{"id":3767,"date":"2018-01-08T00:00:00","date_gmt":"2018-01-07T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/01\/08\/estrategia-publicitaria-per-a-les-rebaixes-2018\/"},"modified":"2025-06-05T09:41:11","modified_gmt":"2025-06-05T07:41:11","slug":"estrategia-publicitaria-per-a-les-rebaixes-2018","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/estrategia-publicitaria-per-a-les-rebaixes-2018\/","title":{"rendered":"Estrat\u00e8gia publicit\u00e0ria per a les rebaixes 2018"},"content":{"rendered":"
Com a\u00a0ag\u00e8ncia de publicitat de Barcelona<\/a> coneixem la import\u00e0ncia de les empreses a realitzar bones estrat\u00e8gies publicit\u00e0ries en \u00e8poques de rebaixes. Des del 7 de gener, s’ha iniciat oficialment el per\u00edode de rebaixes en la majoria d’establiments i empreses que ofereixen qualsevol tipus de producte o servei. I \u00e9s en aquests casos on observem si les empreses realitzen correctament aquestes estrat\u00e8gies.<\/div>\n
\nEn les rebaixes d’hivern la compet\u00e8ncia est\u00e0 molt m\u00e9s present ja que el p\u00fablic s’ha tornat molt m\u00e9s exigent en relaci\u00f3 a la qualitat-preu de tot tipus de productes i serveis. Per aix\u00f2, avui en aquest post, us anem a mostrar algunes de les principals estrat\u00e8gies que utilitzen les empreses.<\/div>\n
\nEl packaging \u00e9s un dels materials promocionals m\u00e9s utilitzats per cridar l’atenci\u00f3 del p\u00fablic. Per a les empreses, aix\u00f2 suposa una inversi\u00f3 en disseny i producci\u00f3 per\u00f2 que a la llarga t\u00e9 els seus fruits. La majoria dels packaging s\u00f3n borses, embolcalls, flyers on apareix el nom i la marca de l’empresa i aix\u00f2 suposa que els clients passin les seves borses per la ciutat deixant el segell de l’empresa hi hagi per on caminin.<\/div>\n
\nUna altra de les estrat\u00e8gies m\u00e9s utilitzades \u00e9s la refer\u00e8ncia als productes o servei estavelles. Totes les empreses tenen un element que crida m\u00e9s l’atenci\u00f3 que la resta, ja sigui per la seva originalitat, la seva funci\u00f3 o pel seu disseny. Aquests elements s’han d’aprofitar en b\u00e9 de l’empresa i aix\u00ed mateix poder extreure benefici durant les rebaixes. \u00c9s a dir, hem d’analitzar els nostres productes i destacar aquell que tingui m\u00e9s estirada entre el p\u00fablic.<\/div>\n
\nAra mateix estem en l’\u00e8poca 3.0 i les xarxes socials i el comer\u00e7 online estan al punt m\u00e9s \u00e0lgid. I les empreses hem d’aprendre a treure el m\u00e0xim de profit. Si tenim un gran aparador comercial com pot ser les xarxes socials o la nostra p\u00e0gina web hem de fer-ho. La funci\u00f3 d’un bon community manager es basa en aix\u00f2, \u00e9s a dir, treure’ls el m\u00e0xim rendiment a les xarxes socials amb una \u00fanica finalitat: vendre.<\/div>\n
\nNo obstant aix\u00f2, la Confederaci\u00f3 Espanyola del Comer\u00e7 (CEC) ha estimat que les PIMES rebaixessin entre un 30% i un 50% els seus articles al comen\u00e7ament de la campanya de rebaixes i fins a un 80% al final de temporada. Est \u00e9s el clar exemple de progressi\u00f3 en rebaixes, \u00e9s a dir, mantenir una estrat\u00e8gia gradual on durant tota la campanya de rebaixes hi hagi preus assequibles i atractius perqu\u00e8 l’\u00e8xit no se centri en els primers dies, sin\u00f3 que duri el m\u00e0xim temps possible.<\/div>\n
\nPer tant, mantenint aquests 4 \u00edtems per seguir una bona estrat\u00e8gia tindrem el major \u00e8xit durant l’\u00e8poca de rebaixes. I fins a aqu\u00ed el post d’avui en v3rtice, esperem que h\u00e0giu pogut observar algunes de les principals estrat\u00e8gies que es poden utilitzar durant l’\u00e8poca de rebaixes en 2018.<\/div>\n","protected":false},"excerpt":{"rendered":"
Com a agència de publicitat de Barcelona coneixem la importància de les empreses a realitzar bones estratègies publicitàries en èpoques de rebaixes. Donis del 7 de gener, s’ha iniciat oficialment el període de rebaixes en la majoria d’establiments i empreses que ofereixen qualsevol tipus de producte o servei. I és en aquests casos on observem si les empreses realitzen correctament aquestes estratègies.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 & RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/incrementar-ventas-en-rebajas-de-enero-1.jpg"},"yoast_head":"\nEstrat\u00e8gia publicit\u00e0ria per a les rebaixes 2018 - V3RTICE<\/title>\n<meta name=\"description\" content=\"Descobreix les estrat\u00e8gies publicit\u00e0ries clau per a destacar en les rebaixes. 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