{"id":3843,"date":"2018-04-27T00:00:00","date_gmt":"2018-04-26T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/04\/27\/agencia-publicitat-barcelona-especialitzada-en-below-the-line\/"},"modified":"2025-06-05T09:40:36","modified_gmt":"2025-06-05T07:40:36","slug":"agencia-publicitat-barcelona-especialitzada-en-below-the-line","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-publicitat-barcelona-especialitzada-en-below-the-line\/","title":{"rendered":"Ag\u00e8ncia publicitat Barcelona especialitzada en Below The Line"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com ag\u00e8ncia publicitat Barcelona especialitzada en\u00a0Below The Line (BTL) coneixem que els clients en la majoria dels casos prenen les decisions de compra des de la part irracional i no la racional, \u00e9s per aix\u00f2 que en l&#8217;actualitat s&#8217;estan desenvolupant noves estrat\u00e8gies per aix\u00ed poder apel\u00b7lar a aquesta part irracional dels consumidors.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">L&#8217;estrat\u00e8gia m\u00e9s comuna per influir en la decisi\u00f3 de compra d&#8217;una persona \u00e9s el m\u00e0rqueting tradicional, mitjan\u00e7ant aquesta acci\u00f3 aconseguirem ressaltar les caracter\u00edstiques del producte com la seva qualitat, la seva utilitat i els seus beneficis.<\/div>\n<div style=\"text-align: justify;\">Per\u00f2 els clients han evolucionat, en primer lloc tenen m\u00e9s coneixements sobre m\u00e0rqueting i per tant poden veure el que est\u00e0 tractant de fer l&#8217;anunciant per aix\u00ed apropar-los als seus productes. \u00c9s per aix\u00f2 que aquesta estrat\u00e8gia, que en la majoria dels casos pot resultar molt invasiva, s&#8217;est\u00e0 quedant obsoleta perqu\u00e8 el consumidor ja coneix les seves intencions.<\/div>\n<div style=\"text-align: justify;\">A causa d&#8217;aix\u00f2 les empreses i ag\u00e8ncies han de comen\u00e7ar a pensar noves formes d&#8217;arribar al client. Una d&#8217;aquestes noves estrat\u00e8gies \u00e9s el m\u00e0rqueting experiencial, una estrat\u00e8gia que va m\u00e9s enll\u00e0 de centrar-se en el producte i focalitza tota la seva atenci\u00f3 en el client i en les experi\u00e8ncies que aquest pugui tenir en lloc de compra i en el moment del seu \u00fas.<\/div>\n<div style=\"text-align: justify;\">El que es pret\u00e9n amb aquesta t\u00e8cnica \u00e9s apel\u00b7lar a aquesta part irracional del consumidor que hem esmentat anteriorment, perqu\u00e8 aix\u00ed aquest tri\u00ef el producte per la viv\u00e8ncia que aquest li ofereix abans de la compra i durant el seu consum. Dins d&#8217;aquesta estrat\u00e8gia trobem cinc m\u00f2duls experiencials estrat\u00e8gics definits per Schmitt.<\/div>\n<div style=\"text-align: justify;\">El primer model es basa en evocar sentiments en la presa de decisi\u00f3 de compra i en l&#8217;\u00fas del producte. La intensitat pot variar depenent dels resultats que volem experimentar i de la proposta. Tamb\u00e9 ens trobem amb un altre model semblant que correspon a apel\u00b7lar a les sensacions i per tant als sentits. L&#8217;impacte d&#8217;aquesta estrat\u00e8gia pot variar segons el mitj\u00e0 que s&#8217;utilitzi per fer arribar el missatge que afectar\u00e0 de formes diferents de la part cognitiva del consumidor.<\/div>\n<div style=\"text-align: justify;\">En tercer lloc el m\u00e0rqueting de pensaments amb el qual s&#8217;impulsa a que el client tingui un pensament positiu i creatiu cap a un producte o servei perqu\u00e8 aix\u00ed realitzi l&#8217;acci\u00f3 esperada per part de l&#8217;anunciant. Finalment els dos \u00faltims models tracten d&#8217;apel\u00b7lar a caracter\u00edstiques personals dels individus, el m\u00e0rqueting d&#8217;actuaci\u00f3 que busca generar experi\u00e8ncies mitjan\u00e7ant aspectes interpersonals i el m\u00e0rqueting de relacions amb el que tracten de relacionar els valors de la marca amb un grup de persones.<\/div>\n<div style=\"text-align: justify;\">Fins aqu\u00ed el post d&#8217;avui V3rtice, com ag\u00e8ncia de publicitat de Barcelona esperem que hagueu pogut saber una mica m\u00e9s sobre aquesta t\u00e8cnica de m\u00e0rqueting m\u00e9s moderna que ens permet apel\u00b7lar la part irracional del consumidor i per tant guiar el seu comportament en el lloc de compra.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia publicitat Barcelona especialitzada en Below The Line (BTL) coneixem que els clients en la majoria dels casos prenen les decisions de compra des de la part irracional i no la racional, &eacute;s per aix&ograve; que en l&#8217;actualitat s&#8217;estan desenvolupant noves estrat&egrave;gies per aix&iacute; poder apel&middot;lar a aquesta part irracional dels consumidors.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,113],"tags":[],"class_list":["post-3843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"},{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1-1024x683.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/me1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ag\u00e8ncia publicitat Barcelona especialitzada en Below The Line - V3RTICE<\/title>\n<meta name=\"description\" content=\"L&#039;estrat\u00e8gia Below The Line \u00e9s la m\u00e9s comuna per a influir en la decisi\u00f3 de compra d&#039;una persona. 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