{"id":3793,"date":"2018-02-12T00:00:00","date_gmt":"2018-02-11T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/02\/12\/estrategies-de-publicitat-per-a-un-festival-de-musica\/"},"modified":"2025-06-05T09:41:05","modified_gmt":"2025-06-05T07:41:05","slug":"estrategies-de-publicitat-per-a-un-festival-de-musica","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estrategies-de-publicitat-per-a-un-festival-de-musica\/","title":{"rendered":"Estrat\u00e8gies de publicitat per a un festival de m\u00fasica"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Madrid\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Madrid<\/a> sabem la import\u00e0ncia de la publicitat en grans esdeveniments musicals com els festivals de m\u00fasica. D&#8217;aquesta manera, les estrat\u00e8gies publicit\u00e0ries que es portin a c\u00e0rrec per part de les ag\u00e8ncies de publicitat s\u00f3n molt important perqu\u00e8 l&#8217;\u00e8xit del festival correspongui amb el treball que es realitza. A continuaci\u00f3, us anem a explicar algunes d&#8217;aquestes estrat\u00e8gies.<\/p>\n<p>En els \u00faltims anys, els festivals de m\u00fasica han tingut una gran repercussi\u00f3 en xarxes socials i aquesta estirada s&#8217;ha d&#8217;aprofitar. En aquest sentit, hem de mantenir constantment actives els perfils de les xarxes socials del propi festival i anar anunciant les novetats que es vagin obtenint. Entre aquestes novetats, les informacions que m\u00e9s interessen s\u00f3n els grups assistents, concursos i sorteigs, novetats del festival, col\u00b7laboracions amb marques, avantatges per als assistents entre uns altres. Per tant, hem de tenir clar que la comunicaci\u00f3 digital \u00e9s un pilar imprescindible en el treball diari de la preparaci\u00f3 d&#8217;un festival de m\u00fasica.<\/p>\n<p>D&#8217;altra banda, davant la gran magnitud d&#8217;oferta musical existent en l&#8217;actualitat (i la multitud de canals per comunicar-la), la promoci\u00f3 \u00e9s la pe\u00e7a clau. I \u00e9s que, la promoci\u00f3 \u00e9s indispensable perqu\u00e8 el p\u00fablic conegui les propostes musicals que es van a oferir aquest any en el festival. I aix\u00f2 val tant per a la m\u00fasica gravada com per als concerts en directe. Internet ha obert nous canals de comunicaci\u00f3 entre p\u00fablic i artistes, la qual cosa suposa noves possibilitats de distribuci\u00f3 sense la llosa i la despesa del suport f\u00edsic.<\/p>\n<p>Aix\u00ed mateix, la col\u00b7laboraci\u00f3 amb marques de tot tipus \u00e9s imprescindible. \u00c9s per aquest motiu que cada vegada m\u00e9s les marques aprofiten per treballar el conegut m\u00e0rqueting d&#8217;experi\u00e8ncies. \u00c9s el cas del\u00a0Coachella\u00a0de Calif\u00f2rnia que en el seu moment va llan\u00e7ar una aplicaci\u00f3 de realitat virtual per oferir-li al p\u00fablic la possibilitat de veure experi\u00e8ncies creades per altres assistents abans, durant i despr\u00e9s del festival. Tot a trav\u00e9s d&#8217;unes ulleres de realitat virtual que regalaven amb l&#8217;entrada i que a m\u00e9s permetien gaudir dels millors concerts amb panor\u00e0miques de 360 graus de tot el recinte.<\/p>\n<p>En aquest sentit, la publicitat \u00e9s molt important per poder promocionar i que el resultat del festival de m\u00fasica tingui l&#8217;\u00e8xit esperat. Els festivals de m\u00fasica requereixen una gran preparaci\u00f3 i una bona estrat\u00e8gia publicit\u00e0ria com la qual ha portat a c\u00e0rrec v3rtice\u00a0en edicions pr\u00e8vies a l&#8217;organitzaci\u00f3 d&#8217;esdeveniments com &#8220;La\u00a0nit\u00a0dels\u00a0museus&#8221;\u00a0entre uns altres. I fins a aqu\u00ed el\u00a0post\u00a0d&#8217;avui en v3rtice, esperem que h\u00e0giu pogut veure algunes de les principals estrat\u00e8gies de publicitat per al correcte desenvolupament de la publicitat d&#8217;un esdeveniment musical.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Madrid sabem la import&agrave;ncia de la publicitat en grans esdeveniments musicals com els festivals de m&uacute;sica. D&#8217;aquesta manera, les estrat&egrave;gies publicit&agrave;ries que es portin a c&agrave;rrec per part de les ag&egrave;ncies de publicitat s&oacute;n molt important perqu&egrave; l&#8217;&egrave;xit del festival correspongui amb el treball que es realitza. A continuaci&oacute;, us anem a explicar algunes d&#8217;aquestes estrat&egrave;gies.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; 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