{"id":3839,"date":"2018-04-23T00:00:00","date_gmt":"2018-04-22T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/04\/23\/agencia-publicitat-barcelona-a-larea-digital\/"},"modified":"2025-06-05T09:40:36","modified_gmt":"2025-06-05T07:40:36","slug":"agencia-publicitat-barcelona-a-larea-digital","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-publicitat-barcelona-a-larea-digital\/","title":{"rendered":"Ag\u00e8ncia publicitat Barcelona a l&#8217;\u00e0rea digital"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"ag\u00e8ncia publicitat Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia publicitat Barcelona<\/a> sabem que l&#8217;\u00e0rea digital \u00e9s un dels punts forts de la societat del segle XXI. \u00c9s per aquest motiu que tots els \u00e0mbits s&#8217;estan adaptant a les noves tecnologies i la publicitat no podia ser menys. Els nous formats digitals que dia rere dia apareixen al nostre abast ens permeten generar una s\u00e8rie de continguts que assegurin uns impactes positius per a la nostra marca.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Que la publicitat vagi avan\u00e7ant no \u00e9s una novetat, ja que amb el pas dels anys hem anat observant diferents tipus de formats que ens permet observar una nova publicitat. I a l&#8217;\u00e0rea digital succeeix el mateix. La publicitat ens permet generar un conjunt de contingut diferent, din\u00e0mic i amb un estil molt m\u00e9s din\u00e0mic i fresc.<\/div>\n<div style=\"text-align: justify;\">Alguns dels exemples m\u00e9s recents de nous estils de publicitat s\u00f3n la publicitat nativa, l&#8217;email m\u00e0rqueting, o el retargeting online entre uns altres. Aquests quatre formats publicitaris online s\u00f3n alguns exemples que cada vegada s\u00f3n ells els protagonistes de les estrat\u00e8gies de m\u00e0rqueting. Tant \u00e9s aix\u00ed que es calcula que en 2029 la inversi\u00f3 en publicitat digital superar\u00e0 per primera vegada a la inversi\u00f3 en publicitat.<\/div>\n<div style=\"text-align: justify;\">La publicitat nativa s&#8217;integra en el contingut i plataforma on es publica, sense causar interrupci\u00f3 en la navegaci\u00f3. En aquest format de publicitat digital \u00e9s possible donar regna solta a tota la nostra creativitat per entretenir, sorprendre i aportar valor al nostre p\u00fablic, tot ells formant part d&#8217;una experi\u00e8ncia.<\/div>\n<div style=\"text-align: justify;\">L&#8217;email m\u00e0rqueting ofereix moltes bases de dades de qualitat amb diferents segmentacions com a primer pas per crear la campanya d&#8217;email m\u00e0rqueting. La possibilitat d&#8217;aquest tipus de publicitat va m\u00e9s enll\u00e0 d&#8217;aconseguir la segmentaci\u00f3 del p\u00fablic. Per a ells, es llancen campanyes de desc\u00e0rrega de continguts a canvi d&#8217;email creant una base de dades. Per tant, l&#8217;objectiu \u00e9s arribar just al moment adequat i amb el missatge per aconseguir el m\u00e0xim d&#8217;impacte.<\/div>\n<div style=\"text-align: justify;\">I el retargeting online va un pas m\u00e9s enll\u00e0. Amb un display online que usen els formats publicitaris de les p\u00e0gines web de manera intel\u00b7ligent per mostrar anuncis personalitzats. El retrageting aprofita la informaci\u00f3 sobre els usuaris recollida a trav\u00e9s de cookies per mostrar-los anuncis m\u00e9s adequats a les seves \u00faltimes accions. D&#8217;aquesta manera s&#8217;aconsegueix crear una publicitat rellevant i oportuna i, per tant, amb m\u00e9s possibilitats d&#8217;\u00e8xit.<\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui en v3rtice, com a ag\u00e8ncia de publicitat de Barcelona a l&#8217;\u00e0rea digital, esperem que h\u00e0giu pogut veure un altre tipus de publicitat no tan coneguda per\u00f2 amb la mateixa import\u00e0ncia en els sectors tecnol\u00f2gics.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com ag&egrave;ncia publicitat Barcelona sabem que l&#8217;&agrave;rea digital &eacute;s un dels punts forts de la societat del segle XXI. &Eacute;s per aquest motiu que tots els &agrave;mbits s&#8217;estan adaptant a les noves tecnologies i la publicitat no podia ser menys. Els nous formats digitals que dia rere dia apareixen al nostre abast ens permeten generar una s&egrave;rie de continguts que assegurin uns impactes positius per a la nostra marca.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,118],"tags":[],"class_list":["post-3839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"},{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1-300x182.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/publicidad-digital-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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