{"id":3805,"date":"2018-02-28T00:00:00","date_gmt":"2018-02-27T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/02\/28\/com-netejar-la-imatge-duna-marca\/"},"modified":"2025-06-05T09:41:02","modified_gmt":"2025-06-05T07:41:02","slug":"com-netejar-la-imatge-duna-marca","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-netejar-la-imatge-duna-marca\/","title":{"rendered":"Com netejar la imatge d&#8217;una marca"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 a Madrid especialitzada en <a title=\"relacions p\u00fabliques \" href=\"\/relacions-publiques-barcelona\">relacions p\u00fabliques<\/a>\u00a0coneixem el que significa la imatge per a una marca, \u00e9s la forma com aquesta es mostra al p\u00fablic i com \u00e9s percebuda per ells. Per aix\u00f2 \u00e9s important que aquesta imatge sigui positiva, perqu\u00e8 aix\u00f2 determin\u00e9s si el nostre posicionament \u00e9s correcte o no i si aconseguim arribar a la ment del consumidor i per tant poder guiar el seu comportament.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Aquesta imatge que vam mostrar en alguns casos pot resultar danyada per fallades en la comunicaci\u00f3 de l&#8217;empresa i en l&#8217;execuci\u00f3 de les seves accions. En aquest context les accions principals de la instituci\u00f3 se centren en netejar la seva imatge i elaborar un pla de comunicaci\u00f3 de crisi per tornar a la normalitat i aix\u00ed recuperar l&#8217;estabilitat.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">En una crisi empresarial \u00e9s dif\u00edcil actuar de forma correcta ja que no hi ha un cam\u00ed marcat cap a la soluci\u00f3. D&#8217;altra banda una crisi sol tenir diverses caracter\u00edstiques que dificulten el treball de l&#8217;equip de comunicaci\u00f3, aquesta no sol avisar i \u00e9s sorpresa, en aquests casos es d\u00f3na una p\u00e8rdua de control de la situaci\u00f3 que en molts casos succeeix per una falta d&#8217;informaci\u00f3. Aix\u00f2 ens converteix durant un per\u00edode de temps en el focus d&#8217;atenci\u00f3 pel que s&#8217;han de fixar solucions a curt termini per sortir d&#8217;aquesta situaci\u00f3 el m\u00e9s r\u00e0pid possible.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Davant aquestes circumst\u00e0ncies l&#8217;empresa ha d&#8217;actuar de forma cautelosa, vigilant les accions que realitza i les decisions preses i amb transpar\u00e8ncia, demostrant que no hi ha res a amagar per aix\u00ed tornar a posar els fonaments d&#8217;una relaci\u00f3 de confian\u00e7a entre el nostre p\u00fablic i l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Una bona comunicaci\u00f3 dins de l&#8217;empresa van a permetre unir a l&#8217;equip i fer desapar\u00e8ixer aquesta incertesa que es genera al voltant de la situaci\u00f3, d&#8217;altra banda una bona comunicaci\u00f3 externa ens permetr\u00e0 informar de manera correcta sobre el que ha passat a l&#8217;audi\u00e8ncia i aix\u00ed evitar que es generin rumors que poden perjudicar encara m\u00e9s la imatge.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda tamb\u00e9 \u00e9s important mantenir una bona relaci\u00f3 amb els mitjans i els periodistes en aquest per\u00edode, en alguns casos aquests poden ser el nostre pitjor enemic si no els donem tota la informaci\u00f3 necess\u00e0ria sobre la situaci\u00f3 de l&#8217;empresa. La compareixen\u00e7a d&#8217;una persona important a nivell intern de l&#8217;empresa davant els mitjans ens va a beneficiar perqu\u00e8 va a poder assumir responsabilitats, comunicar tot el que ha passat de primera m\u00e0, fet que ens va a donar molta m\u00e9s credibilitat i veracitat, i disculpar-se i prestar atenci\u00f3 als afectats si aix\u00f2 fos necessari.<\/div>\n<div style=\"text-align: justify;\">Fins aqu\u00ed el post d&#8217;avui V3rtice, confiem que hagueu pogut veure la import\u00e0ncia que t\u00e9 la imatge de l&#8217;empresa i com ens projectem al p\u00fablic, aix\u00ed com els passos que es deuen prendre davant d&#8217;una crisi i la forma com hem d&#8217;actuar.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com a ag&egrave;ncia de comunicaci&oacute; a Madrid especialitzada en relacions p&uacute;bliques coneixem el que significa la imatge per a una marca, &eacute;s la forma com aquesta es mostra al p&uacute;blic i com &eacute;s percebuda per ells. Per aix&ograve; &eacute;s important que aquesta imatge sigui positiva, perqu&egrave; aix&ograve; determin&eacute;s si el nostre posicionament &eacute;s correcte o no i si aconseguim arribar a la ment del consumidor i per tant poder guiar el seu comportament.<\/p>\n","protected":false},"author":15,"featured_media":24137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/crisis-de-marca-3-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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