{"id":3769,"date":"2018-01-10T00:00:00","date_gmt":"2018-01-09T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/01\/10\/com-impactar-als-usuaris-en-les-rebaixes\/"},"modified":"2025-06-05T09:41:10","modified_gmt":"2025-06-05T07:41:10","slug":"com-impactar-als-usuaris-en-les-rebaixes","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-impactar-als-usuaris-en-les-rebaixes\/","title":{"rendered":"Com impactar als usuaris en les rebaixes"},"content":{"rendered":"
Com a ag\u00e8ncia de\u00a0publicitat\u00a0de Barcelona<\/a>\u00a0sabem que les rebaixes s\u00f3n un dels punts m\u00e9s forts dins del mercat del sector serveis. Tot tipus d’empreses i marques que ofereixen productes i serveis durant les rebaixes reforcen totes les seves estrat\u00e8gies, tant comercials com a comunicatives, per cridar l’atenci\u00f3 i impactar als usuaris.<\/div>\n
En \u00e8poques de rebaixes, les marques treuen la seva artilleria m\u00e9s amb la finalitat de fomentar les seves vendes. I \u00e9s que, des de l’arribada de les xarxes socials, els missatges que ofereixen les marques han canviat, i no nom\u00e9s se centren en els suports tradicionals com la televisi\u00f3 ni els mitjans off line per realitzar les seves campanyes. Internet i totes les seves plataformes importen, i molt, en el desenvolupament de les seves estrat\u00e8gies de m\u00e0rqueting i comunicaci\u00f3.<\/div>\n
La personalitzaci\u00f3 en les rebaixes sol ser dif\u00edcil d’aconseguir, per\u00f2 \u00e9s un dels elements que m\u00e9s impacta en els usuaris en \u00e8poca de rebaixes. Normalment tenim idealitzat les rebaixes com un moment d’aglomeracions i d’estr\u00e8s en grans superf\u00edcies. I \u00e9s veritat. Per\u00f2 cada vegada m\u00e9s, les marques estan apostant per la personalitzaci\u00f3 i el control de tots els detalls. Aix\u00f2 els porta a tenir una millor imatge davant els usuaris i que la seva reputaci\u00f3 millori.<\/div>\n
Un bon packaging original suposa un \u00e8xit i un impacte entre els usuaris durant les rebaixes. Com m\u00e9s original i pr\u00e0ctic sigui el packaging millor ser\u00e0 la recepci\u00f3 per part de l’usuari, i aix\u00f2 vol dir que si aix\u00f2 original els clients s’adonaran del bon tracte que volen realitzar-li. I aix\u00f2, \u00e9s primordial perqu\u00e8 els usuaris s’adonin del tracte personalitzat que nomenem anteriorment.<\/div>\n
D’altra banda, l’oferir descomptes molt atractius sempre ha estat la millor manera d’impactar a tots els usuaris en rebaixes. Aix\u00f2 suposa que els usuaris tinguin m\u00e9s incentius per comprar, ja que el seu principal objectiu durant les rebaixes \u00e9s trobar un producte o servei molt barat. Quan parlem de descomptes, cada vegada m\u00e9s aquests s’apliquen al m\u00f3n digital amb la interacci\u00f3 de l’usuari a les xarxes socials de la marca o empresa per, de manera indirecta, fer promoci\u00f3.<\/div>\n
I \u00e9s que en \u00e8poca de rebaixes, la comunicaci\u00f3 i el m\u00e0rqueting s\u00f3n primordials. L’\u00fas de les xarxes socials i de les p\u00e0gines web far\u00e0 cr\u00e9ixer el missatge que es vol transmetre a l’usuari, i d’aquesta manera cridar la seva atenci\u00f3 encara m\u00e9s. I fins a aqu\u00ed el post d’avui en V3rtice, esperem que h\u00e0giu pogut veure qu\u00e8 tipus d’elements impacten als usuaris durant les rebaixes.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com a agència de publicitat de Barcelona sabem que les rebaixes són un dels punts més forts dins del mercat del sector serveis. Tot tipus d’empreses i marques que ofereixen productes i serveis durant les rebaixes reforcen totes les seves estratègies, tant comercials com a comunicatives, per cridar l’atenció i impactar als usuaris.<\/div>\n","protected":false},"author":15,"featured_media":24236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1-300x212.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1-768x542.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/centro-comercial-nueva-york-1.jpg"},"yoast_head":"\nCom impactar als usuaris en les rebaixes - 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