{"id":3758,"date":"2017-12-18T00:00:00","date_gmt":"2017-12-17T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/12\/18\/com-gestionar-una-mala-publicitat-duna-marca\/"},"modified":"2025-06-05T09:41:14","modified_gmt":"2025-06-05T07:41:14","slug":"com-gestionar-una-mala-publicitat-duna-marca","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/com-gestionar-una-mala-publicitat-duna-marca\/","title":{"rendered":"Com gestionar una mala publicitat d&#8217;una marca?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a <a title=\"ag\u00e8ncia de publicitat de Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Barcelona<\/a>, sabem que una mala publicitat pot portar a la p\u00e8rdua de moltes vendes per a una empresa. Per aix\u00f2, \u00e9s important que totes les companyies comptin amb un protocol d&#8217;actuaci\u00f3 per evitar la mala publicitat, per\u00f2 tamb\u00e9 que estableixi una s\u00e8rie d&#8217;estrat\u00e8gies a seguir en cas de sofrir comentaris negatius.<\/div>\n<div style=\"text-align: justify;\">Avui en el blog de V3rtice explicarem alguns trucs per gestionar la mala publicitat d&#8217;una marca. El primer que cal fer quan es pateix una situaci\u00f3 de crisi que pot afectar a la reputaci\u00f3 d&#8217;una empresa \u00e9s recon\u00e8ixer que hi ha un problema. Si ens neguem a veure-ho, aquests poden empitjorar i fer perillar l&#8217;exist\u00e8ncia de la marca. Una vegada reconegut que hi ha un problema, ser\u00e0 m\u00e9s f\u00e0cil identificar-lo i com a conseq\u00fc\u00e8ncia, posar en marxa un pla d&#8217;actuaci\u00f3.<\/div>\n<div style=\"text-align: justify;\">Quan es d\u00f3na una situaci\u00f3 de mala publicitat, cal actuar immediatament per\u00f2 adoptant un enfocament lent i progressiu. \u00c9s a dir, canviant a poc a poc la imatge de la marca fins que el p\u00fablic torni a relacionar-la amb valors positius. Aix\u00ed per exemple, si es tracta d&#8217;un restaurant de menjar r\u00e0pid que ha estat acusat de causar obesitat, no pot pretendre que en el primer dia que llanci un espot promocionant les seves amanides, tothom se\u2019l cregui. No obstant aix\u00f2, a trav\u00e9s d&#8217;aquesta acci\u00f3 i d&#8217;unes altres que vinculin l&#8217;empresa amb productes de qualitat i nutritius, es pot recuperar la bona reputaci\u00f3.<\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera, \u00e9s necessari crear continguts positius de qualitat i optimitzar-los perqu\u00e8 ocupin les primeres posicions en els cercadors com Google. Aquests continguts poden redactar-se a trav\u00e9s d&#8217;algun blog de l&#8217;empresa, de la seva p\u00e0gina web, d&#8217;una entrada en Wikipedia o a trav\u00e9s de les xarxes socials. A m\u00e9s de redactar continguts positius propis, tamb\u00e9 \u00e9s molt \u00fatil comptar amb contingut escrit per tercers que donin credibilitat a la nostra marca. En aquest sentit, una bona idea \u00e9s crear algun esdeveniment o roda de premsa destinat als mitjans de comunicaci\u00f3 perqu\u00e8 parlin de l&#8217;empresa.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, \u00e9s molt important monitoritzar tot all\u00f2 que es diu de la nostra marca a trav\u00e9s d&#8217;eines com google analytics, per aix\u00ed prevenir errors o definir estrat\u00e8gies de comunicaci\u00f3. Finalment, en el cas de rebre comentaris negatius a trav\u00e9s de les xarxes socials o les webs, cal respondre amablement, admetent els errors en cas que els hi hagi i proporcionant alguna soluci\u00f3 provisional. Per aix\u00f2, cal cuidar al m\u00e0xim els nostres usuaris i tractar de fer nostres els seus problemes, perqu\u00e8 no se sentin ignorats.<\/div>\n<div style=\"text-align: justify;\">En definitiva, construir-se una bona reputaci\u00f3 \u00e9s un treball ardu i labori\u00f3s, que requereix de temps i paci\u00e8ncia. De vegades n&#8217;hi ha prou amb un petit error per desencadenar un efecte domin\u00f3 i que la teva empresa sigui vista amb mals ulls. Per aquest motiu, cal sempre comptar amb un pla d&#8217;actuaci\u00f3 que marqui les estrat\u00e8gies que hem de seguir en cas d&#8217;una situaci\u00f3 de crisi i prevenir les seg\u00fcents que puguin venir.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com a ag&egrave;ncia de publicitat de Barcelona, sabem que una mala publicitat pot portar a la p&egrave;rdua de moltes vendes per a una empresa. Per aix&ograve;, &eacute;s important que totes les companyies comptin amb un protocol d&#8217;actuaci&oacute; per evitar la mala publicitat, per&ograve; tamb&eacute; que estableixi una s&egrave;rie d&#8217;estrat&egrave;gies a seguir en cas de sofrir comentaris negatius.<\/p>\n","protected":false},"author":15,"featured_media":24273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1-300x199.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1-768x510.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/document-428334960720-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com gestionar una mala publicitat d&#039;una marca? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Compte amb la mala publicitat. 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