{"id":3755,"date":"2017-12-13T00:00:00","date_gmt":"2017-12-12T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/12\/13\/tot-val-a-la-publicitat\/"},"modified":"2025-06-05T09:41:16","modified_gmt":"2025-06-05T07:41:16","slug":"tot-val-a-la-publicitat","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/tot-val-a-la-publicitat\/","title":{"rendered":"Tot val a la publicitat?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a\u00a0<a title=\"ag\u00e8ncia de publicitat de Barcelona\" href=\"\/agencia-publicitat-barcelona\">ag\u00e8ncia de publicitat de Barcelona<\/a> especialitzada en la creaci\u00f3 de campanyes i v\u00eddeos publicitaris, sabem que les marques tenen com a objectiu final vendre i per aix\u00f2, utilitzen qualsevol eina que estigui a les seves mans per aconseguir-ho. No obstant aix\u00f2, cal tenir en compte que no tot val en publicitat, cal seguir uns valors \u00e8tics.<\/div>\n<div style=\"text-align: justify;\">Avui en el blog de V3rtice explicarem per qu\u00e8 hi ha certs l\u00edmits que no es poden creuar al m\u00f3n de la publicitat i parlarem sobre el que no han de fer els anunciants. Estem en una \u00e8poca en la qual som m\u00e9s lliures que mai i sempre que podem defensem el nostre dret a la llibertat d&#8217;expressi\u00f3. No obstant aix\u00f2, a vegades aquest dret col\u00b7lectiu pot topar-se amb altres drets i amb certs principis \u00e8tics i \u00e9s en aquest cas, quan hem de saber distingir on estan els l\u00edmits.<\/div>\n<div style=\"text-align: justify;\">Per\u00f2 per qu\u00e8 al m\u00f3n de la publicitat no es pot anunciar qualsevol cosa? Per comen\u00e7ar, hem de ser conscients que tot el que s&#8217;anuncia en televisi\u00f3, premsa i sobretot internet, \u00e9s vist per un gran nombre d&#8217;audi\u00e8ncia que interioritza el missatge i les imatges que li transmetem. Aix\u00ed, no podem promoure certs estereotips contra col\u00b7lectius considerats tradicionalment desfavorits ni certes idees que fomentin l&#8217;odi, el sexisme, el racisme, la viol\u00e8ncia o el mal gust.<\/div>\n<div style=\"text-align: justify;\">Encara que la publicitat t\u00e9 una finalitat d&#8217;entreteniment, tamb\u00e9 t\u00e9 una finalitat educativa. Aix\u00ed que, a m\u00e9s d&#8217;introduir unes determinades idees en el p\u00fablic, els anuncis tamb\u00e9 poden impulsar-ho a realitzar unes determinades accions que poden arribar a ser negatives. D&#8217;altra banda, \u00e9s important anar amb compte amb el missatge i les imatges que es difonen ja que pot arribar al p\u00fablic m\u00e9s vulnerable: els nens.<\/div>\n<div style=\"text-align: justify;\">D&#8217;aquesta manera, els professionals han de regir-se per una s\u00e8rie de normes \u00e8tiques i ser responsables amb el contingut que creen perqu\u00e8 pot tenir m\u00e9s repercussions de les que es poden esperar. Un bon anunci, doncs, \u00e9s aquell que explica una hist\u00f2ria, emociona i impacta per\u00f2 que est\u00e0 \u00a0lliure d&#8217;estereotips i no pregona un discurs d&#8217;odi ni provoca mal gust.<\/div>\n<div style=\"text-align: justify;\">En definitiva, la majoria de publicistes busquen generar impacte al seu p\u00fablic objectiu i ser recordats. No obstant aix\u00f2, altres busquen cridar tant l&#8217;atenci\u00f3 que els \u00e9s igual si generen pol\u00e8mica i incompleixen alguns principis \u00e8tics. Per\u00f2 al m\u00f3n de la publicitat cal recordar que no tot val i s\u2019ha de sempre responsables perqu\u00e8 tot el que es difon pot tenir conseq\u00fc\u00e8ncies.<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Com a ag&egrave;ncia de publicitat de Barcelona especialitzada en la creaci&oacute; de campanyes i v&iacute;deos publicitaris, sabem que les marques tenen com a objectiu final vendre i per aix&ograve;, utilitzen qualsevol eina que estigui a les seves mans per aconseguir-ho. No obstant aix&ograve;, cal tenir en compte que no tot val en publicitat, cal seguir uns valors &egrave;tics.<\/p>\n","protected":false},"author":15,"featured_media":24284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/woman-391555960720.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tot val a la publicitat? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Les marques busquen resultats, per\u00f2 com a ag\u00e8ncia creiem que no tot val en publicitat. 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