{"id":3777,"date":"2018-01-19T00:00:00","date_gmt":"2018-01-18T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/01\/19\/la-publicitat-en-les-pel%c2%b7licules\/"},"modified":"2025-06-05T09:41:08","modified_gmt":"2025-06-05T07:41:08","slug":"la-publicitat-a-les-pellicules","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/la-publicitat-a-les-pellicules\/","title":{"rendered":"La publicitat a les pel\u00b7l\u00edcules"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Barcelona<\/a> coneixem la import\u00e0ncia d&#8217;una bona difusi\u00f3 en grans mitjans de comunicaci\u00f3. I \u00e9s que la publicitat pot anar m\u00e9s enll\u00e0 dels formats tradicionals que coneixem, i cada vegada m\u00e9s, grans produccions cinematogr\u00e0fiques introdueixen aspectes publicitaris en els seus continguts.<\/div>\n<div style=\"text-align: justify;\">\nLa publicitat al m\u00f3n del cinema no \u00e9s gens nou, de fet, quan veiem una pel\u00b7l\u00edcula normalment ens trobem amb la publicitat de primera m\u00e0. I \u00e9s que anar al cinema mai passa de moda, tots passem a veure una peli cada cert per\u00edode de temps, per diversi\u00f3, per entretenir-nos o passar una estona agradable. \u00c9s aqu\u00ed on la publicitat busca una major expectaci\u00f3 social en l&#8217;acceptaci\u00f3 de la seva marca.<\/div>\n<div style=\"text-align: justify;\">\nEl m\u00f3n de la publicitat al cinema \u00e9s un tema molt complex i el preu del qual pot elevar la campanya, per\u00f2 els resultats en els objectius s\u00f3n tremendament directes. Les grans marques trien el cinema i la televisi\u00f3 per donar un salt en els seus objectius de vendes. No \u00e9s casualitat que trobem publicitat al cinema de marques m\u00e9s que conegudes per a l&#8217;espectador, i \u00e9s que \u00e9s una bona forma d&#8217;afermar una miqueta m\u00e9s i conscienciar al consumidor de la magnitud que aconsegueix un producte.<\/div>\n<div style=\"text-align: justify;\">\nD&#8217;aquesta manera, coneixem l&#8217;anomenat product placement que \u00e9s la pr\u00e0ctica publicit\u00e0ria que consisteix a incorporar dins de continguts audiovisuals, una marca, producte o missatge, destinat a entremesclar-se amb el desenvolupament de la trama. Aquesta inserci\u00f3 del missatge pot donar-se de manera passiva (el producte\/marca \u00e9s visible, per\u00f2 no t\u00e9 una major rellev\u00e0ncia) o activa (hi ha interacci\u00f3 del producte\/marca amb l&#8217;entorn), podent arribar a convertir-se en el motiu central sobre el qual gira tota l&#8217;acci\u00f3 de la hist\u00f2ria explicada.<\/div>\n<div style=\"text-align: justify;\">\nPer aquest motiu, les principals campanyes de publicitat i m\u00e0rqueting de les pel\u00b7l\u00edcules tenen com a objectiu generar expectativa pr\u00e8via a la seva estrena o crear un alt hype, sobretot en les grans superproduccions i blockbusters. Per a aix\u00f2, els ingredients que actualment funcionen s\u00f3n l&#8217;humor, els continguts amb pretensi\u00f3 de realitat i transmetre l&#8217;argument de la pel\u00b7l\u00edcula a trav\u00e9s de diferents mitjans. El Street M\u00e0rqueting, la creaci\u00f3 d&#8217;aplicacions, l&#8217;email m\u00e0rqueting\u2026 estrat\u00e8gies que si se saben aprofitar i es combinen b\u00e9 poden donar lloc a un fenomen viral d&#8217;alt abast.<\/div>\n<div style=\"text-align: justify;\">\nEn aquest sentit, la ind\u00fastria cinematogr\u00e0fica destina anualment milions de d\u00f2lars en accions i campanyes de promoci\u00f3, m\u00e0rqueting i publicitat a trav\u00e9s de tot tipus de mitjans convencionals i no convencionals. I fins a aqu\u00ed el post d&#8217;avui en v3rtice on esperem que h\u00e0giu pogut con\u00e8ixer una poc m\u00e9s com \u00e9s el m\u00f3n de la publicitat en les pel\u00b7l\u00edcules.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Barcelona coneixem la import&agrave;ncia d&#8217;una bona difusi&oacute; en grans mitjans de comunicaci&oacute;. I &eacute;s que la publicitat pot anar m&eacute;s enll&agrave; dels formats tradicionals que coneixem, i cada vegada m&eacute;s, grans produccions cinematogr&agrave;fiques introdueixen aspectes publicitaris en els seus continguts.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1-300x167.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/youve-got-mail-starbucks1-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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