{"id":3816,"date":"2018-03-15T00:00:00","date_gmt":"2018-03-14T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/03\/15\/que-es-el-marqueting-de-influencers\/"},"modified":"2025-06-05T09:41:00","modified_gmt":"2025-06-05T07:41:00","slug":"que-es-el-marqueting-de-influencers","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-es-el-marqueting-de-influencers\/","title":{"rendered":"Qu\u00e8 \u00e9s el m\u00e0rqueting de influencers?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a <a title=\"ag\u00e8ncia de publicitat de Madrid\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Madrid<\/a>\u00a0especialitzada en gesti\u00f3 amb influencers coneixem l&#8217;efectivitat que poden tenir aquests en una campanya de publicitat i m\u00e0rqueting, aquests ens permetran arribar a un segment de p\u00fablic molt m\u00e9s ampli amb el qual la marca pot encaixar en quant a gustos i prefer\u00e8ncies. Tamb\u00e9 aquest p\u00fablic pel seu comportament pot tenir m\u00e9s o menys afinitat per acostar-se a la marca.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Els influencers per tant s&#8217;han convertit com a l\u00edders d&#8217;opini\u00f3 en les xarxes socials, s\u00f3n personatges que tenen molt coneixement sobre un tema en concret, que publiquen contingut de valor sobre aquest \u00e0mbit i que interactuen amb els altres usuaris. Amb una bona audi\u00e8ncia com la que tenen ells poden aconseguir que el contingut es posicioni millor que el d&#8217;altres influencers.<\/div>\n<div style=\"text-align: justify;\">La gent fa un seguiment d&#8217;aquests personatges a causa de diversos factors, el tema que els influencers tracten els sembla interessant i volen tenir m\u00e9s coneixements sobre aquest i d&#8217;altra banda saber l&#8217;opini\u00f3 d&#8217;altres persones. El contingut que ofereixen ha de ser molt original i creatiu, aquest ser\u00e0 el fet que permeti a un influencer diferenciar d&#8217;un altre i captar l&#8217;atenci\u00f3 de l&#8217;audi\u00e8ncia. Tamb\u00e9 mantenen informats als seus usuaris sobre esdeveniments i esdeveniments que es vagin a celebrar i que puguin ser d&#8217;inter\u00e8s per a ells.<\/div>\n<div style=\"text-align: justify;\">Moltes vegades tamb\u00e9 hi ha usuaris que segueixen a aquests personatges \u00fanicament pel nombre de seguidors que tenen, per\u00f2 aquesta dada no vol dir res perqu\u00e8 cal tenir en compte altres variables com l&#8217;activitat del seu contingut, les interaccions amb la seva audi\u00e8ncia, la velocitat de reacci\u00f3 o el sector al qual pertanyen.<\/div>\n<div style=\"text-align: justify;\">Les marques fan \u00fas d&#8217;aquesta eina en l&#8217;estrat\u00e8gia amb l&#8217;objectiu d&#8217;augmentar la seva notorietat i cridar l&#8217;atenci\u00f3 del p\u00fablic. Si la imatge de la nostra marca \u00e9s constitu\u00efda juntament amb un influencer els usuaris crearan una relaci\u00f3 mental entre aquests dos conceptes i per tant tindran m\u00e9s afinitat feia la nostra marca mostrant-se m\u00e9s favorables per adquirir els nostres productes.<\/div>\n<div style=\"text-align: justify;\">La situaci\u00f3 m\u00e9s comuna en qu\u00e8 un influencer participa amb una marca \u00e9s en un esdeveniment. Per a aquesta acci\u00f3 el personatge que triem ha de tenir alguna caracter\u00edstica que comparteixi amb la marca per aix\u00ed crear m\u00e9s engagement amb els seus usuaris. En l&#8217;esdeveniment el influencer va compondre la nostra imatge i pujar\u00e0 contingut a internet sobre la celebraci\u00f3 d&#8217;aquest amb l&#8217;objectiu de cridar l&#8217;atenci\u00f3 i augmentar la nostra pres\u00e8ncia a nivell online.<\/div>\n<div style=\"text-align: justify;\">Fins aqu\u00ed el post d&#8217;avui a <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/\">V3rtice<\/a>, esperem que us hagi agradat i que hagueu pogut veure a que ens referim quan parlem de influencers i la utilitat que tenen per a una marca o una empresa.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Madrid especialitzada en gesti&oacute; amb influencers coneixem l&#8217;efectivitat que poden tenir aquests en una campanya de publicitat i m&agrave;rqueting, aquests ens permetran arribar a un segment de p&uacute;blic molt m&eacute;s ampli amb el qual la marca pot encaixar en quant a gustos i prefer&egrave;ncies. Tamb&eacute; aquest p&uacute;blic pel seu comportament pot tenir m&eacute;s o menys afinitat per acostar-se a la marca.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1-300x223.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/influencer-1-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el m\u00e0rqueting de influencers? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Com a ag\u00e8ncia especialitzada en el m\u00e0rqueting de influencers, coneixem la seva efectivitat. 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