{"id":3794,"date":"2018-02-13T00:00:00","date_gmt":"2018-02-12T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/02\/13\/per-que-sescull-com-a-imatge-de-marca-de-complements-a-un-esportista\/"},"modified":"2025-06-05T09:41:05","modified_gmt":"2025-06-05T07:41:05","slug":"per-que-sescull-com-a-imatge-de-marca-de-complements-a-un-esportista","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/per-que-sescull-com-a-imatge-de-marca-de-complements-a-un-esportista\/","title":{"rendered":"Per que s’escull com a imatge de marca de complements a un esportista?"},"content":{"rendered":"
Com a agència de publicitat de Madrid<\/a> sabem l’important que és per a les grans marques obtenir la confiança dels seus consumidors perquè aquests siguin habituals. És per això que aquestes grans empreses fan ús d’esportistes en les seves campanyes publicitàries per així augmentar el seu nombre de vendes.<\/div>\n
 <\/div>\n
Aquesta forma de promoció actualment és molt comú en el mercat pel fet que aquests esportistes són presents en les ments dels consumidors. Les companyies han de guanyar-se la confiança dels seus clients i la millor manera de fer això és tractant que ells associïn un ídol, com en aquest cas és un esportista, a la marca.<\/div>\n
 <\/div>\n
Aquests clients mitjançant aquesta relació comencen a associar els valors de l’esportista amb els de la marca i per tant se senten atrets cap a ella. Els atletes tenen millor reputació que molts altres personatges famosos, és per això que les marques al moment que aposten per un esportista han d’explotar uns valors que són encarnats pel protagonista de l’anunci, aquests acostumen a anar relacionats amb un estil de vida sana en la qual primen la salut, la força i l’esforç.<\/div>\n
 <\/div>\n
D’altra banda els consumidors, pel simple fet de portar una peça de roba de la col·lecció que utilitza la imatge de l’esportista se senten identificats amb ell i per dir-ho així els dóna la sensació de tenir els mateixos valors que l’esportista i la marca. Un dels casos amb els quals nosaltres hem treballat ha estat amb la contractació de Mireia Belmonte per <\/span>Lidl<\/span>.<\/span><\/div>\n
 <\/div>\n
Aquest tipus de consum és irracional, les compres que es realitzen van impulsades per les emocions i pel desig, que ha aparegut en el nostre subconscient d’assemblar-se a aquest atleta. També fa ús de la seducció que crea una necessitat en els clients per adquirir aquests productes perquè són d’aquest esportista que és el seu ídol.<\/div>\n
 <\/div>\n
Malgrat l’enorme eficàcia d’aquest tipus de publicitat té alguns desavantatges i és que aquests atletes són la seva pròpia marca, el seu propi nom ven, és per això que el preu per poder contractar-los és força car i això per a petites i mitjanes empreses no pot ser una opció viable de patrocini. Un altre desavantatge és que es deu triar molt bé l’esportista que es va a utilitzar per promocionar la marca, aquest ha de tenir una mínima relació amb el producte perquè així sigui més fàcil per als consumidors realitzar aquesta associació mental amb l’empresa.<\/div>\n
 <\/div>\n
I fins aquí el post d’avui v3rtice, esperem que hagueu pogut descobrir els grans avantatges d’associar a un esportista amb la imatge de marca d’una empresa per així augmentar la notorietat i obtenir la confiança dels consumidors.<\/div>\n","protected":false},"excerpt":{"rendered":"

Com a agència de publicitat de Madrid sabem l’important que és per a les grans marques obtenir la confiança dels seus consumidors perquè aquests siguin habituals. És per això que aquestes grans empreses fan ús d’esportistes en les seves campanyes publicitàries per així augmentar el seu nombre de vendes.<\/p>\n","protected":false},"author":15,"featured_media":24164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Sin categor\u00eda","term_id":1,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/sin-categoria\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/foto-2.jpg"},"yoast_head":"\nPer que s'escull com a imatge de marca de complements a un esportista? - V3RTICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/per-que-sescull-com-a-imatge-de-marca-de-complements-a-un-esportista\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per que s'escull com a imatge de marca de complements a un esportista? - V3RTICE\" \/>\n<meta property=\"og:description\" content=\"Com a agència de publicitat de Madrid sabem l'important que és per a les grans marques obtenir la confiança dels seus consumidors perquè aquests siguin habituals. 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