{"id":3761,"date":"2017-12-21T00:00:00","date_gmt":"2017-12-20T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/12\/21\/relacions-publiques-per-a-apir\/"},"modified":"2025-06-05T09:41:13","modified_gmt":"2025-06-05T07:41:13","slug":"relacions-publiques-per-a-apir","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/relacions-publiques-per-a-apir\/","title":{"rendered":"Relacions p\u00fabliques per a APIR"},"content":{"rendered":"<div style=\"text-align: justify;\">V3rtice ag\u00e8ncia de comunicaci\u00f3 i publicitat especialitzada en <a title=\"below the line de Barcelona\" href=\"\/below-the-line\">below the line de Barcelona<\/a>, ha realitzat un altre projecte! V3rtice ha ajudat a promocionar APIR (l&#8217;acad\u00e8mia de preparaci\u00f3 per superar l&#8217;examen PIR de psicologia) en les principals facultats de psicologia de Barcelona. Sabeu com s&#8217;han dut a terme aquestes accions? Avui en el seg\u00fcent post us ho explicarem.<\/div>\n<div style=\"text-align: justify;\">APIR \u00e9s una acad\u00e8mia que es dedica a la preparaci\u00f3 de la prova d&#8217;acc\u00e9s del PIR de psicologia (Psic\u00f2leg intern resident). Es tracta d&#8217;un equip multidisciplinari de docents format per psic\u00f2legs cl\u00ednics PIR, i m\u00e8dics psiquiatres MIR. En APIR s&#8217;ofereixen tant cursos presencials com online adaptats als horaris dels estudiants i que inclouen tot una s\u00e8rie de simulacions d&#8217;ex\u00e0mens reals.<\/div>\n<div style=\"text-align: justify;\">El primer pas d&#8217;aquest projecte va ser la reuni\u00f3 amb el client i l&#8217;an\u00e0lisi. Aix\u00ed, APIR va explicar a V3rtice quins eren els seus objectius, el pressupost que s&#8217;oferia i el p\u00fablic a captar. En aquest sentit, APIR volia centrar-se en els estudiants universitaris de diferents facultats de Barcelona. Els objectius eren d&#8217;una banda, que els estudiants coneguessin APIR abans d&#8217;acabar els seus estudis i tamb\u00e9 que assistissin a una confer\u00e8ncia virtual que es faria el 13 d&#8217;octubre i que parlaria sobre aquesta acad\u00e8mia.<\/div>\n<div style=\"text-align: justify;\">Una vegada analitzats aquests aspectes, ja es podia passar a dissenyar un pla estrat\u00e8gic que inclogu\u00e9s diferents accions comunicatives. D&#8217;aquesta manera, V3rtice va considerar que per captar aquest target concret el millor era repartir una s\u00e8rie de fullets informatius que parl\u00e9s sobre APIR i aquesta confer\u00e8ncia, a les principals universitats de Barcelona i tamb\u00e9 col\u00b7locar uns stands informatius.<\/div>\n<div style=\"text-align: justify;\">Abans d&#8217;enviar a una persona a repartir aquests fullets, primer es va haver de posar en contacte amb les diferents administracions de les universitats per demanar els permisos. A trav\u00e9s de les trucades i el correu electr\u00f2nic es va contactar amb la Universitat Aut\u00f2noma, la Universitat de Barcelona i la Blanquerna. Es va explicar al personal encarregat, \u00e9s a dir, les secret\u00e0ries de la facultat de psicologia i de serveis generals, el prop\u00f2sit de repartir aquests flyers i si es podia posar un stand. Al final, totes van accedir a que una persona repart\u00eds papers informatius a la seva facultat, tot i que van considerar que era millor no posar cap stand.<\/div>\n<div style=\"text-align: justify;\">Per a aquesta estrat\u00e8gia es va pensar quin era el missatge que es volia posar en aquests papers informatius i d&#8217;altra banda, el timing d&#8217;actuaci\u00f3. Aix\u00ed, es va plantejar a les diferents universitats dies diferents d&#8217;una mateixa setmana per repartir els flyers i es va establir unes hores perqu\u00e8 el promotor repart\u00eds els flyers (6 hores). L&#8217;\u00faltima fase va ser l&#8217;execuci\u00f3 de l&#8217;estrat\u00e8gia. Ens vam encarregar de coordinar i gestionar les diferents accions i necessitats t\u00e8cniques i humanes. Per exemple, es va utilitzar a una persona perqu\u00e8 repart\u00eds els flyers durant tres dies i se li va explicar tot el protocol. Finalment, es van avaluar els resultats.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>V3rtice ag&egrave;ncia de comunicaci&oacute; i publicitat especialitzada en below the line de Barcelona, ha realitzat un altre projecte! V3rtice ha ajudat a promocionar APIR (l&#8217;acad&egrave;mia de preparaci&oacute; per superar l&#8217;examen PIR de psicologia) en les principals facultats de psicologia de Barcelona. Sabeu com s&#8217;han dut a terme aquestes accions? Avui en el seg&uuml;ent post us ho explicarem.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1-300x173.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/acceso-materiales-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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