{"id":3749,"date":"2017-11-30T00:00:00","date_gmt":"2017-11-29T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/30\/press-kit-la-informacio-imprescindible-per-a-qualsevol-periodista\/"},"modified":"2025-06-05T09:41:17","modified_gmt":"2025-06-05T07:41:17","slug":"press-kit-la-informacio-imprescindible-per-a-qualsevol-periodista","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/press-kit-la-informacio-imprescindible-per-a-qualsevol-periodista\/","title":{"rendered":"PRESS KIT, LA INFORMACI\u00d3 IMPRESCINDIBLE PER A QUALSEVOL PERIODISTA"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en <a title=\"gabinets de premsa\" href=\"\/gabinet-de-premsa-barcelona\">gabinets de premsa<\/a>, sabem que el Press Kit \u00e9s un document imprescindible que hem d&#8217;oferir als periodistes en rodes de premsa o esdeveniments. D&#8217;aquesta manera, ens assegurem que els mitjans de comunicaci\u00f3 tinguin suficient informaci\u00f3 per si han de fer un article o volen complementar la nota de premsa que els facilitem.<\/div>\n<div style=\"text-align: justify;\">Avui en el blog de V3rtice explicarem que \u00e9s un Press Kit, com estructurar-ho i perqu\u00e8 hem de tenir-lo. Per comen\u00e7ar, un Press Kit \u00e9s una s\u00e8rie de materials que inclouen documents, fotografies, i elements promocionals recollits en un paquet, que se sol distribuir o enviar a la premsa en les rodes de premsa. Aquest Press Kit ha de contenir la informaci\u00f3 m\u00e9s important de l&#8217;empresa, marca o producte que es volen transmetre, aix\u00ed com els valors de la companyia.<\/div>\n<div style=\"text-align: justify;\">Per realitzar un bon Press Kit cal seguir uns passos. En primer lloc, incloure el logotip de l&#8217;empresa, que \u00e9s la representaci\u00f3 gr\u00e0fica d&#8217;aquesta i per tant, ha de tenir-se en compte en cada Press Kit que es realitzi. A continuaci\u00f3, s\u2019ha d&#8217;explicar els serveis de la companyia, els seus productes, les \u00e0rees de negoci\u2026 La hist\u00f2ria de la marca o biografia, tamb\u00e9 \u00e9s un element que cal tenir en compte. En aquest punt, s&#8217;explicar\u00e0 com va n\u00e9ixer l&#8217;empresa, els membres que la van fundar. etc.<\/div>\n<div style=\"text-align: justify;\">Un altre punt que ha d&#8217;incloure&#8217;s en un Pres Kit \u00e9s els valors i objectius de la marca. En aquest sentit, es redactaran aquells elements que es vulguin destacar de l&#8217;empresa que pugui ajudar a posicionar millor la marca. A m\u00e9s, tamb\u00e9 es poden incloure les aparicions que la companyia ha tingut en la premsa, com a entrevistes o links a articles i reportatges. Finalment, les dades de contacte s\u00f3n molt importants perqu\u00e8 el periodista pugui cridar o enviar un missatge en cas que necessiti m\u00e9s informaci\u00f3 o aclarir dubtes. En el document tamb\u00e9 es poden incloure fotografies i tot tipus de material que complementi el Press Kit.<\/div>\n<div style=\"text-align: justify;\">En relaci\u00f3 a la import\u00e0ncia del Press Kit, cal tenir en compte que el Press Kit o document de premsa \u00e9s important ja que complementa la roda de premsa i ajuda als periodistes a tenir un acc\u00e9s m\u00e9s immediat a la informaci\u00f3 sense que hagin de buscar-la en un altra banda. A m\u00e9s, si algun mitj\u00e0 no ha pogut assistir t\u00e9 tota la informaci\u00f3 que necessita en aquesta.<\/div>\n<div style=\"text-align: justify;\">En definitiva, gr\u00e0cies al Press Kit, les relacions amb els periodistes s&#8217;enforteixen ja que s&#8217;ofereix informaci\u00f3 rellevant i noticiosa, a m\u00e9s d&#8217;algun obsequi promocional de la marca.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en gabinets de premsa, sabem que el Press Kit &eacute;s un document imprescindible que hem d&#8217;oferir als periodistes en rodes de premsa o esdeveniments. D&#8217;aquesta manera, ens assegurem que els mitjans de comunicaci&oacute; tinguin suficient informaci&oacute; per si han de fer un article o volen complementar la nota de premsa que els facilitem.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1-300x169.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/filefolderwithdocuments23909830671-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press kit -La informaci\u00f3 imprescindible pel periodista - V3RTICE<\/title>\n<meta name=\"description\" content=\"Com a experts en gabinets de premsa, en V3rtice destaquem el Press Kit en esdeveniment. 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