{"id":3747,"date":"2017-11-27T00:00:00","date_gmt":"2017-11-26T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/27\/organitzar-un-event-amb-influencers\/"},"modified":"2025-06-05T09:41:17","modified_gmt":"2025-06-05T07:41:17","slug":"organitzar-un-event-amb-influencers","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/organitzar-un-event-amb-influencers\/","title":{"rendered":"ORGANITZAR UN EVENT AMB INFLUENCERS"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3, especialitzada en <a title=\"gesti\u00f3 amb influencers de Barcelona \" href=\"\/gestio-amb-influencers\">gesti\u00f3 amb influencers de Barcelona<\/a>\u00a0sabem que els influencers s\u00f3n molt \u00fatils a l&#8217;hora de donar credibilitat a una marca o producte i aconseguir m\u00e9s f\u00e0cilment un tipus de p\u00fablic determinat. Per aix\u00f2, cada vegada m\u00e9s empreses treballen amb influencers i \u00e9s una de les t\u00e8cniques que m\u00e9s est\u00e0 creixent, per sobre de l&#8217;email m\u00e0rqueting, el SEM o el SEO.<\/div>\n<div style=\"text-align: justify;\">Avui en el blog de V3rtice parlarem sobre com organitzar un esdeveniment amb influencers i els beneficis que aporta organitzar aquest tipus d&#8217;actes. Per comen\u00e7ar, organitzar un esdeveniment \u00e9s una pr\u00e0ctica molt estesa per les empreses que no es volen limitar a les notes o les rodes de premsa ordin\u00e0ries. Un esdeveniment ajuda a interactuar amb altres professionals del sector, a crear contactes i establir el denominat networking.<\/div>\n<div style=\"text-align: justify;\">D&#8217;altra banda, els esdeveniments permeten mostrar al p\u00fablic una imatge m\u00e9s propera de l&#8217;empresa i m\u00e9s positiva. ja que els esdeveniments a m\u00e9s de confer\u00e8ncies o xerrades, sovint tamb\u00e9 compten amb esmorzars, sopars o menjars o obsequis per als convidats. A m\u00e9s, els esdeveniments s\u00f3n un bon moment per potenciar les xarxes socials de l&#8217;empresa, ja que permeten retransmetre tot el que va succeint.<\/div>\n<div style=\"text-align: justify;\">No obstant aix\u00f2, cal tenir en compte que existeixen els esdeveniments destinats a periodistes i els destinats a influencers. En el primer cas, es duguessin a terme accions com a rodes de premsa i passades per gravar, mentre que en el segon es realitzessin accions m\u00e9s experiencials. D&#8217;aquesta manera, els influencers experimentessin per si mateixos el que l&#8217;empresa llan\u00e7ar\u00e0 al mercat.<\/div>\n<div style=\"text-align: justify;\">En primer lloc, cal definir uns objectius, tenint en compte el p\u00fablic al que volem arribar i les oportunitats que tenim respecte a altres empreses. Qu\u00e8 volem aconseguir? Millorar el nostre posicionament en internet? Augmentar les ventes? O volem augmentar els seguidors de la marca o producte? Depenent \u00a0dels objectius es realitzessin unes accions o unes altres.<\/div>\n<div style=\"text-align: justify;\">El seg\u00fcent pas consistir\u00e0 a escollir els influencers claus en el nostre sector. En aquest sentit, hem de tenir en compte el nombre de seguidors que tenen, la seva edat, sexe, el canal pel qual interactuen amb els usuaris i la qualitat dels seus continguts. A partir d&#8217;aqu\u00ed, caldr\u00e0 contactar amb aquests a trav\u00e9s de les xarxes socials i oferir-los una experi\u00e8ncia atractiva per als seus seguidors i que s&#8217;adapti als seus valors. Si l\u2019influencer queda satisfet amb el que li hem ofert, ho difondr\u00e0 pels seus canals i moltes persones que dubtin de comprar el producte, ja no ho faran.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute;, especialitzada en gesti&oacute; amb influencers de Barcelona sabem que els influencers s&oacute;n molt &uacute;tils a l&#8217;hora de donar credibilitat a una marca o producte i aconseguir m&eacute;s f&agrave;cilment un tipus de p&uacute;blic determinat. Per aix&ograve;, cada vegada m&eacute;s empreses treballen amb influencers i &eacute;s una de les t&egrave;cniques que m&eacute;s est&agrave; creixent, per sobre de l&#8217;email m&agrave;rqueting, el SEM o el SEO.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1-300x150.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1-768x384.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1-1024x512.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1-1536x768.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/o-facebook-facebook-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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