{"id":3782,"date":"2018-01-26T00:00:00","date_gmt":"2018-01-25T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/01\/26\/agencia-de-publicitat-en-madrid\/"},"modified":"2025-06-05T09:41:07","modified_gmt":"2025-06-05T07:41:07","slug":"agencia-de-publicitat-en-madrid","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/agencia-de-publicitat-en-madrid\/","title":{"rendered":"Ag\u00e8ncia de publicitat en Madrid"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a\u00a0<a href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat a Madrid<\/a> sabem la import\u00e0ncia que tenen les empreses comunicatives i publicit\u00e0ries. Aquestes tenen com a funci\u00f3 materialitzar els objectius i prop\u00f2sits dels seus anunciants de manera original i creativa per guanyar l&#8217;atenci\u00f3 dels clients. I \u00e9s que aquesta acci\u00f3, no sempre \u00e9s tan f\u00e0cil com sembla.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Cada ag\u00e8ncia de publicitat t\u00e9 una estructura diferent depenent de la seva forma de treball per\u00f2, de forma general, s&#8217;estableixen dos patrons d&#8217;organitzaci\u00f3 ja sigui per departaments, per un grup de comptes o d&#8217;una manera m\u00e9s flexible i no tan jerarquitzat. Una dels avantatges de les ag\u00e8ncies de publicitat \u00e9s justament aquesta: la seva llibertat a l&#8217;hora d&#8217;organitzar-se i de treballar, aix\u00f2 s\u00ed, sempre que es tregui el treball al complet.<\/div>\n<div style=\"text-align: justify;\">Per aquest motiu, hem de con\u00e8ixer quins s\u00f3n les principals funcions que desenvolupa una ag\u00e8ncia de publicitat, i m\u00e9s concretament en una gran ciutat com Madrid on es reuneixen la majoria de seus de les grans empreses nacionals. D&#8217;una banda, destaquem la gesti\u00f3 de comptes, on el responsable l&#8217;executiu de comptes s&#8217;encarrega de la relaci\u00f3 amb el client i ha d&#8217;aconseguir vendre el treball creatiu al client.<\/div>\n<div style=\"text-align: justify;\">La planificaci\u00f3 de comptes, pot estar tamb\u00e9 dins del departament de recerca de les empreses i \u00e9s un dels elements m\u00e9s destacats. Aquesta part del treball consisteix a proporcionar una visi\u00f3 anal\u00edtica a la funci\u00f3 de comptes, \u00e9s a dir, buscar i analitzar dades que reforcin les decisions de la pr\u00f2pia ag\u00e8ncia de publicitat. D&#8217;aquesta manera, es t\u00e9 una import\u00e0ncia en el desenvolupament dels comptes i de les pr\u00f2pies decisions.<\/div>\n<div style=\"text-align: justify;\">Un altre de les funcions m\u00e9s reconegudes dins de les ag\u00e8ncies de publicitat s\u00f3n els departaments de creativitat que tenen com a objectiu subministrar significat a un determinat missatge, \u00e9s a dir, va a poder donar forma al missatge publicitari per convertir-ho en un anunci que es vagi a mostrar a un p\u00fablic. En aquest departament, podem destacar diferent figures entre les quals destaquem al director creatiu, el director d&#8217;art i el redactor.<\/div>\n<div style=\"text-align: justify;\">Aquestes tres figures representen tres treballs diferents que comporten una gran responsabilitat. El director creatiu \u00e9s el responsable del treball creatiu d&#8217;un client i supervisar tot el treball que es vagi desenvolupant. A m\u00e9s, pot tenir a diversos equips i comptes al seu c\u00e0rrec. D&#8217;altra banda, el director d&#8217;art s&#8217;encarrega de tota la part visual d&#8217;un missatge publicitari. En un primer moment, aquest treball era d&#8217;un il\u00b7lustrador per\u00f2 amb l&#8217;arribada de la televisi\u00f3 el director d&#8217;art passa a ser indispensable. I finalment, el redactor \u00e9s l&#8217;encarregat d&#8217;elaborar els diferents textos de missatge que aniran en les diferents creativitats.<\/div>\n<div style=\"text-align: justify;\">I fins a aqu\u00ed la publicaci\u00f3 d&#8217;avui en el post de V3rtice. Esperem que h\u00e0giu pogut con\u00e8ixer m\u00e9s la funci\u00f3 d&#8217;una ag\u00e8ncia de publicitat d&#8217;una gran ciutat com Madrid i quins s\u00f3n les principals funcions dins d&#8217;ella.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat a Madrid sabem la import&agrave;ncia que tenen les empreses comunicatives i publicit&agrave;ries. Aquestes tenen com a funci&oacute; materialitzar els objectius i prop&ograve;sits dels seus anunciants de manera original i creativa per guanyar l&#8217;atenci&oacute; dels clients. I &eacute;s que aquesta acci&oacute;, no sempre &eacute;s tan f&agrave;cil com sembla.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1-300x223.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/fotonoticia20170213135348660-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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