{"id":3771,"date":"2018-01-12T00:00:00","date_gmt":"2018-01-11T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/01\/12\/publicitat-en-els-videoclips\/"},"modified":"2025-06-05T09:41:10","modified_gmt":"2025-06-05T07:41:10","slug":"publicitat-en-els-videoclips","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/publicitat-en-els-videoclips\/","title":{"rendered":"Publicitat en els videoclips"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a <a href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Barcelona<\/a>\u00a0coneixem tot tipus d&#8217;estrat\u00e8gies comunicatives i publicit\u00e0ries perqu\u00e8 grans empreses apareguin en els continguts m\u00e9s vists. I \u00e9s que, cal recon\u00e8ixer que els videoclips es porten el triomf quan parlem de m\u00e0ximes reproduccions en Internet. Els videoclips tenen uns molt bons seguidors que permeten que el v\u00eddeo, passada el temps que passada, estigui en constant reproducci\u00f3.<\/div>\n<div style=\"text-align: justify;\">Una de les idees m\u00e9s importants que tenen les empreses \u00e9s la seva promoci\u00f3. I \u00e9s que, la promoci\u00f3 de qualsevol tipus de productes \u00e9s imprescindible per aconseguir \u00e8xit al mercat en el qual es treballi. \u00c9s per aquest motiu que cada vegada m\u00e9s empreses decideixen introduir-se al mercat dels videoclips perqu\u00e8 saben que la seva promoci\u00f3 quedar\u00e0 inclosa en milions de reproduccions.<\/div>\n<div style=\"text-align: justify;\">A continuaci\u00f3 anem a mostrar-vos alguns dels exemples de publicitat en videoclips a nivell nacional i internacional. Un dels m\u00e9s recordats \u00e9s el de la cantant nord-americana Katy Perry en el seu videoclip d&#8217;I.T. En aquest v\u00eddeo ella apareix amb unes ulleres de la marca Vogue i que s\u00f3n enfocades en diverses ocasions en el transcurs de la can\u00e7\u00f3. D&#8217;altra banda, la reina del rap Nicky Minaj \u00e9s una de les ambaixadores dels altaveus BEATS, i en la majoria dels seus videoclips d&#8217;una manera o una altra apareixen.<\/div>\n<div style=\"text-align: justify;\">A nivell nacional espanyol tamb\u00e9 tenim clars exemples de publicitat en els videoclips. La cantant madrilenya Edurne en el seu \u00faltim disc va presentar la can\u00e7\u00f3 N&#8217;hi ha prou amb un videoclip que presentava una hist\u00f2ria di\u00e0ria a la seva suposada casa. D&#8217;aquesta manera, al principi del v\u00eddeo ella apareix preparant-se un desdejuni on apareix el pa de la marca \u201cBagel\u201d. Est \u00e9s un dels recursos m\u00e9s utilitzats, no obstant aix\u00f2 en moltes ocasions no acaba de conv\u00e8ncer al p\u00fablic i sol ser criticat.<\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera, tot tipus d&#8217;empreses i marques saben que \u00e9s el m\u00e9s important per al seu \u00e8xit: tenir una gran plataforma de difusi\u00f3 i promoci\u00f3. Aix\u00ed mateix, cada vegada m\u00e9s les ag\u00e8ncies de publicitat han de crear noves estrat\u00e8gies perqu\u00e8 aquesta publicitat no sigui vista com una intromissi\u00f3 en el videoclip, sin\u00f3 que quedi integrat de la millor manera possible. I \u00e9s que, no s&#8217;ha d&#8217;oblidar que al final el p\u00fablic \u00e9s el que valorar\u00e0 el producte final i s\u00f3n ells els que li donaran o no la fama al videoclip.<\/div>\n<div style=\"text-align: justify;\">Per aquest motiu, \u00e9s molt important seguir una estrat\u00e8gia publicit\u00e0ria clara, directa i amb molta difusi\u00f3. I fins a aqu\u00ed el post d&#8217;avui en v3rtice, esperem que h\u00e0giu pogut veure alguns dels millors exemples de publicitat en videoclip i de la mateixa manera aprendre la import\u00e0ncia de la bona integraci\u00f3 en el contingut final.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de publicitat de Barcelona coneixem tot tipus d&#8217;estrat&egrave;gies comunicatives i publicit&agrave;ries perqu&egrave; grans empreses apareguin en els continguts m&eacute;s vists. I &eacute;s que, cal recon&egrave;ixer que els videoclips es porten el triomf quan parlem de m&agrave;ximes reproduccions en Internet. Els videoclips tenen uns molt bons seguidors que permeten que el v&iacute;deo, passada el temps que passada, estigui en constant reproducci&oacute;.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,118,113],"tags":[],"class_list":["post-3771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca","category-diseno-y-audiovisual-si-usar","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"},{"term_name":"Disseny &amp; Visual","term_id":118,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/diseno-y-audiovisual-si-usar\/"},{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am-150x150.png","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am-300x123.png","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/screen-shot-2011-04-26-at-10-30-35-am.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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