{"id":3766,"date":"2018-01-05T00:00:00","date_gmt":"2018-01-04T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2018\/01\/05\/publicitat-i-els-programes-de-televisio\/"},"modified":"2025-06-05T09:41:12","modified_gmt":"2025-06-05T07:41:12","slug":"publicitat-i-els-programes-de-televisio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/publicitat-i-els-programes-de-televisio\/","title":{"rendered":"Publicitat i els programes de televisi\u00f3"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Barcelona<\/a> tenim molt present la relaci\u00f3 que es genera entre la publicitat i els programes de televisi\u00f3. Aquesta relaci\u00f3 no sempre \u00e9s perfecta ja que el p\u00fablic, cada vegada m\u00e9s, sol ser molt exigent i ser molt cr\u00edtic amb el contingut publicitari que veu als programes de televisi\u00f3.<\/div>\n<div style=\"text-align: justify;\">No est\u00e0 de m\u00e9s observar el canvi i l&#8217;evoluci\u00f3 de la publicitat dins dels programes de televisi\u00f3 que hi ha hagut en els \u00faltims 30 anys. Aquest canvi ha sorgit gr\u00e0cies a la introducci\u00f3 de les noves tecnologies, les noves t\u00e8cniques de comunicaci\u00f3 i m\u00e0rqueting i la manera de mostrar els productes fan que moltes ocasions estiguem davant de publicitat i no ens adonem. En aquests casos \u00e9s clar exemple de bona publicitat. Mentre que si es veu, clarament, l&#8217;acte publicitari es pot considerar que la t\u00e8cnica utilitzada no \u00e9s la m\u00e9s adequada.<\/div>\n<div style=\"text-align: justify;\">Un clar exemple de bona publicitat als programes de televisi\u00f3 \u00e9s el cas de les marques d&#8217;aigua com Viladrau, Bezoya o Lanjar\u00f3n. En la majoria de programes de televisi\u00f3 sempre hi ha aigua als programes sent aquesta patrocinadora del propi programa. L&#8217;\u00e8xit? Podr\u00edem dir que \u00e9s la naturalitat i el bon fer dins del programa. \u00c9s a dir, que aparegui el nom de la marca o el seu logotip en una grand\u00e0ria superior a qualsevol altre element gr\u00e0fic del programa no \u00e9s un bon signe d&#8217;\u00e8xit, ja que el p\u00fablic ho veur\u00e0 com un element molt for\u00e7at i innecessari.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, un clar exemple de mala publicitat als programes de televisi\u00f3 s\u00f3n els corts que es realitzen enmig del programa per promocionar un producte. Un dels programes que m\u00e9s realitza aquest tipus de publicitat \u00e9s Salva&#8217;m, on els presentadors i col\u00b7laboradors introdueixen tascons publicitaris (gravades o en directe) enmig del programa. Aix\u00f2 suposa, per a l&#8217;espectador, un tall en el contingut que se li est\u00e0 oferint i pot oc\u00f3rrer que l&#8217;espectador canvi\u00ef de cadena.<\/div>\n<div style=\"text-align: justify;\">\u00c9s per aquest motiu, que la publicitat als programes de televisi\u00f3 \u00e9s molt important, per\u00f2 m\u00e9s important \u00e9s el tractament de la publicitat. Com hem comentat, la publicitat t\u00e9 cada vegada m\u00e9s observaci\u00f3 per part del p\u00fablic que es converteix en petit cr\u00edtics que mitjan\u00e7ant les seves xarxes socials poden realitzar qualsevol tipus de comentaris. I molts comentaris negatius poden suposar un gran problema per al propi programa de televisi\u00f3.<\/div>\n<div style=\"text-align: justify;\">La publicitat als programes de televisi\u00f3 ha de ser real, atractiva i cridanera per a l&#8217;espectador. En cas contrari suposa una activitat molt pesada que no vol mantenir l&#8217;usuari. I fins a aqu\u00ed el post d&#8217;avui en v3rtice, esperem que h\u00e0giu pogut veure com hauria de veure&#8217;s als programes de televisi\u00f3.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com a ag&egrave;ncia de publicitat de Barcelona tenim molt present la relaci&oacute; que es genera entre la publicitat i els programes de televisi&oacute;. Aquesta relaci&oacute; no sempre &eacute;s perfecta ja que el p&uacute;blic, cada vegada m&eacute;s, sol ser molt exigent i ser molt cr&iacute;tic amb el contingut publicitari que veu als programes de televisi&oacute;.<\/p>\n","protected":false},"author":15,"featured_media":24244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-y-audiovisual-si-usar"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Disseny &amp; 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