{"id":3754,"date":"2017-12-12T00:00:00","date_gmt":"2017-12-11T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/12\/12\/trucs-per-tenir-una-bona-relacio-amb-els-mitjans-de-comunicacio\/"},"modified":"2025-06-05T09:41:16","modified_gmt":"2025-06-05T07:41:16","slug":"trucs-per-tenir-una-bona-relacio-amb-els-mitjans-de-comunicacio","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/trucs-per-tenir-una-bona-relacio-amb-els-mitjans-de-comunicacio\/","title":{"rendered":"Trucs per tenir una bona relaci\u00f3 amb els mitjans de comunicaci\u00f3"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 de Barcelona especialitzada en <a title=\"gabinets de premsa\" href=\"\/gabinet-de-premsa-barcelona\">gabinets de premsa<\/a>, sabem que els mitjans de comunicaci\u00f3 s\u00f3n un canal molt efectiu a l&#8217;hora d&#8217;arribar al nostre p\u00fablic objectiu i promocionar els nostres serveis i productes. Per aix\u00f2, moltes empreses els interessa establir contacte amb els periodistes i mantenir una bona relaci\u00f3 amb ells.<\/div>\n<div style=\"text-align: justify;\">Avui al blog de V3rtice explicarem alguns trucs per tenir una bona relaci\u00f3 amb els mitjans. Els gabinets de premsa de les empreses necessiten als mitjans perqu\u00e8 els donin visibilitat, igual que els mitjans necessiten a les empreses com a generadores de contingut. D&#8217;aquesta manera, la relaci\u00f3 entre ambdues institucions hauria de ser de coexist\u00e8ncia i de mutu inter\u00e8s.<\/div>\n<div style=\"text-align: justify;\">El primer pas que cal tenir en compte \u00e9s facilitar el treball dels periodistes. En aquest sentit, l&#8217;empresa han d&#8217;enviar-li al periodista informaci\u00f3 que sigui noticiable i de valor period\u00edstic, que cridi l&#8217;atenci\u00f3 i estigui ben redactada, doncs les redaccions reben milers de notes de premsa al dia i per tant, no els ser\u00e0 dif\u00edcil descartar les que no els interessin. Encara que sol ser complicat convertir un contingut publicitari en un notici\u00f2s, cal saber aportar dades rellevants i camuflar b\u00e9 les notes.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, \u00e9s important no exercir massa pressi\u00f3 als professionals de la informaci\u00f3 perqu\u00e8 publiquin les nostres notes. El clima que s&#8217;ha de generar entre empreses i mitjans ha de ser de confian\u00e7a, de manera que quan s&#8217;hagi enviat un comunicat de premsa no s\u2019ha de trucar constantment a les redaccions per veure si es publica. Es pot fer seguiment i trucar una o dues vegades, per\u00f2 sempre evitant les exig\u00e8ncies.<\/div>\n<div style=\"text-align: justify;\">Cal tenir present que les relacions amb els mitjans es construeixen a poc a poc. Aix\u00ed, pot ser \u00fatil construir una base de dades personalitzada per temes i en les quals s&#8217;inclogui els noms i tel\u00e8fons de periodistes concrets. Quan es truqui per enviar una nota es far\u00e0 a un periodista determinat de la base de dades que ja ens coneixer\u00e0 i per tant, ser\u00e0 m\u00e9s f\u00e0cil vendre-li la nota.<\/div>\n<div style=\"text-align: justify;\">Finalment, \u00e9s important facilitar als mitjans totes les dades possibles perqu\u00e8 no hagin de buscar en un altre lloc. En aquest sentit, en la nota hem de facilitar les dades de contacte de la persona que l&#8217;ha escrit per si el periodista t\u00e9 algun dubte, aix\u00ed com algun par\u00e0graf que resumeixi la hist\u00f2ria de l&#8217;empresa, la seva activitat i el que la distingeix de la compet\u00e8ncia.<\/div>\n<div style=\"text-align: justify;\">En conclusi\u00f3, encara que els mitjans de comunicaci\u00f3 necessiten als gabinets de les empreses tant com les empreses necessiten als mitjans, \u00e9s important mantenir una relaci\u00f3 amistosa, ja que els mitjans \u00a0poden arribar a generar molts impactes al p\u00fablic directe de les companyies.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; de Barcelona especialitzada en gabinets de premsa, sabem que els mitjans de comunicaci&oacute; s&oacute;n un canal molt efectiu a l&#8217;hora d&#8217;arribar al nostre p&uacute;blic objectiu i promocionar els nostres serveis i productes. Per aix&ograve;, moltes empreses els interessa establir contacte amb els periodistes i mantenir una bona relaci&oacute; amb ells.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1-300x191.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1-768x488.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/cup-2884023960720-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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