{"id":3760,"date":"2017-12-20T00:00:00","date_gmt":"2017-12-19T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/12\/20\/com-fer-una-cunya-publicitaria-per-gracare\/"},"modified":"2025-06-05T09:41:14","modified_gmt":"2025-06-05T07:41:14","slug":"com-fer-una-cunya-publicitaria-per-gracare","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-fer-una-cunya-publicitaria-per-gracare\/","title":{"rendered":"Com fer una cunya publicit\u00e0ria per Gracare?"},"content":{"rendered":"<div style=\"text-align: justify;\">V3rtice,\u00a0<a title=\"ag\u00e8ncia de publicitat\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat<\/a> est\u00e0 d&#8217;enhorabona! Hem realitzat una cunya publicit\u00e0ria pel centre especialitzat en productes d&#8217;ortop\u00e8dia i ajudes t\u00e8cniques, Gracare, i hem aconseguit que aparegui a Onda Cero, a nivell nacional, durant tres setmanes. A continuaci\u00f3 us explicarem com ha estat aquest projecte.<\/div>\n<div style=\"text-align: justify;\">Gracare \u00e9s un centre especialitzat en productes de suport i serveis relacionats, que contribueix a millorar la qualitat de vida de la gent gran, de les persones amb alguna discapacitat, dels seus familiars, de les persones que els cuiden i dels professionals del sector. Gracare va n\u00e9ixer el 1991 i porta m\u00e9s de 25 anys com a referent en el sector de l&#8217;ortop\u00e8dia. El centre \u00e9s distribu\u00efdor per a marques conegudes, per\u00f2 tamb\u00e9 estan presents en hospitals p\u00fablics i privats de Catalunya.<\/div>\n<div style=\"text-align: justify;\">En primer lloc, hav\u00edem de pensar un missatge per a la cunya publicit\u00e0ria en format radiof\u00f2nic. Gracare ens va facilitar una s\u00e8rie de dades sobre l&#8217;entitat i ens van explicar quins eren imprescindibles perqu\u00e8 apareguessin en la cunya. Ells volien que quan son\u00e9s la pe\u00e7a, els oyents poguessin saber l&#8217;adre\u00e7a, p\u00e0gina web i tel\u00e8fon de contacte, a m\u00e9s dels anys d&#8217;experi\u00e8ncia que portaven en el sector i els serveis que oferien.<\/div>\n<div style=\"text-align: justify;\">Una vegada ten\u00edem clar quins eren els objectius de Gracare i el p\u00fablic al que ens hav\u00edem de dirigir (persones amb alguna discapacitat, persones majors o familiars d&#8217;aquests) hav\u00edem de pensar una estrat\u00e8gia. El missatge havia de ser institucional, per\u00f2 tamb\u00e9 havia d&#8217;incloure algun ganxo que crid\u00e9s l&#8217;atenci\u00f3 d&#8217;aquest p\u00fablic. Per exemple, incloure un di\u00e0leg entre dos pacients o alguna pregunta ret\u00f2rica.<\/div>\n<div style=\"text-align: justify;\">Per aconseguir m\u00e9s creativitat, \u00e9s d&#8217;utilitat fer un brainstorming entre diferents persones i despr\u00e9s llegir-se les propostes de cadascun i barrejar les parts que estiguin millors. Aix\u00ed doncs, V3rtice va seguir aquesta estrat\u00e8gia. En el missatge final es va comen\u00e7ar incloent els diferents productes que ven Gracare (cadires de rodes, scooters, arnesos\u2026), el nom del centre i els seus serveis i les dades de contacte. Finalment, es va incloure una frase final en la qual s&#8217;esmentava l&#8217;experi\u00e8ncia que tenia en el sector i que ajudava a tancar la cunya.<\/div>\n<div style=\"text-align: justify;\">L&#8217;altra part del projecte va consistir en la relaci\u00f3 amb els mitjans. En aquest sentit, es va optar per contactar amb Onda Cero, ja que \u00e9s una de les r\u00e0dios que tenen m\u00e9s audi\u00e8ncia a nivell estatal i es va establir que la cunya estaria en emissi\u00f3 unes tres setmanes, amb una durada de 30 segons. Finalment, despr\u00e9s d&#8217;acordar el pressupost amb el mitj\u00e0 i amb l&#8217;entitat es va executar el pla.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>V3rtice, ag&egrave;ncia de publicitat est&agrave; d&#8217;enhorabona! Hem realitzat una cunya publicit&agrave;ria pel centre especialitzat en productes d&#8217;ortop&egrave;dia i ajudes t&egrave;cniques, Gracare, i hem aconseguit que aparegui a Onda Cero, a nivell nacional, durant tres setmanes. A continuaci&oacute; us explicarem com ha estat aquest projecte.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; 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