{"id":3768,"date":"2018-01-09T00:00:00","date_gmt":"2018-01-08T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/01\/09\/las-rebaixes-del-corte-ingles-cas-practic\/"},"modified":"2025-06-05T09:41:11","modified_gmt":"2025-06-05T07:41:11","slug":"las-rebaixes-del-corte-ingles-cas-practic","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/las-rebaixes-del-corte-ingles-cas-practic\/","title":{"rendered":"Las rebaixes del Corte Ingl\u00e9s, cas pr\u00e0ctic"},"content":{"rendered":"
Com a\u00a0ag\u00e8ncia de publicitat de Barcelona<\/a> sabem observar qu\u00e8 empreses s\u00f3n les que aprofiten millor el tiratge publicitari. Un dels casos m\u00e9s famosos \u00e9s el del Corte Ingl\u00e9s amb les seves conegudes campanyes en \u00e8poca de rebaixes. I ara, en plena euf\u00f2ria per les rebaixes del mes de gener, el Corte Ingl\u00e9s no ha decebut i ha seguit una estrat\u00e8gia clau.<\/div>\n
Grans empreses del sector de la moda a Espanya han volgut seguir els passos del Corte Ingl\u00e9s a nivell de publicitat i estrat\u00e8gia comunicativa. Per aquest motiu, es pot afirmar que ells van ser els pioners en el desenvolupament de t\u00e8cniques publicit\u00e0ries diferents a la resta d’empreses que hi havia en aquest moment al mercat, i aix\u00f2 va ocasionar que destacar\u00e0 fins al dia d’avui.<\/div>\n
El Corte Ingl\u00e9s, any rere any, sap com fer addicte un anunci, una sintonia o un lema. L’\u00faltim referent va ser el \u201cVulgues-te’m\u201d que va sonar en els caps de mitja poblaci\u00f3 durant tot l’any gr\u00e0cies a l’adaptaci\u00f3 musical que es va fer de la can\u00e7\u00f3 \u201cMenja\u201d de la cantant franc\u00e8s Jain que va aconseguir posicionar-se en els primers llocs de les llistes d’\u00e8xits de Fran\u00e7a, It\u00e0lia, B\u00e8lgica i Pol\u00f2nia. El Corte Ingl\u00e9s va decidir llan\u00e7ar aquesta campanya amb un espot amb l’adaptaci\u00f3 musical de Leo Urrutia pretenent que la gent que vagi a comprar als seus establiments pugui donar-se tamb\u00e9 un capritx. Per aix\u00f2, ells veuen les rebaixes com un motiu per transmetre valors com l’amor, l’afecte i la diversi\u00f3.<\/div>\n
No obstant aix\u00f2, les estrat\u00e8gies comunicatives del Corte Ingl\u00e9s van m\u00e9s enll\u00e0 dels tradicionals anuncis televisius i en paper. A les xarxes socials tamb\u00e9 han sabut aprofitar la seva estirada mitjan\u00e7ant les adaptacions dels seus espots per a tots els seus suports tecnol\u00f2gics. I \u00e9s que, amb les xarxes socials han sabut aprofitar l’estirada de tots els elements m\u00e9s virals d’Internet, i convertir-se en tend\u00e8ncia (sempre a nivell positiu) en els llan\u00e7aments de qualsevol de les seves campanyes.<\/div>\n
A m\u00e9s, un dels principals atractius del Corte Ingl\u00e9s \u00e9s el tracte amb rostres p\u00fablics per cridar l’atenci\u00f3 dels espectadors. Ja se sap amb personatges famosos, el missatge que es vol transmetre sempre \u00e9s m\u00e9s atractiu. Per aquest motiu, amb el pas dels anys el Corte Ingl\u00e9s ha aprofitat l’estirada de personatges coneguts com Elsa Pataki o Ana Obreg\u00f3n entre molts uns altres.<\/div>\n
I \u00e9s que la publicitat, al cap i a la fi, \u00e9s mantenir una estrat\u00e8gia i el Corte Ingl\u00e9s en tots els seus casos de campanyes de rebaixes ha sabut extreure el m\u00e0xim potencial de tots els seus elements. I fins a aqu\u00ed el blog d’avui en V3rtice, esperem que h\u00e0giu pogut veure, en un cas pr\u00e0ctic, el cas de les rebaixes del Corte Ingl\u00e9s durant les rebaixes.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com a agència de publicitat de Barcelona sabem observar què empreses són les que aprofiten millor el tiratge publicitari. Un dels casos més famosos és el del Corte Inglés amb les seves conegudes campanyes en època de rebaixes. I ara, en plena eufòria per les rebaixes del mes de gener, el Corte Inglés no ha decebut i ha seguit una estratègia clau.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1-300x174.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/el-corte-ingles-1.jpg"},"yoast_head":"\nLas rebaixes del Corte Ingl\u00e9s, cas pr\u00e0ctic - 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