{"id":3781,"date":"2018-01-25T00:00:00","date_gmt":"2018-01-24T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/01\/25\/elements-importants-per-a-un-logotip-corporatiu\/"},"modified":"2025-06-05T09:41:07","modified_gmt":"2025-06-05T07:41:07","slug":"elements-importants-per-a-un-logotip-corporatiu","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/elements-importants-per-a-un-logotip-corporatiu\/","title":{"rendered":"Elements importants per a un logotip corporatiu"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Madrid\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Madrid<\/a> concomeos la import\u00e0ncia dels elements per a un logotip corporatiu. Moltes vegades no es t\u00e9 en compte la import\u00e0ncia d&#8217;un bon logotip i de la imatge i el missatge que aquest genera a la informaci\u00f3 d&#8217;una marca, una empresa o una instituci\u00f3 p\u00fablica. Per aquest motiu, a continuaci\u00f3 us anem a detallar que elements s\u00f3n els m\u00e9s importants per a un logotip corporatiu.<\/p>\n<p>La majoria dels emprenedors que comencen un negoci, descuiden un aspecte fonamental per a la seva empresa: la imatge de marca i el seu logotip. Aquest \u00e9s un dels passos m\u00e9s importants ja que, com diu el refrany, una imatge val m\u00e9s que mil paraules. La imatge de marca no nom\u00e9s es refereix al logo, sin\u00f3 tamb\u00e9 al component psicol\u00f2gic que crea el vincle emocional amb el client, a trav\u00e9s de valors culturals compartits. A continuaci\u00f3 us anem a detallar els elements m\u00e9s importants a tenir en compte.<\/p>\n<p>Els elements gr\u00e0fics que componen el logotip han de ser pocs i clars, recorrent a formes, colors i tipografies que el dotin d&#8217;expressivitat i identitat. La simplicitat ha d&#8217;estar associada a la facilitat d&#8217;identificar el logotip amb la teva empresa. \u00c9s a dir, la simplicitat sempre guanya. No hem de crear un logotip amb massa est\u00edmuls ja que aix\u00f2 pot provocar una distracci\u00f3 en el p\u00fablic, i hem de cridar sempre la seva atenci\u00f3.<\/p>\n<p>El logotip ha de ser representatiu de la imatge corporativa i coherent amb els colors i formes a utilitzar en tots els materials de la marca. D&#8217;altra banda, el logotip ha de reflectir la caracter\u00edstica principal de l&#8217;empresa o producte d&#8217;una manera senzilla i transmetre informaci\u00f3 sobre l&#8217;empresa, de manera que amb el logo, ja estem comunicant un missatge. I aquest missatge ha de ser directe i senzill perqu\u00e8 tothom el pugui rebre.<\/p>\n<p>Un altre dels aspectes m\u00e9s importants per construir una imatge de marca forta, \u00e9s que el logotip de l&#8217;empresa transmeti confian\u00e7a i credibilitat. Els valors i la personalitat que es vulguin atribuir al logo, han de ser coherents tant amb l&#8217;empresa, com amb la identitat visual que es vulgui crear. Per al disseny del logotip, cal tenir en compte una s\u00e8rie de factors, com el sector al qual es dedica el client o el p\u00fablic al qual es va a dirigir la marca, empresa o instituci\u00f3.<\/p>\n<p>I finalment, un logo \u00e9s el que ajuda a distingir a una marca dels seus competidors, per la qual cosa \u00e9s important que la imatge es destaqui de la resta, cosa per la qual moltes marques lluiten. La creaci\u00f3 d&#8217;un disseny \u00fanic no ho \u00e9s tot per evitar la imitaci\u00f3, \u00e9s important pensar creativament.<\/p>\n<p>Per tant, per crear un bon logotip corporatiu hem de tenir en compte aquests consells i aconseguirem un gran \u00e8xit en el nostre sector. I fins aqu\u00ed el post d&#8217;avui V3rtice on esperem que hagueu pogut observar que elements s\u00f3n els m\u00e9s importants per a un logotip corporatiu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Madrid concomeos la import&agrave;ncia dels elements per a un logotip corporatiu. Moltes vegades no es t&eacute; en compte la import&agrave;ncia d&#8217;un bon logotip i de la imatge i el missatge que aquest genera a la informaci&oacute; d&#8217;una marca, una empresa o una instituci&oacute; p&uacute;blica. Per aquest motiu, a continuaci&oacute; us anem a detallar que elements s&oacute;n els m&eacute;s importants per a un logotip corporatiu.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1-300x240.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1-768x614.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1-1024x819.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/diseno-grafico-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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