{"id":3797,"date":"2018-02-16T00:00:00","date_gmt":"2018-02-15T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/02\/16\/com-fer-una-bona-nota-de-premsa\/"},"modified":"2025-06-05T09:41:04","modified_gmt":"2025-06-05T07:41:04","slug":"com-fer-una-bona-nota-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-bona-nota-de-premsa\/","title":{"rendered":"Com fer una bona nota de premsa"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a ag\u00e8ncia de comunicaci\u00f3 de Madrid especialitzada en\u00a0<a title=\"gabinets de premsa\" href=\"\/gabinet-de-premsa-barcelona\">gabinets de premsa<\/a> sabem la import\u00e0ncia de redactar b\u00e9 una nota de premsa perqu\u00e8 aix\u00ed pugui ser d&#8217;inter\u00e8s per als periodistes, sigui publicada en els mitjans i per tant aconseguir assolir els nostres objectius.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Qu\u00e8 \u00e9s una nota de premsa? \u00c9s el document que l&#8217;empresa va a fer arribar als periodistes amb l&#8217;objectiu d&#8217;expressar un fet noticiable que ha passat perqu\u00e8 aquests ho publiquin al medi i aix\u00ed l&#8217;empresa pugui augmentar la seva notorietat. Normalment aquesta s&#8217;envia per correu electr\u00f2nic.<\/div>\n<div style=\"text-align: justify;\">El missatge ha de ser l&#8217;encarregat de seduir el periodista, \u00e9s per aix\u00f2 que ha d&#8217;estar redactat amb un to directe i ha de ser breu, concret i atractiu. Les caracter\u00edstiques que ha de tenir \u00e9s que la not\u00edcia sigui vera\u00e7, clara, general, actual i innovadora.<\/div>\n<div style=\"text-align: justify;\">Perqu\u00e8 aquesta cridi l&#8217;atenci\u00f3 del periodista ha de contenir totes les seves parts necess\u00e0ries per aix\u00ed facilitar-li el treball, s&#8217;ha de pensar que aquesta ser\u00e0 l&#8217;\u00fanica informaci\u00f3 que el medi va tenir sobre el fet per comen\u00e7ar a treballar-hi.<\/div>\n<div style=\"text-align: justify;\">El primer pas \u00e9s realitzar la cap\u00e7alera, en aquest ha de figurar el logotip de la companyia per aix\u00ed poder identificar qui ha enviat la nota de premsa. Tamb\u00e9 ha d&#8217;apar\u00e8ixer el t\u00edtol nota de premsa i la data d&#8217;enviament. Hi ha la possibilitat d&#8217;afegir una imatge per il\u00b7lustrar el document per\u00f2 aix\u00f2 ja \u00e9s opcional.<\/div>\n<div style=\"text-align: justify;\">En segon lloc en la part inferior de la cap\u00e7alera anem a situar el titular. Aquest \u00e9s una frase on s&#8217;ha de resumir tota la informaci\u00f3 i el primer lloc en el qual es va a fixar el periodista, recomanem no fer servir rimes ni un altre tipus d&#8217;algoritmes ling\u00fc\u00edstics per aix\u00ed evitar la confusi\u00f3.<\/div>\n<div style=\"text-align: justify;\">Seguidament tenim l&#8217;entradeta, consisteix en un petit par\u00e0graf on es recull tota la informaci\u00f3 important de forma breu. Aquest ha de respondre a les preguntes Qu\u00e8 ?, Qui ?, Com ?, Quan ?, On? i Per qu\u00e8? que ens permeten ressaltar les prioritats del nostre comunicat.<\/div>\n<div style=\"text-align: justify;\">A sota d&#8217;aquesta introducci\u00f3 ja vam comen\u00e7ar a desenvolupar el cos de la not\u00edcia. Per escriure-ho de forma correcta hem de fer l&#8217;exercici de donar prioritat a les preguntes respostes anteriorment, aquest es coneix com pir\u00e0mide invertida. Per donar un ordre l\u00f2gic al contingut comencem responent a les preguntes en funci\u00f3 de la seva rellev\u00e0ncia i anem seguint amb les altres. En aquesta part de l&#8217;estructura ha d&#8217;estar tota la informaci\u00f3 necess\u00e0ria sobre el nostre fet perqu\u00e8 aix\u00ed el periodista pugui fer la seva feina.<\/div>\n<div style=\"text-align: justify;\">De manera opcional es pot redactar un petit par\u00e0graf, a la part final, en qu\u00e8 consti informaci\u00f3 sobre l&#8217;empresa que ha em\u00e8s la nota de premsa, activitat empresarial, any de naixement, per exemple. Aquest \u00e9s el moment en el qual la instituci\u00f3 pot aprofitar per llan\u00e7ar el seu missatge de m\u00e0rqueting per seduir i cridar l&#8217;atenci\u00f3 del medi.<\/div>\n<div style=\"text-align: justify;\">Finalment hem d&#8217;afegir les nostres dades de contacte que s\u00f3n de vital import\u00e0ncia perqu\u00e8, en el cas que estiguin interessats en publicar la not\u00edcia hauran de posar-se en contacte amb nosaltres per aix\u00ed ampliar la informaci\u00f3 si fos necessari. I fins aqu\u00ed el post d&#8217;avui V3rtice, esperem que us serveixin aquestes indicacions per poder redactar una nota de premsa de forma correcta, seguint la seva estructura, per aix\u00ed tenir \u00e8xit en el moment de fer-la arribar als periodistes.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; de Madrid especialitzada en gabinets de premsa sabem la import&agrave;ncia de redactar b&eacute; una nota de premsa perqu&egrave; aix&iacute; pugui ser d&#8217;inter&egrave;s per als periodistes, sigui publicada en els mitjans i per tant aconseguir assolir els nostres objectius.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/post-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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