missatges poden ser transmesos en \u00e0udio o de forma escrita i ell s’encarrega de gestionar-los tots independentment del mitj\u00e0 que s’utilitzi per a la seva difusi\u00f3. Finalment com el director creatiu ell tamb\u00e9 s’encarrega de coordinar els continguts que produeixen els prove\u00efdors.<\/div>\n
Pel que fa al contingut visual tenim al director d’art que \u00e9s l’encarregat de convertir les idees en imatges i de crear conceptes visuals. La seva forma de produir ha de seguir el que li marca el\u00a0briefing<\/span>\u00a0i les seves peces han de ser coherents i tractar de seguir una l\u00ednia est\u00e8tica en la seva producci\u00f3 perqu\u00e8 aix\u00ed sigui m\u00e9s atractiu. Finalment tamb\u00e9 s’encarrega de gestionar els continguts visuals que encarreguen als prove\u00efdors.<\/div>\n
Fins aqu\u00ed el post d’avui\u00a0V3rtice<\/span>, com ag\u00e8ncia de publicitat de Barcelona especialitzada en creativitat publicit\u00e0ria esperem que h\u00e0giu pogut indagar una mica m\u00e9s en els departaments que formen l’estructura d’una ag\u00e8ncia i que h\u00e0giu conegut les persones que formen part del departament d’art i les seves principals funcions.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com a agència publicitat Barcelona especialitzada en creativitat publicitària sabem que dins d’una agència publicitària el departament creatiu és el que elabora les peces que van servir per llançar la campanya i la forma de crear-les és el fet que els diferenciarà de les altres agències que es troben a la competència.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1-300x189.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/pat-1-1.jpg"},"yoast_head":"\nLa import\u00e0ncia del departament creatiu - 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