{"id":3745,"date":"2017-11-23T00:00:00","date_gmt":"2017-11-22T23:00:00","guid":{"rendered":"https:\/\/v3rtice.srvcactus.com\/2017\/11\/23\/que-senten-per-agencia-de-premsa\/"},"modified":"2025-06-05T09:41:18","modified_gmt":"2025-06-05T07:41:18","slug":"que-senten-per-agencia-de-premsa","status":"publish","type":"post","link":"https:\/\/v3rtice.srvcactus.com\/ca\/blog\/que-senten-per-agencia-de-premsa\/","title":{"rendered":"QU\u00c8 S&#8217;ENT\u00c9N PER AG\u00c8NCIA DE PREMSA?"},"content":{"rendered":"<div style=\"text-align: justify;\">Com a ag\u00e8ncia de comunicaci\u00f3 especialitzada en <a title=\"assessoria i comunicaci\u00f3 de Barcelona\" href=\"\/assessoria-comunicacio-barcelona\">assessoria i comunicaci\u00f3 de Barcelona<\/a>, analitzem la situaci\u00f3 comunicativa de cada client i proposem i apliquem una estrat\u00e8gia de mitjans que els permeti promocionar la marca i arribar al seu p\u00fablic potencial. A m\u00e9s, posem a disposici\u00f3 un gabinet de comunicaci\u00f3 que cre\u00ef not\u00edcies sobre l&#8217;empresa i les envi\u00ef als mitjans de comunicaci\u00f3.<\/div>\n<div style=\"text-align: justify;\">Avui a V3rtice explicarem en qu\u00e8 consisteix una ag\u00e8ncia de premsa o comunicaci\u00f3 i detallarem quines s\u00f3n les seves funcions principals. Per comen\u00e7ar, una ag\u00e8ncia de premsa \u00e9s una entitat que treballa per a empreses de sectors variat,s gestionant la seva comunicaci\u00f3. A difer\u00e8ncia d&#8217;un gabinet de premsa, les ag\u00e8ncies de premsa s\u00f3n organismes externs formats, per tant, per periodistes i professionals en m\u00e0rqueting o publicitat que no estan vinculats amb l&#8217;empresa, aconseguint aix\u00ed una visi\u00f3 m\u00e9s distant i objectiva.<\/div>\n<div style=\"text-align: justify;\">El treball d&#8217;una ag\u00e8ncia de comunicaci\u00f3 \u00e9s molt variat. Hi ha ag\u00e8ncies que a m\u00e9s de difondre informacions sobre l&#8217;empresa i d&#8217;establir contacte amb els mitjans, fan treballs de publicitat i m\u00e0rqueting (creaci\u00f3 d&#8217;espots publicitaris, campanyes, disseny\u2026), organitzaci\u00f3 d&#8217;esdeveniments i relacions p\u00fabliques, ja que en realitat tots aquests \u00e0mbits tenen punts en com\u00fa. \u00c9s el cas de la nostra ag\u00e8ncia.<\/div>\n<div style=\"text-align: justify;\">No obstant aix\u00f2, hi ha unes altres que es dediquen exclusivament a la relaci\u00f3 amb la premsa. Les funcions principals d&#8217;aquestes entitats s\u00f3n la redacci\u00f3 de notes de premsa per a les empreses i el seu posterior enviament als mitjans. A m\u00e9s, fan seguiment de tot el que publica la premsa sobre el client i ho recullen en un dossier. Aquesta tasca es coneix amb el nom de clipping.<\/div>\n<div style=\"text-align: justify;\">A m\u00e9s d&#8217;aquestes funcions, les ag\u00e8ncies de premsa recentment tamb\u00e9 han incorporat noves funcions. Aquestes estan centrades en la comunicaci\u00f3 digital a trav\u00e9s de les webs i blogs i la gesti\u00f3 de les xarxes socials. D&#8217;aquesta manera, les ag\u00e8ncies potencien la pres\u00e8ncia de la marca a internet (SEO i SEM) i dissenyen plans estrat\u00e8gics de les xarxes socials perqu\u00e8 les empreses puguin ampliar el seu mercat a nivell digital.<\/div>\n<div style=\"text-align: justify;\">En definitiva, les ag\u00e8ncies de comunicaci\u00f3 o premsa s\u00f3n imprescindibles, si una empresa vol millorar la seva imatge i donar-se a con\u00e8ixer al seu p\u00fablic a trav\u00e9s dels mitjans. Assessoren als seus clients sobre com poden millorar en mat\u00e8ria de comunicaci\u00f3 i creen estrat\u00e8gies perqu\u00e8 aquests aconsegueixin tenir impactes.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style=\"text-align: justify;\"><span>Com a ag&egrave;ncia de comunicaci&oacute; especialitzada en assessoria i comunicaci&oacute; de Barcelona, analitzem la situaci&oacute; comunicativa de cada client i proposem i apliquem una estrat&egrave;gia de mitjans que els permeti promocionar la marca i arribar al seu p&uacute;blic potencial. A m&eacute;s, posem a disposici&oacute; un gabinet de comunicaci&oacute; que cre&iuml; not&iacute;cies sobre l&#8217;empresa i les envi&iuml; als mitjans de comunicaci&oacute;.<\/span><\/div>\n","protected":false},"author":15,"featured_media":24307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-3745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion-pr-ca"],"acf":[],"dsm_author":{"name":"B3rtriz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/55cce72eebdf84af1d876317ada2ae9d3e58da4a2ecb496d40eaeb716d24e2d5?s=96&d=mm&r=g","archive_link":"https:\/\/v3rtice.srvcactus.com\/ca\/author\/beatriz\/","biodata":""},"dsm_categories":[{"term_name":"Comunicaci\u00f3 &amp; RR.PP.","term_id":111,"term_link":"https:\/\/v3rtice.srvcactus.com\/ca\/category\/comunicacion-pr-ca\/"}],"dsm_attachment_categories":[],"dsm_featured_image":{"thumbnail":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1-150x150.jpg","medium":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1-300x149.jpg","medium_large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1-768x382.jpg","large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","1536x1536":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","2048x2048":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","et-pb-post-main-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","et-pb-post-main-image-fullwidth":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","et-pb-portfolio-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","et-pb-portfolio-module-image":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","et-pb-portfolio-image-single":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","et-pb-gallery-module-image-portrait":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","et-pb-post-main-image-fullwidth-large":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","et-pb-image--responsive--desktop":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","et-pb-image--responsive--tablet":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","et-pb-image--responsive--phone":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg","full":"https:\/\/v3rtice.srvcactus.com\/wp-content\/uploads\/2021\/06\/agencia-comunicacion-salud-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QU\u00c8 S&#039;ENT\u00c9N PER AG\u00c8NCIA DE PREMSA? - V3RTICE<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 entenem per ag\u00e8ncia de premsa i comunicaci\u00f3. 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