{"id":3829,"date":"2018-04-06T00:00:00","date_gmt":"2018-04-05T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/04\/06\/agencia-publicitat-barcelona-amb-influencers\/"},"modified":"2025-06-05T09:40:38","modified_gmt":"2025-06-05T07:40:38","slug":"agencia-publicitat-barcelona-amb-influencers","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-publicitat-barcelona-amb-influencers\/","title":{"rendered":"Ag\u00e8ncia publicitat Barcelona amb influencers"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com\u00a0<a title=\"agencia publicitat Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia publicitat Barcelona<\/a> coneixem la import\u00e0ncia dels\u00a0influencers\u00a0en les relacions comunicatives i publicit\u00e0ries actuals. Per aquest motiu, avui en el blog us anem a donar una s\u00e8rie de consells perqu\u00e8 puguem relacionar-se amb\u00a0influencers\u00a0perqu\u00e8 assisteixin a un esdeveniment.<\/p>\n<p>Els\u00a0influencers\u00a0s\u00f3n els personatges de moda actualment. Ells amb una publicaci\u00f3 en un dels seus perfils en xarxes socials poden tenir m\u00e9s repercussi\u00f3 que qualsevol tipus de campanya publicit\u00e0ria en premsa, r\u00e0dio o televisi\u00f3. \u00c9s per aquest motiu que cada vegada m\u00e9s s\u00f3n les empreses, companyies i marques que decideixen contractar a aquests personatges perqu\u00e8 assisteixin als seus esdeveniments i donar una cobertura general, per\u00f2 alhora diferent de l&#8217;acte en si.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\nPer aquest motiu, el m\u00f3n dels\u00a0influencers\u00a0t\u00e9 ja les seves estrat\u00e8gies i els seus passos a seguir. A continuaci\u00f3 us resumim en 5 \u00edtems, les caracter\u00edstiques a tenir en compte per relacionar-se amb\u00a0influencers\u00a0que puguin assistir a un esdeveniment:<\/div>\n<div style=\"text-align: justify;\">\n1) Hem de trobar a la persona que encaix millor en l&#8217;esdeveniment que s&#8217;est\u00e0 promocionant. No tots els\u00a0influencers\u00a0tenen els mateixos gustos i la mateixa ideologia que la marca. Per tant, que tingui m\u00e9s seguidors per\u00f2 els valors siguin totalment diferents no \u00e9s una bona combinaci\u00f3.<\/div>\n<div style=\"text-align: justify;\">\n2) Ser obert i honest sobre la campanya, metes i requisits d&#8217;influ\u00e8ncia; establir objectius previs per aconseguir exactament el que es desitja aconseguir i comunicar tamb\u00e9 els resultats concrets que s&#8217;esperen del\u00a0influencer.<\/div>\n<div style=\"text-align: justify;\">\n3) Construir relacions duradores. \u00c9s necessari veure el primer pas com l&#8217;inici d&#8217;una relaci\u00f3 llarga i beneficiosa per a ambdues parts; hem d&#8217;afegir els seus noms a la nostra base de dades i considerar-los para m\u00e9s esdeveniments.<\/div>\n<div style=\"text-align: justify;\">\n4) Ser aut\u00e8ntic. El m\u00e0rqueting amb\u00a0influencersfunciona perqu\u00e8 \u00e9s una forma aut\u00e8ntica de promoure una marca o un producte a trav\u00e9s d&#8217;una veu cre\u00efble i en la qual els seguidors confien. \u00c9s millor no posar en perill aquesta confian\u00e7a convertint al\u00a0influencer\u00a0en un mer transmissor d&#8217;un anunci.<\/div>\n<div style=\"text-align: justify;\">\n5) Evitar parlar directament de la marca. No estem fent una campanya de mitjans ni de tanques publicit\u00e0ries. Els\u00a0influencers\u00a0coneixen maneres creatives de parlar de la nostra marca als seus seguidors sense transmetre missatges que semblin excessivament publicitaris.<\/div>\n<div style=\"text-align: justify;\">\nEls\u00a0influencers\u00a0s\u00f3n un gran aparador per a tot tipus de p\u00fablic ja que des dels m\u00e9s joves fins als majors coneixen algun personatge amb aquesta nova etiqueta. Per tant, s&#8217;han de tenir molt en compte en totes les accions comunicatives i publicit\u00e0ries. I fins a aqu\u00ed el\u00a0post\u00a0d&#8217;avui en v3rtice, com a ag\u00e8ncia de publicitat de Barcelona esperem que h\u00e0giu pogut con\u00e8ixer una mica m\u00e9s els \u00edtems perqu\u00e8 els\u00a0influencers\u00a0assisteixin a un esdeveniment.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com agencia publicitat Barcelona coneixem la import&agrave;ncia dels&nbsp;<\/span><span>influencers<\/span><span><span>&nbsp;<\/span>en les relacions comunicatives i publicit&agrave;ries actuals. Per aquest motiu, avui en el blog us anem a donar una s&egrave;rie de consells perqu&egrave; puguem relacionar-se amb<span>&nbsp;<\/span><\/span><span>influencers&nbsp;<\/span>perqu&egrave; assisteixin a un esdeveniment.<\/div>\n","protected":false},"author":15,"featured_media":24061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,113],"tags":[],"class_list":["post-3829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"},{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1-300x163.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1-768x417.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/europea-videonota-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ag\u00e8ncia publicitat Barcelona amb influencers - V3RTICE<\/title>\n<meta name=\"description\" content=\"Els influencers s\u00f3n un gran aparador per a promocionar la teva marca. 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