{"id":3803,"date":"2018-02-26T00:00:00","date_gmt":"2018-02-25T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/02\/26\/quina-es-la-funcio-duna-productora-publicitaria-a-madrid\/"},"modified":"2025-06-05T09:41:03","modified_gmt":"2025-06-05T07:41:03","slug":"quina-es-la-funcio-duna-productora-publicitaria-a-madrid","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/quina-es-la-funcio-duna-productora-publicitaria-a-madrid\/","title":{"rendered":"Quina \u00e9s la funci\u00f3 d&#8217;una productora publicit\u00e0ria a Madrid"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Madrid\" href=\"\/planificacio-mitjans-barcelona\">ag\u00e8ncia de publicitat de Madrid<\/a> sabem la import\u00e0ncia que tenen al mercat audiovisual una productora publicit\u00e0ria. Les productores publicit\u00e0ries s\u00f3n considerades un eix fonamental sense el qual, la realitzaci\u00f3 d&#8217;un espot publicitari no seria possible. Per tant, la seva especialitat forma una pe\u00e7a clau en el transcurs del proc\u00e9s publicitari.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">En el terreny publicitari, la productora actua com una empresa independent la qual \u00e9s subcontractada per l&#8217;ag\u00e8ncia publicit\u00e0ria despr\u00e9s d&#8217;haver estat acordat amb l&#8217;anunciant. En aquest cas, aquesta productora compta amb el personal i l&#8217;equip adequats per a la producci\u00f3 de l&#8217;anunci a partir del treball previ comesa pels membres de l&#8217;ag\u00e8ncia.<\/div>\n<div style=\"text-align: justify;\">La productora audiovisual es responsabilitza del proc\u00e9s en el qual la idea creativa s&#8217;acaba convertint en la pe\u00e7a audiovisual pr\u00f2piament aquesta. En ocasions la pr\u00f2pia ag\u00e8ncia de publicitat posseeix un departament de producci\u00f3 audiovisual, i aquest s&#8217;encarrega de coordinar amb la productora totes les q\u00fcestions pertinents a la producci\u00f3 de l&#8217;espot publicitari o audiovisual.<\/div>\n<div style=\"text-align: justify;\">En la din\u00e0mica del seu treball, la productora publicit\u00e0ria elaborar\u00e0 un pla de treball i dins d&#8217;aquesta planificaci\u00f3 determinar\u00e0 qu\u00e8 es gravar\u00e0, qui estar\u00e0 present en l&#8217;enregistrament, on tindr\u00e0 lloc, quan es far\u00e0 i com es realitzar\u00e0. El realitzador \u00e9s qui fa \u00fas de la creativitat i expressivitat requerides en l&#8217;anunci, dins dels l\u00edmits que li han estat marcats.<\/div>\n<div style=\"text-align: justify;\">La productora audiovisual no posseeix un equip de producci\u00f3 predeterminat, ja que seran la complexitat i el pressupost del projecte qui determinar\u00e0 l&#8217;extensi\u00f3, aix\u00ed com les responsabilitats i el nombre de persones implicades en el mateix. Potser les persones m\u00e9s rellevants en la producci\u00f3 d&#8217;un projecte publicitari en televisi\u00f3 siguin: realitzador, productor executiu, productor, cap de producci\u00f3, ajudants de producci\u00f3, preproducci\u00f3, producci\u00f3, rodatge i postproducci\u00f3 entre uns altres.<\/div>\n<div style=\"text-align: justify;\">A tots aquests aspectes a tenir en compte hem d&#8217;afegir els imprevists. Fallades de log\u00edstica com que el decorat no ha arribat a temps, que un focus s&#8217;ha espatllat, ajuda del servei d&#8217;emerg\u00e8ncies\u2026 tota previsi\u00f3 \u00e9s poca. Solament amb aquestes petites pinzellades haureu pogut deduir que la producci\u00f3 audiovisual no \u00e9s un treball senzill.<\/div>\n<div style=\"text-align: justify;\">I fins a aqu\u00ed el\u00a0post\u00a0d&#8217;avui en V3rtice. Esperem que h\u00e0giu pogut observar com una productora publicit\u00e0ria t\u00e9 una gran import\u00e0ncia en el proc\u00e9s publicitari de tot tipus d&#8217;espots, anuncis i altres elements audiovisuals.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Madrid sabem la import&agrave;ncia que tenen al mercat audiovisual una productora publicit&agrave;ria. Les productores publicit&agrave;ries s&oacute;n considerades un eix fonamental sense el qual, la realitzaci&oacute; d&#8217;un espot publicitari no seria possible. Per tant, la seva especialitat forma una pe&ccedil;a clau en el transcurs del proc&eacute;s publicitari.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine-300x201.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine-768x514.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cine.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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