{"id":3773,"date":"2018-01-16T00:00:00","date_gmt":"2018-01-15T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/01\/16\/els-pitjors-anuncis-publicitaris-en-sant-valentin\/"},"modified":"2025-06-05T09:41:09","modified_gmt":"2025-06-05T07:41:09","slug":"els-pitjors-anuncis-publicitaris-en-sant-valentin","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/els-pitjors-anuncis-publicitaris-en-sant-valentin\/","title":{"rendered":"Els pitjors anuncis publicitaris en Sant Valent\u00edn"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Barcelona<\/a> coneixem principalment que estrat\u00e8gies s\u00f3n les que relacionen a les empreses per a la creaci\u00f3 dels seus anuncis. I \u00e9s que, quan s&#8217;acosten dates assenyalades com a Nadal, l&#8217;estiu o Sant Valent\u00edn moltes empreses obren la seva imaginaci\u00f3 de cara al desenvolupament de captar nous clients. I en Sant Valent\u00edn, moltes empreses no acaben de crear una bona campanya.<\/div>\n<div style=\"text-align: justify;\">I \u00e9s que crear un bon anunci de Sant Valent\u00edn \u00e9s molt m\u00e9s complicat que crear un mal anunci. El dia dels enamorats sembla espantar, en moltes ocasions, als creatius publicitaris que moltes vegades no acaben de transmetre amb un missatge clar la identitat de la seva empresa.\u00a0 A m\u00e9s, independentment de la creativitat del publicista aquesta data es converteix en un vaiv\u00e9 de missatges que en moltes ocasions no se sap si \u00e9s positiu o negatiu. En particular, per a les marques de joies, llenceria \u00a0i restauraci\u00f3, que no deixen de passar l&#8217;oportunitat mostrar la seva creativitat.<\/div>\n<div style=\"text-align: justify;\">A continuaci\u00f3 us anem a explicar alguns dels pitjors anuncis publicitaris en Sant Valent\u00edn. L&#8217;empresa de menjar r\u00e0pid m\u00e9s gran del m\u00f3n, McDonald&#8217;s, fa uns anys va crear una campanya on apareixia una de les seves hamburgueses dins de la seva caixa simulant una petici\u00f3 de matrimoni. Aquesta imatge va donar la volta al m\u00f3n ja que la comparaci\u00f3 entre una hamburguesa i una d&#8217;aquestes peticions va semblar un gest massa gran, fins i tot per als seus clients. No obstant aix\u00f2, l&#8217;originalitat d&#8217;aquest format \u00e9s molt gran per\u00f2 a l vegada desproporcionat per a les seves circumst\u00e0ncies.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, una altra de les creativitats pitjor valorades en aquesta \u00e8poca de l&#8217;any va ser la de Tampax. En aquest cas, sota el claim \u201cMother Nature please, the room is already paid\u201d o el que \u00e9s el mateix \u201cMare naturalesa, per favor, l&#8217;habitaci\u00f3 ja est\u00e0 pagada\u201d apareix un home \u201cresant\u201d perqu\u00e8 la seva parella no estigui amb la menstruaci\u00f3. Aquest missatge no va asseure gens b\u00e9 entre la societat ja que es va comparar un dia com aquest en una relaci\u00f3 sexual. A m\u00e9s, els sectors feministes van crear diferents campanyes de boicot cap a l&#8217;empresa de comprimides, tampons i protegeslips.<\/div>\n<div style=\"text-align: justify;\">I per acabar, podem destacar un dels anuncis m\u00e9s recordats per\u00f2 en sentit negatiu. L&#8217;empresa de joies Natan creo un anunci on semblaven dues fotografies. En la primera, es podia observar les cames tancades d&#8217;una noia i les mans d&#8217;un home amb una caixa. En la segona imatge, s&#8217;observa a l&#8217;home amb la caixa oberta i amb un anell, i a la dona amb la cames obertes. Aix\u00f2 representa una de les idees m\u00e9s antigues de la societat on es relaciona a la dona com una amant de les joies que es deixa fer de tot per tenir una. Aquesta idea va ofendre molt als sectors feministes de la societat i va aconseguir que aquest cartell fos retirat de diferents sectors.<\/div>\n<div style=\"text-align: justify;\">La publicitat pot portar a una empresa a obtenir una bona reputaci\u00f3, per\u00f2 si no es realitza correctament aix\u00f2 suposa tot el contrari. Per tant, s&#8217;ha de plantejar qualsevol tipus d&#8217;acci\u00f3 publicit\u00e0ria amb molta atenci\u00f3 de les seves conseq\u00fc\u00e8ncies. I fins a aqu\u00ed el post d&#8217;avui en v3rtice on esperem que h\u00e0giu pogut observar alguns dels pitjors anuncis publicitaris en Sant Valent\u00edn i la repercussi\u00f3 que poden tenir.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Barcelona coneixem principalment que estrat&egrave;gies s&oacute;n les que relacionen a les empreses per a la creaci&oacute; dels seus anuncis. I &eacute;s que, quan s&#8217;acosten dates assenyalades com a Nadal, l&#8217;estiu o Sant Valent&iacute;n moltes empreses obren la seva imaginaci&oacute; de cara al desenvolupament de captar nous clients. I en Sant Valent&iacute;n, moltes empreses no acaben de crear una bona campanya.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1-300x182.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/28-coca-cola-mcdonalds-graphic-design-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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