{"id":3835,"date":"2018-04-17T00:00:00","date_gmt":"2018-04-16T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/04\/17\/agencia-comunicacio-madrid-especialitzada-en-assessoria-i-comunicacio\/"},"modified":"2025-06-05T09:40:37","modified_gmt":"2025-06-05T07:40:37","slug":"agencia-comunicacio-madrid-especialitzada-en-assessoria-i-comunicacio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-comunicacio-madrid-especialitzada-en-assessoria-i-comunicacio\/","title":{"rendered":"Ag\u00e8ncia comunicaci\u00f3 Madrid especialitzada en assessoria i comunicaci\u00f3"},"content":{"rendered":"
\n

Com ag\u00e8ncia comunicaci\u00f3 Madrid especialitzada en\u00a0assessoria i comunicaci\u00f3<\/a>\u00a0sabem que la planificaci\u00f3 publicit\u00e0ria \u00e9s essencial perqu\u00e8 totes les persones que formen part d’una empresa puguin saber quins s\u00f3n els objectius i com arribar-hi. Aix\u00f2 consisteix a organitzar totes les accions que es van realitzar per aix\u00ed poder tenir una capacitat d’anticipaci\u00f3 molt m\u00e9s gran.<\/p>\n<\/div>\n

La planificaci\u00f3 en la publicitat ens facilitar\u00e0 la feina dins de l’empresa, en primer lloc ens permetr\u00e0 aprofitar i optimitzar tots els recursos amb qu\u00e8 comptem per tal de poder complir els objectius fixats. Malgrat que tot ja estigui fixat cal que el pla sigui flexible, aix\u00f2 vol dir que en algun moment si, cal fer algun canvi, ha de ser possible per aix\u00ed poder adaptar les nostres accions a la situaci\u00f3 en qu\u00e8 ens trobem<\/div>\n
\nEn molts casos en el moment que ens encarreguem de planificar podem ser capa\u00e7os de veure problemes\u00a0amb els que<\/span>\u00a0ens podem trobar en un futur i el fet de portar b\u00e9 aquesta organitzaci\u00f3 permetr\u00e0 a l’empresa sortejar-los sense complicacions.<\/div>\n
\nLa planificaci\u00f3 pot ser molt variada depenent del producte que tenim i el comportament del mercat, \u00e9s per aix\u00f2 que us presentem quatre formes de planificaci\u00f3 per aix\u00ed poder potenciar les accions que volem fer davant d’una situaci\u00f3 determinada.<\/div>\n
\nEl\u00a0blitzing<\/span>\u00a0consisteix en una gran activitat en les xarxes socials en el per\u00edode inicial de l’horitz\u00f3 de planificaci\u00f3. S’utilitza principalment en el moment en qu\u00e8 llan\u00e7arem nous productes per aix\u00ed cridar l’atenci\u00f3 del p\u00fablic, augmentar la notorietat i facilitar la penetraci\u00f3 en el mercat.<\/div>\n
\nEn segon lloc tenim la continu\u00eftat, aquesta classe de planificaci\u00f3 consisteix a publicar de forma constant en un per\u00edode de temps determinat. Pot resultar molt \u00fatil per a les empreses que no s’encarreguen del comer\u00e7 de productes estacionals sin\u00f3 que els seus productes tenen una data de caducitat. Tamb\u00e9 es pot aplicar amb productes que necessiten un refor\u00e7 constant en l’audi\u00e8ncia per aix\u00ed influenciar en el seu comportament en el lloc de venda.<\/div>\n
\nEl\u00a0flighting<\/span>\u00a0es fa servir principalment per a productes estacionals, aix\u00f2 vol dir que s\u00f3n productes que no es consumeixen durant tot l’any sin\u00f3 en per\u00edodes concrets i \u00e9s per aix\u00f2 que quan arriba aquest espai de temps les empreses es mostraran molt actives en les xarxes socials i en altres suports. Quan no es troben en el per\u00edode en qu\u00e8 es comercialitza el producte es mostraran completament inactius.<\/div>\n
\nFinalment tenim el\u00a0pulsing<\/span>\u00a0que \u00e9s el resultant de la combinaci\u00f3 entre el\u00a0flighting<\/span>\u00a0i la continu\u00eftat. En tot moment es realitzen publicacions per tal de promocionar el producte per\u00f2 en certs per\u00edodes augmenta molt l’activitat a causa que hi ha moments en qu\u00e8 es venen m\u00e9s.<\/div>\n
\nFins aqu\u00ed el post d’avui, com ag\u00e8ncia de comunicaci\u00f3 de Madrid esperem que us pugui ser \u00fatil per a la futura planificaci\u00f3 per la vostra empresa o negoci en el moment de promocionar els vostres productes, d’altra banda tamb\u00e9 esperem que us hagi resultat interessant.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com agència comunicació Madrid especialitzada en assessoria i comunicació sabem que la planificació publicitària és essencial perquè totes les persones que formen part d’una empresa puguin saber quins són els objectius i com arribar-hi. Això consisteix a organitzar totes les accions que es van realitzar per així poder tenir una capacitat d’anticipació molt més gran.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1-300x150.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1-768x384.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/plan-1-1.jpg"},"yoast_head":"\nAgencia assessoria i comunicaci\u00f3 a Madrid - 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