{"id":3826,"date":"2018-03-29T00:00:00","date_gmt":"2018-03-28T22:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/03\/29\/campanya-publicitat-estiu\/"},"modified":"2025-06-05T09:40:38","modified_gmt":"2025-06-05T07:40:38","slug":"campanya-publicitat-estiu","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/campanya-publicitat-estiu\/","title":{"rendered":"Campanya publicitat estiu"},"content":{"rendered":"
\n

Com\u00a0agencia publicitat Barcelona<\/a> intentem anar per davant de les estacions perqu\u00e8 al moment que aquestes arribin ho tinguem tot organitzat. A l’estiu s’organitzen tot tipus d’accions de publicitat i comunicaci\u00f3 com a festivals de m\u00fasica, esdeveniments a l’aire lliure, inauguracions entre unes altres. Per aquest motiu, avui us explicarem els principals elements a tenir en compte en una campanya de publicitat a l’estiu.<\/p>\n<\/div>\n

Durant l’estiu els sentiments que sempre dominen s\u00f3n la llibertat, l’entusiasme, la felicitat i les ganes de passar-ho b\u00e9. La majoria d’anuncis que anem a veure des d’ara fins que s’acabi l’estiu van mostrar tots aquests sentiments, i \u00e9s que els m\u00e9s tradicionals s\u00f3n els referents a marques de cervesa com a Estel Damm amb el seu reconegut “Mediterr\u00e1neamente<\/span>“.<\/div>\n
\nAquesta marca va aconseguir un dels grans reconeixements publicitaris en aconseguir vendre en les seves campanyes publicit\u00e0ries no \u00fanicament un producte (la cervesa) sin\u00f3 que han aconseguit vendre un sentiment i una emoci\u00f3. En un primer moment, en els seus inicis, mostraven l’estiu i tots aquells inputs que generen ganes de consumir cervesa en un lloc a la platja, en una cala paradis\u00edaca entre uns altres.<\/div>\n
\nNo obstant aix\u00f2 aquestes campanyes provocaven una negativa per als seus clients en altres estacions de l’any que no anessin l’estiu. \u00c9s a dir, la marca havia aconseguit relacionar Estel Damm amb l’estiu i el p\u00fablic potencial ho rebutjava a l’hivern. En aquest cas, l’equip de comunicaci\u00f3 i m\u00e0rqueting va proposar crear una campanya, “Mediterr\u00e1neamente<\/span>“, perqu\u00e8 el seu p\u00fablic no encasell\u00e9s el seu producte en una estaci\u00f3 de l’any sin\u00f3 que quan es prenguessin les cerveses es relacion\u00e9s amb un estat d’\u00e0nim i una sensaci\u00f3. I aquest objectiu ho han aconseguit a partir de les seves \u00faltimes campanyes.<\/div>\n
\nDe la mateixa manera, amb l’arribada de l’estiu la Direcci\u00f3 general de tr\u00e0nsit comen\u00e7a amb la seva campanya habitual dirigida als conductors per prevenir accidents i cat\u00e0strofes. Independentment de la sensaci\u00f3 que ens puguin provocar aquestes campanyes, aquestes s\u00f3n m\u00e9s conscients en \u00e8poca de m\u00e9s moviment d’autom\u00f2bils (estiu, Setmana Santa i Nadal) i fan que les campanyes s’incrementin en tots els formats.<\/div>\n
\nLes campanyes de publicitat que s’utilitzen en aquests casos s\u00f3n totalment diferents de les d’Estel Damm. En aquest sentit, la\u00a0DGT<\/span>\u00a0vol transmetre uns valors de seguretat i vida perqu\u00e8 gaudeixin de les seves vacances en l’anada i en la volta en els seus vehicles. Per aquests motius, se solen utilitzar testimoniatges reals per mostrar les conseq\u00fc\u00e8ncies, directes o indirectes, dels accidents en les carreteres.<\/div>\n
\nI fins aqu\u00ed el post d’avui en\u00a0v3rtice<\/span>, com a ag\u00e8ncia de publicitat de Barcelona hem volgut destacar algunes de les campanyes publicit\u00e0ries m\u00e9s importants perqu\u00e8 es puguin observar que elements s\u00f3n els m\u00e9s caracter\u00edstics en una de les estacions m\u00e9s important per a la comunicaci\u00f3 i la publicitat.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com agencia publicitat Barcelona intentem anar per davant de les estacions perquè al moment que aquestes arribin ho tinguem tot organitzat. A l’estiu s’organitzen tot tipus d’accions de publicitat i comunicació com a festivals de música, esdeveniments a l’aire lliure, inauguracions entre unes altres. Per aquest motiu, avui us explicarem els principals elements a tenir en compte en una campanya de publicitat a l’estiu.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02-300x153.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02-768x391.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02-1024x522.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/vale-estrella-damm-mis-gafas-de-pasta02.jpg"},"yoast_head":"\nCampanya publicitat estiu - 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