{"id":3818,"date":"2018-03-19T00:00:00","date_gmt":"2018-03-18T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/03\/19\/10-consell-per-a-gestionar-una-campanya-de-comunicacio\/"},"modified":"2025-06-05T09:41:00","modified_gmt":"2025-06-05T07:41:00","slug":"10-consell-per-a-gestionar-una-campanya-de-comunicacio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/10-consell-per-a-gestionar-una-campanya-de-comunicacio\/","title":{"rendered":"10 consell per a gestionar una campanya de comunicaci\u00f3"},"content":{"rendered":"
Com a\u00a0ag\u00e8ncia publicitat Barcelona<\/a> sabem la import\u00e0ncia tenir alguns \u00edtems perqu\u00e8 qualsevol campanya de comunicaci\u00f3 tingui \u00e8xit. Aquestes campanyes s\u00f3n sempre individualitzades i depenen de molts factors, per\u00f2 els consells que us presentem a continuaci\u00f3 s\u00f3n la base per a l’\u00e8xit.<\/div>\n
El primer consell a tenir en compte s\u00f3n els valors. S’ha de tenir clar que els valors de la marca \u00e9s un altre pas essencial. Els especialistes nomenen la transpar\u00e8ncia, l’honestedat de la proposta, la coher\u00e8ncia amb els valors de marca i la imaginaci\u00f3 com alguns de les caracter\u00edstiques a tenir en compte.<\/div>\n
Com a segon consell podem destacar el missatge. Pot haver-hi una marca, consumidors, valors i un estudi previ, per\u00f2 \u00e9s b\u00e0sic saber qu\u00e8 dir i com. En aquest cas, les Pimes han d’esfor\u00e7ar-se perqu\u00e8 el consumidor trobi la seva marca de manera natural, seguint el recorregut entre tots els dispositius que avui dia.<\/div>\n
Un altre consell a tenir en compte \u00e9s definir clarament els objectius. \u00c9s molt important definir el prop\u00f2sit que tindran les campanyes abans de comen\u00e7ar a elaborar les metes. Les marques han de definir una estrat\u00e8gia de pres\u00e8ncia a les xarxes socials abans de comen\u00e7ar a actuar i fer un treball consent de definici\u00f3 d’objectius.<\/div>\n
D’altra banda, hem de potenciar el contingut que vam crear en xarxes socials o p\u00e0gina web. Sempre s’intenta entendre les diferents formes de treure-li tot el profit possible al contingut. Moltes vegades ens trobem que un contingut desenvolupat amb un objectiu espec\u00edfic pot reutilitzar-se o per a un nou prop\u00f2sit.<\/div>\n
No obstant aix\u00f2, hem d’aportar alguna cosa valu\u00f3s al nostre contingut. Si un usuari li d\u00f3na \u201cfollow\u201d a la teva marca en una xarxa social com \u00e9s perqu\u00e8 sent afinitat per la teva empresa, llavors \u00e9s important que la marca ofereixi a les seves usuaris informaci\u00f3, contingut valu\u00f3s i serveis de qualitat que els atreguin i els mantinguin interessats.<\/div>\n
De la mateixa manera cal con\u00e8ixer a la compet\u00e8ncia del nostre sector. Els competidors no han de conduir la teva campanya de m\u00e0rqueting en l\u00ednia, sin\u00f3 que han d’ajudar a tancar les bretxes en el seu pla, \u00e9s a dir aprofitar els defectes de les seves accions per refor\u00e7ar o millorar les teves, amb creativitat i usant tenint una bones planificaci\u00f3 estrat\u00e8gica.<\/div>\n
Definici\u00f3 del target que hem marcat com a destinatari de la campanya de publicitat \u00e9s un altre dels consells b\u00e0sics a tenir en compte en totes les campanyes de comunicaci\u00f3. Aquest punt \u00e9s vital per a l’\u00e8xit de la mateixa, doncs podem invertir milions d’euros, que amb un p\u00fablic erroni, mai aconseguir\u00e0s els objectius marcats.<\/div>\n
Aix\u00ed mateix, els mitjans que s’utilitzen tamb\u00e9 \u00e9s alguna cosa molt important. Avui dia\u00a0 les xarxes socials i la resta de plataformes de Social Mitjana s’han convertit en un dels principals canals de comunicaci\u00f3.<\/div>\n
Relacionat amb l’anterior consell, en funci\u00f3 dels canals seleccionats es podran utilitzar diferents sentits, per exemple, en l’enviament postal el tacte i la possibilitat de provar producte han de valorar-se entre uns altres.<\/div>\n
I per acabar, recordeu que una campanya de comunicaci\u00f3 ha de mostrar uns ideals (ja siguin propis o de l’empresa contractant) per\u00f2 sempre relacionats amb el missatge, els valors i la visi\u00f3 de l’empresa.<\/div>\n
I fins a aqu\u00ed el blog d’avui en V3rtice. Esperem que com a ag\u00e8ncia de publicitat Barcelona h\u00e0giu pogut veure amb aquests simples objectius per poder gestionar correctament una campanya de comunicaci\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com a agència publicitat Barcelona sabem la importància tenir alguns ítems perquè qualsevol campanya de comunicació tingui èxit. Aquestes campanyes són sempre individualitzades i depenen de molts factors, però els consells que us presentem a continuació són la base per a l’èxit.<\/div>\n","protected":false},"author":15,"featured_media":24091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,1],"tags":[],"class_list":["post-3818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"},{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1-300x225.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/campanya-de-comunicacio-i-street-marketing-suma-t-a-la-recollida-selectiva-ben-feta-al-pla-d-urgell-1.jpg"},"yoast_head":"\n10 consell per a gestionar una campanya de comunicaci\u00f3 - V3RTICE<\/title>\n<meta name=\"description\" content=\"Descobreix els consells fonamentals per a aconseguir l'\u00e8xit en les teves campanyes de comunicaci\u00f3. 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