{"id":3752,"date":"2017-12-05T00:00:00","date_gmt":"2017-12-04T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/12\/05\/que-son-els-influncers\/"},"modified":"2025-06-05T09:41:16","modified_gmt":"2025-06-05T07:41:16","slug":"que-son-els-influncers","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-son-els-influncers\/","title":{"rendered":"QU\u00c8 S\u00d3N ELS INFLUNCERS?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Com a ag\u00e8ncia de comunicaci\u00f3 de Barcelona, especialitzada en\u00a0<a title=\"gesti\u00f3 de influencers\" href=\"\/gestio-amb-influencers\">gesti\u00f3 de influencers<\/a> som conscients que els influencers s\u00f3n molt importants a l&#8217;hora de millorar la reputaci\u00f3 d&#8217;una marca i donar credibilitat a un producte. Per aix\u00f2, m\u00e9s d&#8217;un 73% dels encarregats de m\u00e0rqueting porten dos anys o m\u00e9s treballant amb influencers, segons dades de l&#8217;informe d&#8217;Auguri.<\/p>\n<\/div>\n<div style=\"text-align: justify;\">Avui en el blog de V3rtice explicarem que s\u00f3n els tan coneguts influencers i quins beneficis ens poden aportar al nostre negoci. Per comen\u00e7ar, un influencer \u00e9s una persona que utilitza les xarxes socials per parlar sobre un o diversos temes en concret del que \u00e9s expert. No t\u00e9 per qu\u00e8 ser necess\u00e0riament fam\u00f3s, per\u00f2 si \u00e9s conegut dins de la seva especialitat i \u00e9s capa\u00e7 d&#8217;influir en l&#8217;opini\u00f3 de la gent i fer que passin a l&#8217;acci\u00f3.<\/div>\n<div style=\"text-align: justify;\">Per aquest motiu, les empreses cada vegada m\u00e9s contracten influencers per ajudar a cr\u00e9ixer el seu negoci. Moltes companyies s&#8217;han adonat que els consumidors ja no veuen la publicitat amb bons ulls i necessiten a algun referent que els gui\u00ef i els ajudi a prendre decisions. La gent veu als influencers amb bons ulls perqu\u00e8 s\u00f3n persones com ells i aix\u00f2 fa que els seus consells semblin m\u00e9s aut\u00e8ntics i reals.<\/div>\n<div style=\"text-align: justify;\">Una dels avantatges de treballar amb influencers \u00e9s que pots arribar directament al teu n\u00ednxol de mercat. Simplement has d&#8217;analitzar quin \u00e9s el teu p\u00fablic i quines persones s\u00f3n els seus l\u00edders d&#8217;opini\u00f3. D&#8217;aquesta manera, els influencers poden donar-te acc\u00e9s a una audi\u00e8ncia que segurament no podries aconseguir per tu mateix. A m\u00e9s, els influencers s\u00f3n capa\u00e7os de mobilitzar les opinions del teu p\u00fablic potencial i d&#8217;influir en les seves decisions de forma efectiva.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, centrar-se en una sola persona ajuda a personalitzar el negoci i a fer que el p\u00fablic objectiu relacioni de seguida la persona influenciadora amb una marca concreta. Els influencers a trav\u00e9s dels seus missatges i paraules expliquen la seva experi\u00e8ncia amb una marca o producte i ajuden a que el p\u00fablic tingui confian\u00e7a en ells. Aix\u00ed mateix, els influencers tamb\u00e9 generen participaci\u00f3 sobre una tem\u00e0tica espec\u00edfica, fet que pot ser \u00fatil si es vol con\u00e8ixer les opinions de la gent per aix\u00ed millorar.<\/div>\n<div style=\"text-align: justify;\">En definitiva, tant si una empresa vol llan\u00e7ar un nou producte o millorar la seva reputaci\u00f3 hauria d&#8217;incloure en el seu pla de comunicaci\u00f3 la gesti\u00f3 amb influencers. Aix\u00ed, aquests li ajudaran a guanyar visibilitat i millorar el posicionament web i podr\u00e0 augmentar els seus clients.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; de Barcelona, especialitzada en gesti&oacute; de influencers som conscients que els influencers s&oacute;n molt importants a l&#8217;hora de millorar la reputaci&oacute; d&#8217;una marca i donar credibilitat a un producte. Per aix&ograve;, m&eacute;s d&#8217;un 73% dels encarregats de m&agrave;rqueting porten dos anys o m&eacute;s treballant amb influencers, segons dades de l&#8217;informe d&#8217;Auguri.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1-768x511.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/girl-926225960720-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QU\u00c8 S\u00d3N ELS INFLUNCERS? 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