{"id":3751,"date":"2017-12-04T00:00:00","date_gmt":"2017-12-03T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/12\/04\/el-bon-us-de-les-newsletter-exit-assegurat\/"},"modified":"2025-06-05T09:41:16","modified_gmt":"2025-06-05T07:41:16","slug":"el-bon-us-de-les-newsletter-exit-assegurat","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/el-bon-us-de-les-newsletter-exit-assegurat\/","title":{"rendered":"EL BON \u00daS DE LES NEWSLETTER: \u00c8XIT ASSEGURAT"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 de Barcelona especialitzada en\u00a0<a title=\" planificaci\u00f3 de mitjans\" href=\"\/planificacio-mitjans-barcelona\">planificaci\u00f3 de mitjans<\/a>, sabem que la newsletter s&#8217;ha convertit \u00e9s una de les t\u00e8cniques m\u00e9s utilitzades en m\u00e0rqueting per les empreses per fidelitzar al seu p\u00fablic i donar a con\u00e8ixer totes les novetats sobre la marca o producte.<\/div>\n<div style=\"text-align: justify;\">Avui a <a href=\"https:\/\/v3rtice.srvcactus.com\/ca\/\">V3rtice<\/a> explicarem qu\u00e8 s\u00f3n les newsletter i com utilitzar-les per tenir un \u00e8xit assegurat. Encara que les xarxes socials i blogs s\u00f3n molt utilitzades en l&#8217;actualitat, les newsletter segueixen sent una pr\u00e0ctica acceptada entre els internautes per informar-se sobre una marca. De fet, segons dades de Statista, un 32% dels usuaris estan subscrits a diferents newsletter.<\/div>\n<div style=\"text-align: justify;\">Per\u00f2 que \u00e9s una newsletter? La newsletter \u00e9s una publicaci\u00f3 informativa sobre una marca que es distribueix a trav\u00e9s del correu electr\u00f2nic peri\u00f2dicament. No obstant aix\u00f2, es diferencia del mailing perqu\u00e8 els que reben la publicaci\u00f3 solen ser subscriptors que pr\u00e8viament han sol\u00b7licitat rebre informaci\u00f3 sobre l&#8217;empresa. En el mailing, en canvi, el correu s&#8217;envia massivament a diferents persones que es troben en una base de dades per\u00f2 que no han donat el seu consentiment.<\/div>\n<div style=\"text-align: justify;\">Per tal de tenir \u00e8xit a l\u2019enviar una newsletter, primer de tot cal dissenyar el butllet\u00ed amb l\u2019eina que millor s&#8217;adapti a les teves necessitats. Alguns exemples s\u00f3n Mailchimp, MailRelay o Mailify que permeten crear dissenys atractius per informar sobre la marca i que s\u00f3n molt f\u00e0cils d&#8217;utilitzar. El disseny de la newsletter ha de seguir la mateixa imatge corporativa de l&#8217;empresa, els mateixos colors i fins i tot la mateixa tipografia. D&#8217;aquesta manera, el subscriptor podr\u00e0 recon\u00e8ixer perfectament la marca.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, abans de realitzar els enviaments haur\u00e0s de tenir suficients subscriptors que donin perm\u00eds per rebre la informaci\u00f3. Alguns dels consells per captar m\u00e9s subscriptors s\u00f3n realitzar algun esdeveniment o oferir algun descompte. Una vegada aconseguits, cal tenir en compte que la newsletter ha de ser atractiva i cridar l&#8217;atenci\u00f3. D&#8217;aquesta manera, el titular i l&#8217;assumpte del correu han de ser curts i destacats i la informaci\u00f3 que es d\u00f3na ha d&#8217;incloure crides a l&#8217;acci\u00f3. A m\u00e9s, la newsletter ha de poder adaptar-se a diferents dispositius (m\u00f2bils, tabletes, PC\u2026).<\/div>\n<div style=\"text-align: justify;\">En definitiva, una newsletter aporta molts avantatges per a una empresa com que no requereix d&#8217;una inversi\u00f3 econ\u00f2mica molt gran, aconsegueix arribar directament al p\u00fablic objectiu i \u00e9s un canal perfecte per fidelitzar a clients i, fins i tot, vendre productes.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\">Com a ag&egrave;ncia de comunicaci&oacute; de Barcelona especialitzada en planificaci&oacute; de mitjans, sabem que la newsletter s&#8217;ha convertit &eacute;s una de les t&egrave;cniques m&eacute;s utilitzades en m&agrave;rqueting per les empreses per fidelitzar al seu p&uacute;blic i donar a con&egrave;ixer totes les novetats sobre la marca o producte.<\/div>\n","protected":false},"author":15,"featured_media":24286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-3751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-ca-2"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"M\u00e0rqueting Digital","term_id":113,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/marketing-digital-ca-2\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1-300x200.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1-768x512.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/58433037708dfe298056b-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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