{"id":3748,"date":"2017-11-28T00:00:00","date_gmt":"2017-11-27T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/28\/fases-duna-comunicacio-de-crisi-que-cal-fer\/"},"modified":"2025-06-05T09:41:17","modified_gmt":"2025-06-05T07:41:17","slug":"fases-duna-comunicacio-de-crisi-que-cal-fer","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/fases-duna-comunicacio-de-crisi-que-cal-fer\/","title":{"rendered":"FASES D&#8217;UNA COMUNICACI\u00d3 DE CRISI: QU\u00c8 CAL FER?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en <a title=\"gabinets de premsa de Barcelona\" href=\"\/gabinet-de-premsa-barcelona\">gabinets de premsa de Barcelona<\/a>, som conscients que en una situaci\u00f3 de crisi \u00e9s important saber comunicar, minimitzant els danys que puguin afectar a la imatge de l&#8217;empresa. De fet, hi ha marques que d&#8217;una situaci\u00f3 de crisi aconsegueixen promocionar-se i millorar la seva reputaci\u00f3.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice explicarem quins tipus de situacions es poden catalogar com a situacions de crisis i quins passos cal seguir en aquests casos. Les situacions de crisis s\u00f3n aquells esdeveniments impredictibles que amenacen la reputaci\u00f3 de l&#8217;empresa i poden generar resultats negatius. Hi ha diferents tipus de crisis que pot patir una companyia: econ\u00f2mica (com la reducci\u00f3 de beneficis), t\u00e8cnica (com les avaries), intraempresarial (per exemple la corrupci\u00f3), de comunicaci\u00f3 (com els problemes d&#8217;imatge o rumors), entre d\u2019altres.<\/div>\n<div style=\"text-align: justify;\">\u00c9s en aquests moments en els quals cal prendre decisions amb molta pressi\u00f3 i poc marge de temps, ja que la situaci\u00f3 requereix d&#8217;una resposta immediata o en cas contrari els danys poden ser irreversibles. Per aquest motiu, \u00e9s convenient que l&#8217;empresa tingui per endavant un pla d&#8217;actuaci\u00f3 que es cobreixin totes les variables i deixi poc espai al factor sort o atzar.<\/div>\n<div style=\"text-align: justify;\">El primer pas per resoldre una situaci\u00f3 semblant \u00e9s ser humils i acceptar que hi ha un problema. Solament aix\u00ed podrem analitzar els petits problemes i evitar que es facin m\u00e9s grans. Un altre consell a tenir en compte, \u00e9s que no hem de mentir al nostre p\u00fablic. Hem de modular el que diem i ser cautelosos, per\u00f2 en tot moment hem de ser sincers i honests ja que en una societat digital \u00e9s molt f\u00e0cil que es descobreixin les mentides i aix\u00f2 nom\u00e9s empitjoraria la situaci\u00f3. A m\u00e9s, cal tenir una bona comunicaci\u00f3 interna amb els treballadors que poden sentir malestar per veure&#8217;s involucrats en aquesta situaci\u00f3. Cal ser transparents amb la plantilla perqu\u00e8 no augmenti la seva inquietud.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, cal respondre als comentaris negatius, especialment a les xarxes socials per fer veure als clients que se&#8217;ls est\u00e0 escoltant. En aquest sentit, \u00e9s molt \u00fatil comptar amb un sistema de motoritzaci\u00f3 de les xarxes socials, d&#8217;alg\u00fa que s&#8217;encarregui de controlar que es diu a les xarxes sobre la marca i d&#8217;actuar en conseq\u00fc\u00e8ncia. A m\u00e9s de la motoritzaci\u00f3 de les xarxes socials, tamb\u00e9 cal seguir amb atenci\u00f3 que diuen els mitjans de comunicaci\u00f3 (clipping) per saber l&#8217;abast de la crisi.<\/div>\n<div style=\"text-align: justify;\">Finalment, \u00e9s important aportar una soluci\u00f3 i explicar a trav\u00e9s de la p\u00e0gina web quin ha estat. D&#8217;aquesta manera, ens assegurem que si alg\u00fa es vol i informar del que ha passat no ho faci a trav\u00e9s de terceres persones que solament expliquin el problema. Quan s&#8217;expliqui la soluci\u00f3 caldr\u00e0 oferir dades objectives i frases curtes amb un missatge clar, que tothom pugui entendre.<\/div>\n<div style=\"text-align: justify;\">En definitiva, en situacions de crisis \u00e9s fonamental que una empresa vagi un pas per davant i no es limiti a respondre. Cal actuar amb rapidesa, analitzant el problema i trobant la millor soluci\u00f3 per a aquest. D&#8217;aquesta manera, aconseguirem minimitzar els impactes negatius i recuperar la bona imatge de la marca.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en gabinets de premsa de Barcelona, som conscients que en una situaci&oacute; de crisi &eacute;s important saber comunicar, minimitzant els danys que puguin afectar a la imatge de l&#8217;empresa. De fet, hi ha marques que d&#8217;una situaci&oacute; de crisi aconsegueixen promocionar-se i millorar la seva reputaci&oacute;.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1-300x168.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/seven-people-at-meeting-on-office-725x405-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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