{"id":3790,"date":"2018-02-07T00:00:00","date_gmt":"2018-02-06T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/02\/07\/que-son-els-prosumers\/"},"modified":"2025-06-05T09:41:05","modified_gmt":"2025-06-05T07:41:05","slug":"que-son-els-prosumers","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-son-els-prosumers\/","title":{"rendered":"Qu\u00e8 s\u00f3n els prosumers?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a ag\u00e8ncia de publicitat de Madrid especialitzada en\u00a0<a title=\"comunicaci\u00f3 digital\" href=\"\/comunicacio-digital-barcelona\">comunicaci\u00f3 digital<\/a> sabem que ha aparegut un nou perfil d&#8217;usuari no gaire conegut per les empreses anomenat\u00a0prosumer. L&#8217;acabo\u00a0prosumer\u00a0es forma mitjan\u00e7ant la mescla de &#8220;producer&#8221;\u00a0i &#8220;consumer&#8221;, \u00e9s a dir que el seu significat correspon a un tipus de consumidor molt actiu que mitjan\u00e7ant el contingut de marca o de l&#8217;empresa produeix el seu propi contingut.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Aquest tipus de consumidor ha aparegut en els \u00faltims anys emp\u00e8s per l&#8217;era digital en la qual l&#8217;usuari es converteix un usuari 2.0 que es mou per un conjunt de tecnologies integrades en un sol suport que \u00e9s internet i les xarxes socials com Facebook, Google+,\u00a0Instagram,\u00a0Pinterest, la integraci\u00f3 del\u00a0Micro\u00a0Blogging\u00a0per mitj\u00e0 de Twitter, l&#8217;\u00fas i creaci\u00f3 de Blogs, la definici\u00f3 d&#8217;estrat\u00e8gies \u201cSocial Mitjana\u201d, la definici\u00f3 de \u201cnous\u201d perfils a trav\u00e9s de la figura del\u00a0Community\u00a0Manager\u00a0i el\u00a0Content\u00a0Curator.<\/div>\n<div style=\"text-align: justify;\">\nAquesta era de la informaci\u00f3 i digital es nomena aix\u00ed a causa de la seva gran relaci\u00f3 amb les tecnologies de la comunicaci\u00f3 i la informaci\u00f3. El per\u00edode es va iniciar amb una revoluci\u00f3 digital en la qual les persones van tractar de comunicar-se mitjan\u00e7ant altres suports com va ser internet, anteriorment ja hi havia altres suports, per\u00f2 no tenien un component digital, aquest nou suport fa que la societat estigui basada en el coneixement i en una economia de coneixement.<\/div>\n<div style=\"text-align: justify;\">\nAquests usuaris ja no s\u00f3n espectadors, la seva funci\u00f3 actual \u00e9s aportar, difondre, col\u00b7laborar i compartir contingut i els seus perfils en xarxa s\u00f3n espais on hi ha\u00a0sociabilizaci\u00f3n\u00a0i on els altres usuaris poden interactuar i intercanviar idees.<\/div>\n<div style=\"text-align: justify;\">\nPer\u00f2 qu\u00e8 fan els\u00a0prosumers?\u00a0Aquest perfil d&#8217;usuari principalment t\u00e9 una gran afici\u00f3 a un tipus de contingut sobre una marca o producte en concret el qual tracta d&#8217;aconseguir mitjan\u00e7ant totes les plataformes possibles a causa que vol enriquir-se i a causa del seu alt inter\u00e8s en est. Al moment que aquest usuari obt\u00e9 tota aquesta informaci\u00f3 no est\u00e0 satisfet, vol portar el seu consum de contingut a un altre nivell i aquest a partir del contingut de la marca crea un contingut nou relacionat amb aquesta. Com a exemples tenim els blogs d&#8217;usuaris que parlen sobre temes en concrets i que produeixen el seu contingut o les p\u00e0gines web on els usuaris poden\u00a0customizarsabates i altres objectes i compartir-los amb tots els altres usuaris per generar una interacci\u00f3.<\/div>\n<div style=\"text-align: justify;\">\nAquest tipus de perfil pot tenir molts avantatges per a l&#8217;empresa o la marca, en primer lloc, \u00e9s un perfil que genera contingut sobre la teva marca per pr\u00f2pia voluntat i pel fet de ser un usuari com tots els altres els altres usuaris tendeixen a tenir m\u00e9s en ell que en la pr\u00f2pia marca i aix\u00f2 per a l&#8217;empresa li serveix com una promoci\u00f3 m\u00e9s propera dels seus productes. Tamb\u00e9 li propicia feedback a la marca ja que pot veure que opina la gent sobre els seus productes i sobre el contingut que ofereix, aquestes opinions li poden indicar si el treball que s&#8217;est\u00e0 realitzant \u00e9s positiu o negatiu.<\/div>\n<div style=\"text-align: justify;\">\nD&#8217;altra banda, tamb\u00e9 pot tenir un impacte negatiu per a l&#8217;empresa ja que aquest contingut que generen els\u00a0prosumers\u00a0pot ser negatiu per a l&#8217;empresa i pot ser contraproduent. En conclusi\u00f3, s\u00f3n una eina molt \u00fatil per\u00f2 s&#8217;ha d&#8217;utilitzar amb molta cura perqu\u00e8 se&#8217;t pot tornar en contra teva. I fins a aqu\u00ed el\u00a0post\u00a0d&#8217;avui de V3rtice, esperem que h\u00e0giu pogut con\u00e8ixer una mica m\u00e9s sobre aquest nou perfil d&#8217;usuari i les utilitats i el rendible que est surt per a una empresa.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Madrid especialitzada en comunicaci&oacute; digital sabem que ha aparegut un nou perfil d&#8217;usuari no gaire conegut per les empreses anomenat<span>&nbsp;<\/span><\/span><span>prosumer<\/span><span>. L&#8217;acabo<span>&nbsp;<\/span><\/span><span>prosumer<\/span><span><span>&nbsp;<\/span>es forma mitjan&ccedil;ant la mescla de &#8220;<\/span><span>producer&#8221;<\/span><span><span>&nbsp;<\/span>i &#8220;<\/span><span>consumer&#8221;<\/span><span>, &eacute;s a dir que el seu significat correspon a un tipus de consumidor molt actiu que mitjan&ccedil;ant el contingut de marca o de l&#8217;empresa produeix el seu propi contingut.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1-300x199.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/14176179836138411417621881noticianormal-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 s\u00f3n els prosumers? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Els prosumers estan canviant la forma en qu\u00e8 les empreses es relacionen amb les seves audi\u00e8ncies. 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