{"id":3800,"date":"2018-02-21T00:00:00","date_gmt":"2018-02-20T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/02\/21\/%ef%bb%bf%ef%bb%bfcasos-dexit-de-campanyes-de-publicitat-a-la-primavera-2017\/"},"modified":"2025-06-05T09:41:03","modified_gmt":"2025-06-05T07:41:03","slug":"casos-dexit-de-campanyes-de-publicitat-a-la-primavera-2017","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/casos-dexit-de-campanyes-de-publicitat-a-la-primavera-2017\/","title":{"rendered":"\ufeff\ufeffCasos d&#8217;\u00e8xit de campanyes de publicitat a la primavera 2017"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a\u00a0<a title=\"ag\u00e8ncia de publicitat a Madrid\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat a Madrid<\/a> sabem que un correcte disseny i creaci\u00f3 d&#8217;una campanya publicit\u00e0ria \u00e9s fonamental per a la marca. Si aquesta es construeix de forma efectiva, aconseguirem assolir el nostre p\u00fablic objectiu i aix\u00ed els nostres objectius.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">\n<p>Per arribar a aquest p\u00fablic has de mostrar-te de forma original i cridanera per captar la seva atenci\u00f3, si \u00e9s possible tractar de ser m\u00e9s emocional que racional per aix\u00ed augmentar l&#8217;afinitat que la teva audi\u00e8ncia tingui amb la marca. El fet d&#8217;explicar hist\u00f2ries o petits relats relacionats amb el producte en els anuncis augmenta l&#8217;engagement perqu\u00e8 el p\u00fablic t\u00e9 m\u00e9s facilitat per recordar l&#8217;anunci i la marca.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Un exemple d&#8217;\u00e8xit de campanya publicit\u00e0ria va ser la que va llan\u00e7ar Heineken l&#8217;abril de 2017, aquest es titula M\u00f3n a part. L&#8217;anunci consisteix a fer treballar juntes a dues persones que s\u00f3n oposades pel que fa a ideologia sense que es coneguin, aquests construeixen una barra de bar i els conviden a prendre una cervesa i discutir sobre les seves difer\u00e8ncies o si pot anar-se&#8217;n. Tots van triar dialogar, per tant l&#8217;experiment va ser un \u00e8xit.<\/div>\n<div style=\"text-align: justify;\">A nivell publicitari tamb\u00e9 va tenir un \u00e8xit rotund amb molts comentaris positius i m\u00e9s d&#8217;1,7 milions de visites a Youtube, aix\u00f2 va succeir a causa que la marca va aconseguir transmetre el missatge d&#8217;unitat que pretenia de forma clara i cre\u00efble prenent un to m\u00e9s emocional en l&#8217;anunci.<\/div>\n<div style=\"text-align: justify;\">El gegant Apple el passat juny de 2017 tamb\u00e9 va llan\u00e7ar una campanya publicit\u00e0ria que va tenir un gran \u00e8xit i gran repercussi\u00f3. Es titula l&#8217;anunci de la terra i consisteix en un conjunt d&#8217;imatges sobre paratges naturals acompanyades de la veu de Carl Sagan parlant sobre la bellesa del planeta i el respecte que hem de tenir cap a ell. Finalment surt un text que diu &#8220;Shot on Iphone&#8221; amb un missatge clar dient que prenguis les fotos amb l&#8217;Iphone.<\/div>\n<div style=\"text-align: justify;\">Aquesta campanya t\u00e9 un missatge pol\u00edtic amagat que es llan\u00e7a feia el president Donald Trump i les seves mesures respecte al medi ambient. Aquesta pr\u00e0ctica actualment s&#8217;est\u00e0 posant de moda en diverses campanyes publicit\u00e0ries. La veu de Carl Sagan tamb\u00e9 t\u00e9 un paper important en aquest anunci i \u00e9s que amb el to de veu carism\u00e0tic que t\u00e9 va en total conson\u00e0ncia amb el ritme al qual l&#8217;audi\u00e8ncia va observant les imatges.<\/div>\n<div style=\"text-align: justify;\">I fins aqu\u00ed el post d&#8217;avui V3rtice, esperem que us hagi estat d&#8217;inter\u00e8s i que h\u00e0geu pogut veure dues de les campanyes publicit\u00e0ries que m\u00e9s \u00e8xit van tenir en la primavera de 2017 de la m\u00e0 de dos grans multinacionals com s\u00f3n Heineken i Apple.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat a Madrid sabem que un correcte disseny i creaci&oacute; d&#8217;una campanya publicit&agrave;ria &eacute;s fonamental per a la marca. Si aquesta es construeix de forma efectiva, aconseguirem assolir el nostre p&uacute;blic objectiu i aix&iacute; els nostres objectius.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1-768x432.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/heineken-worlds-apart-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ufeff\ufeffCasos d&#039;\u00e8xit de campanyes de publicitat a la primavera 2017 - V3RTICE<\/title>\n<meta name=\"description\" content=\"Un correcte disseny i creaci\u00f3 d&#039;una campanya publicit\u00e0ria \u00e9s fonamental per a la marca. 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